Pierluigi Simonetta, CEO, Paybay
Strong business background in managing payment and value added services, combined with over twenty years work experience in defining complex payment architectures.
Successful track record in E-Payment Systems environment, both Issuing and Acquiring, creating new business models and bringing innovation in the world of payment systems through best practices recognized by the market.
Promoter into several companies leader in the e-Payments industry to build projects in Italy and Europe in different areas like card issuing and acceptance, Digital Commerce, M-Payments, Loyalty, Couponing and Digital Payment Advisor.
He realized, in January 1998, the first italian payment transaction on Internet using Visa Payment Gateway.
In 2011 he founded Paybay, digital Company with a complete expertise in Experience Loyalty, Digital Money, Couponing e Smart city.
Today the company combines technological supply and business consulting, to serve the needs of companies customers, including Telecom Italia, Poste Italiane, Enel, in order to activate strategies to expand business through multi-channel Loyalty and Promotion systems.
Strongly supported by Simonetta, the Paybay's technology offer also includes Gamified systems to activate engagement strategies, associated to multi-channel promotion systems.