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Agenda & Speakers

Driven to Collaborate: Inside Uber's Partnership with Barclays, and How It Engages Customers Both In and Out of the App

Launching a co-branded credit card is an age-old tactic in the customer loyalty playbook. In today’s age of technology, however, the potential for engagement opportunities within these programs has skyrocketed.
 
Colin Mooney, Barclays Head of Product Development, Insights & Customer Loyalty & Kirsten Osland, Head of the Uber Partnership at Barclays will present one such case study at Loyalty Expo, in which the company worked in tandem with Uber to create a co-branded card targeted at the brand’s most frequent users. Through an advantageous value proposition and, perhaps more importantly, a seamless integration into the Uber mobile app, the card achieved success far beyond initial forecasts. By integrating a streamlined value offering into an app that users were already well-acquainted with, Uber and Barclays leveraged the mobile space to reach customers how and where they were already looking to engage.
 
Key Takeaways:
 
- The significance of customer insight in building an initial foundation on which to build a program
- Perspective on how to match customer expectations heightened by key brands across all verticals
- A look inside the unique partnership between Barclays and Uber

Speakers

Colin Mooney, Head of Product Rewards & Consumer Insights, Barclays US

Colin leads product & rewards strategy and product innovation for Barclays in the US.  In this role, Colin is responsible for bringing new, innovative products to market. Leveraging consumer insights and competitive intelligence, Colin has a history of delivering consumer-driven products and features for Barclays. 
 
At Barclays, Colin has designed and launched many new, innovative products and features for top partners including Uber, JetBlue, American Airlines, Hawaiian Airlines, Lufthansa, and JetBlue. In addition, he has developed product for Barclays branded business including Barclaycard Arrival. 
 
Colin holds an MBA from Widener University and B.S. in Business Administration from Loyola University in Maryland.

Kirsten Osland, Head of the Uber Partnership, Barclays US

Kirsten Osland is Head of the Uber Partnership at Barclaycard US, the payments business of Barclays in the United States. She is responsible for the overall program management which includes new account acquisitions, maximizing the customer experience and driving innovation.
 
Kirsten has more than 20 years of experience in financial services. She joined Barclaycard in 2007, where she’s held leadership roles in Business Development and Partnership Management, with a focus on the Financial Institutions and Affinity segments that included the NFL, Upromise and Ameriprise partnerships.
 
Kirsten came to Barclaycard from Citigroup where she served as Vice President of Marketing within both Citi Cards and Citi Home Equity. Before that, she was e-commerce manager at Universal Air Travel Plan (UATP), the international airline-owned payment program used by corporations to purchase and track travel.  She also worked at Chase (then First USA) and Wells Fargo (then Wachovia).
 
Kirsten graduated from the University of Buffalo with a degree in Political Science and Psychology. 
 

Agenda Overview

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