Whitney Arcaro, SVP and Managing Director of Marketing
Ms. Arcaro brings over 15 years of cross-functional real estate experience. Currently serving as a Managing Director and Senior Vice President at RXR Realty, Ms. Arcaro is responsible for the growth and cohesion of the RXR brand across all business lines. She is also responsible for the marketing and communications of 23 million square feet of commercial assets in Manhattan and the surrounding region as well as the concepts, marketing and strategic branding initiatives for over 6,000 multi-family units in planning.
Before RXR, Ms. Arcaro was the Managing Director of Business Development for SHVO, Ms. Arcaro orchestrated the company’s strategic growth initiatives, effectuating a $3.5 billion investment and development pipeline in a 24-month period. She managed key elements of the business, comprising acquisition strategy, capital raising, EB5 financing and marketing, and also facilitating select executional components of real estate development and repositioning projects including hotel partnerships; retail strategy; and consumer identification.
Before joining SHVO, Ms. Arcaro was the Senior Vice President of Marketing at Vornado Realty Trust, one of the largest publicly traded REITs in the United States. At Vornado, Ms. Arcaro directed all marketing strategies across the company’s portfolio of marquee assets in major markets including office, retail, residential, hotel, new development assets and major asset repositions. Ms. Arcaro was a key team member on securing major office or retail flagship tenancies for such tenants as AOL, Facebook, Disney, Google/Motorola, Cushman & Wakefield, and Top Shop. Ms. Arcaro was also an integral member of the industry-leading, nationally recognized sustainability team.
Ms. Arcaro oversaw Vornado’s major branding initiatives, including the winning program and bid for the multi-tiered retail and signage redevelopment of the world-recognized “bow-tie” of Times Square. She was also proactive in successful redevelopment and/or repositioning of the 800,000 Sq. Ft. 330 Madison Avenue, the 2.0 Million Sq. Ft. 1290 Avenue of the Americas, and the 1.8 Million Square foot Bank of America Tower in San Francisco. Ms. Arcaro built an interdisciplinary, multi award-winning marketing program for Vornado’s corporate, New York, and street retail platforms from scratch which included innovations in digital marketing and technologies as well as industry-leading sales centers and product positioning. She developed a major annual community event in San Francisco through 555 California Street each holiday season co-sponsored with the San Francisco 49ers.
Prior to Vornado, Ms. Arcaro was a commercial real estate broker working on tenant representation, landlord agency, consulting services and investment opportunities for multinationals and institutional organizations.
Ms. Arcaro is a 2018 Featured Speaker at the national CMO Leadership Summit. She is a member of the Leadership Committee of the American Lung Association. She has produced award-winning feature length and short films featured at SXSW and Sundance Film Festivals, including a critically and politically hailed feature on conditions of veterans, which garnered over 12 festival awards and coverage in the Washington Post, International Herald Tribune, and the New York Times.