Since it launched in 2007, the Scene+ program has been radically transformed… from a movies-focused program to an entertainment program to a lifestyle-focused customer engagement platform. Scene+ has members in more than 50% of Canadian households and is growing fast. Originally a partnership between Cineplex and Scotiabank, Scene+ has welcomed Empire as a third co-owner and now includes a wide range of program benefits and partners.
Scene+’s transformation was preceded by a conscious change in thinking about the program’s brand, vision, structure, and potential. And as it has evolved, Scene+ is changing the loyalty landscape in Canada for members, owners, and partners.
During this session, Matthew Seagrim, SVP for Scene+, will reflect on 4 fundamental elements that created the momentum necessary to successfully transform.
Key Takeaways:
- By building the emotional core of your program's brand, you can differentiate the program in the eyes of your members and partners... and your team
- Transformation requires complete commitment to a vision and removal of friction that can impede your journey
- By changing how you think about your loyalty program or customer engagement strategy, you can dramatically increase its momentum