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Home  Agenda   How the NFL Uses Zero-Party Data to Drive Life-Time Fan Value

Agenda & Speakers

How the NFL Uses Zero-Party Data to Drive Life-Time Fan Value

Tuesday, May 9, 2023 - 3:40 PM - 4:15 PM
Although the shift to zero-party data may be new to many, the NFL has been in this game for years.  A lot of what is preventing many brands from starting is the mental aspect of the game but it’s easier than you think.
 
Please join Aaron Jones, Director of Performance Marketing and Strategy at the National Football League and Pam Erlichman, Chief Evangelist at Jebbit for a fireside chat to learn:
 
  • How the NFL approaches the zero-party data game
  • What data actually matters to your brand (and how much of it do you really need)
  • How to use zero party data to increase lifetime value

Speakers

Aaron Jones, Director of Performance Marketing and Strategy, NFL

Aaron Jones has been at the NFL for seven years, and is currently focused on creating personalized experiences that build fan engagement.

Pam Erlichman, Chief Evangelist Officer, Jebbit

Pam Erlichman is the Chief Evangelist Officer for Jebbit.  With over 25 years of marketing and client relations experience, Pam is responsible for helping Jebbit clients and the industry as a whole understand the value of zero party data and how to use it to drive business outcomes.

Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included the creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners.  Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception.  Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

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