Tuesday, May 15, 2018 - 2:40 PM - 3:25 PM
For companies in the healthcare industry, communication is crucial. For many companies, a piece of this challenge is handling the balance between a highly regulated industry and an effective customer engagement strategy. For others, its a matter of branding, often needing to piece together a cohesive message shared by multiple brands under one umbrella. Walking the line of providing a necessary public service while still striving for customer experience excellence is something that healthcare brands have been working to perfect over time.
Join these brands from the healthcare space as they share the challenges and opportunities that come along with marketing in one of the world's most complex industries.
Key Takeaways
- Using brand communication to define a healthcare brand promise
- The challenge of relating to a wide spectrum of customer segments with informative and engaging content
- Balancing regulations with effective marketing strategies