Tuesday, May 21, 2019 - 10:45 AM - 11:20 AM
As consumers are faced with a wide variety and ever-expanding list of options, it can be a challenge for CPG brands to break through to noise and establish their brand. Additionally, these challenges are only intensified with the control retailers have over customer’s data and influence they can have on their overall customer relationship.
With these challenges in mind, many CPG brands are experimenting with new ways to build customer loyalty. While any program comes with its set of opportunities, there are some that are unique to the CPG space.
This session featuring panelists from Kellogg’s, Mountain Dew, and Sugarfina will share their perspectives on building a customer loyalty strategy, campaigns, and building emotional connections with their customers.