With over 38 million members, AARP is perhaps best well-known for its membership, benefits, magazine, and expansive resource center, however, the brand also offers the AARP Rewards program, which inspires members to learn and grow while preparing them for what life has ahead.
While keeping up with the current needs of members and making the program a best-in-class experience for users, AARP has also had to adapt its program to reject those that many marketers are concerned with, but not publicly acknowledging today – loyalty gamers or fraudsters.
There are multiple types of loyalty fraud – gaming, external fraud, and internal fraud – that have become all too familiar for many brands. While biometrics or other tools like two-factor authentication can make it more loyalty fraud more difficult, protecting programs, rewards, and members should be a top priority for brands.
During this Loyalty360 Brand Member Roundtable session, AARP’s Nataki Edwards will lead an interactive discussion for Loyalty360 members to openly discuss, share, and better understand how loyalty fraud and program gaming impacts brands across all industries.
Discussion Topics:
- - Loyalty fraud warning signs and potential impacts
- - Best practices in loyalty fraud prevention
- - New technologies and partners in the loyalty fraud industry