Agenda & Speakers

Cecilie Balfour, Senior Marketing Manager, TELUS

Cecilie Balfour is a Senior Marketing Manager at TELUS leading the go-to-market strategy for TELUS Rewards, the only points-based loyalty program offered by a telco in Canada, with over 1.3 million members. In this role, Cecilie focuses on how to build awareness and drive customer engagement with Rewards across all TELUS channels. Prior to TELUS, Cecilie worked in the advertising industry, specializing in brand strategy for financial, insurance, and tourism clients.
 
Cecilie just recently completed her MBA at the University of British Columbia in Vancouver, BC. She holds a B.A. from Simon Fraser University and a diploma in Digital Marketing from New York University.

Joe Reske, Head of Shopper Marketing, 7-Eleven

Joe leads Shopper Marketing for 7-Eleven where his team creates brand building customer programs that provide innovative rewards and purchase incentives to loyal customers.  These activations not only come to life in-store, but also engage with consumers across the 7-Eleven digital ecosystem including digital apps, delivery, CRM, and social media.

Prior to joining 7-Eleven, Joe has spent over 15 years leading consumer marketing teams for world-class organizations such as PepsiCo, Dean Foods, and Fogo de Chao.  In each role – his passion has been to develop unique and creative products and programs that build lasting relationships with consumers and address their previously unmet needs. 

Joe holds both an MBA and Bachelors in marketing from the McCombs School of Business at the University of Texas at Austin.  He currently lives in Dallas with his wife Emily and their two children (who also serve as his expert Gen-Z focus group).
 

Lindsay McCann, Director of Customer Loyalty and Marketing, New Seasons Market

Lindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, the world’s first B Corp certified grocery store headquartered in Portland, Oregon. Lindsay has overseen the vision, strategy and growth of New Seasons Market’s burgeoning loyalty program, Neighbor Rewards. She also leads the Neighbor Rewards program at sister banner New Leaf Community Markets in Santa Cruz, California.
 
In addition to driving loyalty program operations, Lindsay leads the customer insights team, as well as paid and owned digital media campaigns. Lindsay is known for leveraging data to inform campaign tactics that demonstrate changes in customer behavior and a return on investment. Her career has spanned across the social sciences, data analytics and market research. Prior to joining New Seasons Market, Lindsay managed loyalty programs for Columbia Sportswear and Mountain Hardwear.
 
When not obsessing over customer data and loyalty program strategy, Lindsay heads out to the Pacific Northwest’s beautiful forests for various adventures: hiking, backpacking, fly fishing, dog sledding, and fatbiking are her heart's content. She's also proudly fluent in Italian.
 

Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.