Vanessa Peña, Program Leader - Digital Experience, Dominos
Vanessa Peña is the Digital Experience Program Leader on the Innovation team at Domino’s Pizza. She develops and leads digital experience initiatives and strategies to grow Domino’s eCommerce business. Vanessa works cross-functionally with Advertising, Analytics & Insights, Information Technology and agency partners to ensure program success and primarily focuses on delivering best-in-class digital experiences to support national TV campaigns.
Previously, Vanessa managed digital experiences at retailers including Home Depot, Bluefly, and Barnes & Noble, and earned degrees in marketing and finance from Georgia State University. In her free time, she enjoys traveling, cooking, and trying to keep up with her high-energy adventure dog, Ranger Danger.