Today, loyalty partnerships are all of the rage and virtually a “must” for programs to stay relevant. Loyalty programs are partnering up with a variety of brands, retailers, and services to:
- Add value for existing members
- Acquire new members
- Fulfill unmet needs of the company and members
- And more!
Ulta Beauty has created remarkable and diverse partnerships with brands its Ultamate Rewards® members cherish. These partnerships have helped Ulta Beauty achieve many of its objectives while satisfying customer needs. The growing company continually seeks partners with shared purpose to create meaningful connections for its members.
Loyalty Partnerships can take many different forms and the range of potential partners is extremely wide. Navigating the landscape to find the right potential loyalty partnerships may seem daunting and challenging to begin, but the effort is worth it! Through this presentation, Ulta Beauty’s, Jessie Rosenberg, will discuss:
- Current loyalty partnership landscape
- Value of partnerships for loyalty programs
- Tips for getting started with finding the right partner
- Frameworks for vetting potential partners