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Agenda & Speakers

A Social Media Remote Control For Loyalty

97% of loyalty programs reward participants for spend. Yet, 84% of consumers said they would spend more with companies that reward activities other than spending. Loyalty and consumer engagement is evolving. Brands are beginning to recognize the desire of consumers to engage on their terms, and the need to evolve and modernize their loyalty programs. By giving consumers a social media remote control to participate and earn, brands can drive deeper engagement, valuable data, and spend.
 
​Join Chirpify's CEO Chris Teso and Columbia’s Lindsay Mcann, as they discuss how Social Media Loyalty programs work, and how Columbia has extended Greater Rewards to enable their members to be rewarded for their brand advocacy, not just spend.
 
Key Takeaways:
  • - Why brands are enabling social media loyalty
  • - How social media loyalty works
  • - How to measure the ROI of social media loyalty
  • - Columbia Sportswear's social loyalty strategy – why now/challenges with current program
  • - How Columbia Sportswear "socialized" their existing members, and acquired new members through social media loyalty

Speakers

Lindsay McCann, Marketing Analyst – Loyalty Program, Columbia Sportswear

Lindsay has a diverse background managing enterprise-wide customer satisfaction, engagement, and retention programs for B2B and direct-to-consumer marketing over various industries: non profit healthcare, managed services and, most recently, apparel/textiles. In her role with Columbia Sportswear, Lindsay manages the customer loyalty programs for the outdoor apparel brand headquartered in Portland, Oregon, and their family of brands including Mountain Hardwear, Sorel, and prAna. 

Chris Teso, CEO & Founder, Chirpify

As founder and CEO of Chirpify Chris invented " in-stream transactions", enabling instant marketing and commerce conversion from a single action on social media. Today brands use Chirpify to create a currency exchange between social media and loyalty programs to drive member acquisition, engagement, spend, and customer lifetime value.

An educated designer, and autodidact software engineer, Chris has spent most of his career in the advertising industry as Digital Creative Director, in between founding three companies in the past 16 years.

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