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Agenda & Speakers

How Marvel Drives Loyalty with Points for Engagement

As loyalty continues to evolve, brands must find new ways to interact with consumers across the channels that they find most meaningful to command attention. Whether companies have an existing loyalty program or are launching one for the first time, it’s essential that they expand their loyalty strategy to include engagement drivers, in addition to focusing on spend behaviors.
Join Julie Gerola, VP/GM, Marketing & Digital Operations at Marvel Entertainment and Emily Rudin, Chief Customer Office at Crowdtwist, for a look at how the brand leverages a multichannel loyalty program with engagement-based drivers to drive fan engagement, reach new audiences, and boost sales.

Key Attendee Takeaways: 

- Understand why a Points for Engagement strategy is an important consideration for brands today
- Learn how Marvel engages consumers with point-earning activities
- Explore how Marvel ignites its passionate fan-base with unique rewards and experiences
- Hear how Marvel is building a broader community of fans through its loyalty program


Emily Rudin, Chief Customer Officer, CrowdTwist

Emily oversees the Client Success and Marketing teams at CrowdTwist. Emily has more than 15 years of retail, analytics, client services and marketing experience. Throughout her career, Emily led transformational initiatives that have enabled brands and retailers to form strong connections with their customer base. She offers a unique customer-centric perspective and has a proven track record for increasing value for customers, managing complex relationships and developing hard ROI for her customers. Prior to joining CrowdTwist, Emily held positions at Macy’s, Coach, Ann Inc., dunnhumby, and The Children’s Place. She holds a bachelor’s degree in consumer studies from Syracuse University. Emily is a proud mother of two. She and her husband are active members of their community.

Julie Gerola, Vice President & General Manager for Digital Marketing & Operations, Marvel Entertainment

Julie Gerola is the Vice President & General Manager for Digital Marketing & Operations at Marvel Entertainment. She is a marketing and loyalty expert, having served most recently as the Head of Marketing & Loyalty for Viggle Inc. Prior to her tenure with Viggle, Julie spent 12 years at Citigroup where she led major marketing efforts for Citi’s ThankYou Rewards program, a premier financial services loyalty program. Julie also spent several years in new product development creating notable financial services credit cards including the American AAdvantage Business card and Citi’s Prestige Card. Julie is a data-driven marketer with expertise in digital marketing, loyalty, strategy, economics, partnerships, and user experience.


Agenda Overview

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