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Agenda & Speakers

Loyalty Awards eXChange, Loyalty or Reward Program Category: Meet the Finalists

Leading up to Wednesday’s Loyalty360 Awards ceremony, the finalists competing in the 2017 awards will share details of their programs and strategies in fast-paced, 10 – 15 minute presentations. Loyalty Awards eXChange is a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition and create happy, loyal customers.
Finalists in the Loyalty or Reward Program category will describe how their brand builds and manages programs that reward, recognize, or incentivize purchases, engagements, and other loyal behaviors.


Jennifer Hitchens, VP, Online Community Management, Barclaycard

Jennifer Hitchens is Vice President – Online Community Management at Barclaycard, where she manages community strategy, implementation, and optimization for all external and internal Barclaycard Online Communities, including campaign launches for special marketing promotions, online events; financial literacy campaigns and video projects.
Prior to being promoted in September 2016, Jen served as AVP, Social Media & Community Management for nearly five years. She developed, launched and acted as Community Manager for two online communities and was responsible for the oversight of the social media marketing strategy for Barclaycard Ring and the Barclaycard Travel Community.
Most notably, Jen received a Citizenship Award from Barclaycard in June 2016 for developing an educational program with FICO for Barclaycard Ring cardmembers.  This prestigious global award is given to colleagues who have made a difference in the community on behalf of the company – from devising sustainable financial solutions for customers and clients; to supporting young people in developing skills for their future; or working with partners to achieve positive social or environmental impacts.
Jen has a proven track record in developing, creating and launching online support communities and social media marketing plans. She has a solid background in developing and launching new product lines, measuring results and analyzing metrics, and managing and developing customer relationships.
Before joining Barclaycard US, Jen led the Social Media Marketing strategy at Beyond.com and enjoyed over 15 years in the advertising industry at Alstin Communications, Inc. in Philadelphia. She has BAs in English and Art History from Lafayette College, as well as a certification in Web & Graphic Design from Moore College of Art and Design.

Graham Bradley, Loyalty Programme & Propositions Manager, Heathrow Airport

Graham plays a leading role in formulating strategies and actions to increase customer loyalty and value at Heathrow, the UK’s Hub Airport, including programme management of Heathrow Rewards, the world’s number one airport loyalty scheme. He is highly experienced in the field of customer experience and marketing, having previously held key positions with organisations excelling in these areas, including UK premium department store group, House of Fraser, and Australian-headquartered shopping mall operator, Westfield.

Marina Mirokhina, Marketing Manager, Pizza Hut

Marina graduated from National Research University (Moscow, Russia) in Management of Organizations and then got a master degree in Marketing Management in ESERP School of Business (Barcelona, Spain). After one year of work experience in marketing agency specialized on viral marketing and video advertising, in 2014 Marina joined Amrest, the largest restaurant operator in Central and Eastern Europe, as a Marketing Specialist. With a range of implemented successful projects like launching Pizza Hut's loyalty program, rebranding the restaurants, opening delivery service under her supervision, and thus extensive business growth, she took position of Marketing Manager​ at Pizza Hut chain in St. Petersburg, Russia.


Monica Paul, Loyalty Program Manager, The North Face

Monica Paul is the loyalty program manager at The North Face. She is responsible for driving strategy for acquisition, retention and promotion of the VIPeak Rewards program across all customer touchpoints. In this role, she works to evolve and improve the design and optimization of the reward experience for The North Face customers. Before joining The North Face, Monica held various integrated marketing roles in the telecommunications and CPG industries.


Agenda Overview

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