What was a loyalty program in 2000, is not what many new programs look like today—and today’s average program only scratches the surface of where “loyalty” may be going in the future. So when working to define an innovative or disruptive loyalty program strategy for the future, the inevitable question arises: where do we begin?

In this session, we’ll talk about what innovation means within loyalty programs, providing examples of who’s doing it well, and where things may be going in the next 10+ years. How will the decline in consumerism, the scarcity of time, the increasing share of global populations living in urban environments, and other macro consumer trends impact how we design the programs of tomorrow?

We’ll also discuss some of the common barriers preventing organizations from realizing a disruptive loyalty program strategy, what you can do about it, and how to prepare.

Participants will learn:

• - How to position “loyalty programs” in light of a shifting landscape
• - Macroeconomic and consumer trends shaping innovation in loyalty
• - Examples of innovation in action
• - Best practices for driving a disruptive strategy for your company