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During lunch, Loyalty Expo sponsors will host lunch table discussions on various informative topics suggested by Loyalty360 members. Lunch in the exhibit hall is open to all attendees, but we request that seats at sponsored table discussions are reserved for brand/marketer attendees only.
As customer expectations for immediacy, relevance, and convenience continue to rise, mobile has become the central hub for modern loyalty and customer engagement strategies. Leading brands are moving beyond static loyalty programs and traditional service models, using mobile-first experiences to create real-time connections, deliver personalized value, and foster deeper emotional relationships with their customers.
In this session, brands will share how they are transforming loyalty through mobile-enabled engagement. From integrating social channels and proactive customer service into mobile touchpoints, to delivering seamless rewards and benefits directly within apps and digital wallets, these organizations are using mobile as the primary channel for building meaningful, ongoing relationships.
Key Takeaways:
With rising acquisition costs and increasing customer expectations, brands are evolving how they define loyalty, moving beyond traditional points-based models toward programs that deliver real value and stronger connections. In this session, Stephanie Hinze, VP, Global Direct-to-Consumer at MANSCAPED, will share how Members Only Rewards, the first fully integrated loyalty and subscription program in men’s grooming, brings this approach to life.
Attendees will learn how Members Only Rewards elevates customer value through a seamless, intuitive loyalty experience. We’ll dive into what’s working, what’s not, and how customer insights drive engagement, retention, and lifetime value. The discussion will also explore how the program balances customer-first value with performance, efficiency, and ROI.
Key takeaways include: