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Jennifer Hoth is the director of global loyalty marketing and CRM at ASICS Digital.
Previously, Ms. Hoth held various CRM roles at such retailers as Kohl’s and Duluth Trading Company. She also helped numerous clients propel their email, SMS, and loyalty marketing programs forward during her time at DEG, a Merkle Company.
Ms. Hoth graduated from the University of Wisconsin–Milwaukee with a degree in marketing and has multiple Salesforce Marketing Cloud certifications.
The travel and hospitality industries were impacted in many ways during COVID. Some brands were more impacted than others, with impacts driven by various forces.
Most hotels have several internal and external stakeholders, and those stakeholders have varying degrees of engagement with, and understanding of, the brands customer loyalty efforts. For hotels, COVID presented challenges where certain groups (frequent travelers, for example) changed their behaviors. In contrast, new travelers, such as first-responders, may be “unknown” and not a part of or active in the brand’s loyalty program.
The opportunity for Best Western is to understand the changing market dynamics - how external stakeholders engage with the program, diagnose any misalignment within the program, create simplicity for the owners/operators, and ensure all customers understand the program's value.
During this session, Best Western’s Jay Hubbs, Vice President of Advertising, Marketing, Innovation and Analytics will discuss:
Jay Hubbs is the VP of Advertising, Marketing, Innovation and Analytics overseeing Best Western’s customer-facing efforts including online and offline advertising and Best Western Rewards.
Jay has over 25 years of experience in hospitality, travel, and digital marketing. Prior to Best Western, Jay was with Remington Hotels in Commercial Services and Digital Marketing positions, and before that worked at Expedia, Starwood Hotels as well as hotel operations roles early in his career. Jay has also built startup companies with consulting firm Scient and online review company ReviewPro, as well as entrepreneurial ventures.
Jay holds an BS in Hotel Administration from Cornell University as well as an MBA from the Wharton School at the University of Pennsylvania. In 2018 Jay was named to HSMAI’s Top 25 Most Extraordinary Minds in Sales & Marketing and sits on HSMAI’s America’s Board.