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Agenda

Loyalty360 Brand Member Only Session/Event
Loyalty360 Member Only Session/Event
Brand Attendee Only Session/Event
All Attendee Session/Event
Year 2025

Virtual Sessions

Monday, 05/05
12:00PM - 1:00PM

[Virtual Session] Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Jason Lee | Chief of Chime Enterprise | Chime
Scott Rayburn | CMO | DataArt
Karim Nour | Egypt Loyalty Head | ExxonMobil
Marquita Ferguson | VP - Sr. Digital Manager for Preferred Rewards for Business | Bank of America

Wednesday, 05/07
12:00PM - 1:00PM

[Virtual Session] Loyalty360 Awards Finalist Presentations: Corporate Social Responsibility & Loyalty

Jacob Pullia | Director of Content Strategy & Business Development | TELUS
Melissa Cummings | Vice President of Digital Marketing | Tropical Smoothie Cafe
Arapit Patel | Loyalty VP | AARP

Thursday, 05/08
12:00PM - 1:00PM

[Virtual Session] Loyalty360 Awards Finalist Presentations: Employee Engagement & Impact

Chad Nikola | Sr. Director of Customer Retention | American Eagle Outfitters & Aerie
Glenda Gabriel | SVP - Head of Employee Financial Services |  Bank of America
Kate Phillips | SVP - Head of Global Benefits | Bank of America
Jessica Starnes | Director of Loyalty | Weigel’s
Abbey Gurley | Senior Manager of Customer Loyalty | Fleet Feet
Alaina Camsell-Schafer | Manager of Loyalty Marketing | Saskatchewan Indian Gaming Authority (SIGA)

Tuesday, 05/13
12:00PM - 1:00PM

[Virtual Session] Loyalty360 Awards Finalist Presentations: Co-Brand/Private Label Credit Card Offerings

Aly Blawat | Senior Director of Customer Strategy | Blain's Farm and Fleet
Chad Nikola | Sr. Director of Customer Retention | American Eagle Outfitters & Aerie

Thursday, 05/15
12:00PM - 1:00PM

[Virtual Session] Loyalty360 Awards Finalist Presentations: Global Loyalty Program

Pablo Sordo | Chief Loyalty Strategist | Viva Aerobus/Doters
Arnab Goswami | Vice President – Content Engagement & Partnerships | Deutsche Telekom Europe
Jillian Donnelly | Head of Partnerships - Travel & Lifestyle | Emirates Skywards

In-Person Sessions

Tuesday, 05/20
12:30PM - 1:15PM
Cypress 5
Tuesday, 05/20
3:00PM - 4:30PM
Cypress 1 and 2

Loyalty360 Loyalty University Brand Masterclass Sessions: Driving Loyalty Without the Fear of Fraud

Nirali Patel | Sr. Product Manager | Forter
Priyanka Sinha | Sr. Product Marketing Manager | Forter

Wednesday, 05/21
8:15AM - 8:50AM

Brand/Marketer Attendee Breakfast Discussion: Unlocking the Power of Your Best Customers: Psychology, Loyalty, and What Really Drives Engagement (Invite-Only)

Kyle West |  SVP / Head of Retail Client Solutions - Business Development & Alliance Partnerships | Bond
Michelle Sequeira Yee | VP - Consulting | Bond
Wednesday, 05/21
9:00AM - 9:10AM
Palms ABC

Loyalty Expo: Wednesday Kickoff

Mark Johnson | CEO | Loyalty360
Wednesday, 05/21
10:15AM - 10:45AM
Magnolia A and B

Customer Loyalty Today: Perspectives from Loyalty360 Supplier Members & Sponsors

Nirali Patel | Sr. Product Manager | Forter
Don Smith | Chief Consulting Officer | Capillary Technologies
Jonathan Silver | CEO | Engage People
Moderator: Mark Johnson | CEO | Loyalty360
Wednesday, 05/21
10:45AM - 11:00AM
Palms DEFG
Wednesday, 05/21
11:00AM - 11:35AM
Palms ABC

Teamwork and Leadership: Make Every Day Game Day; The C’s of Leadership

Keynote Speaker - Karl Mecklenburg | Former All Pro Captain of the Denver Broncos
Wednesday, 05/21
11:45AM - 12:25PM
Cypress 3 and 4

Mobile Wallet Passes for Loyalty: Strategy, Distribution & Impact

Ryan Gardiner | Product Manager | Addtowallet.com 
Steven Douglas | Founder and CEO | Addtowallet.com 
Wednesday, 05/21
11:45AM - 12:25PM
Cypress 1 and 2

Building Winning Connections Through Value Exchange

Haylee Becker | Fan Engagement Manager | Green Bay Packers
Sean Eidson | VP of Business Development - Loyalty Consulting North America | Mastercard
Wednesday, 05/21
11:45AM - 12:25PM
Magnolia A and B

Finding Your Popsicle Moment: Mapping the Path to Human Loyalty®

Caron Whitener | SVP - Client Services | Merkle
James Riess | GM - Loyalty & CRM Experience | Merkle
Kaitlyn Mitchell | VP of Loyalty and Promotions Strategy | Merkle
Maria Guevara | Senior Director - Loyalty and Promotions Strategy | Merkle
Wednesday, 05/21
12:25PM - 1:25PM
Palms DEFG
Wednesday, 05/21
1:30PM - 2:05PM
Cypress 1 and 2

From Insights to Implementation: A Strategic Approach to Loyalty Program Redesign

Barbara Hagen | Vice President - Sales and Marketing | ThriftBooks
Aly Blawat | Senior Director of Customer Strategy | Blain's Farm and Fleet
Erik Kapila | Loyalty Program Director | Marcus Theatres
Moderator: Mark Johnson | CEO | Loyalty360
Wednesday, 05/21
1:30PM - 2:05PM
Cypress 3 and 4

Getting CX Right Means Prioritizing a Data Strategy: What, Why and How

Joe Leone | Senior Director of Loyalty and Customer Insights | Tractor Supply Co.
Shamba Schmidt | VP Sales Solution Consulting | Epsilon
Wednesday, 05/21
1:30PM - 2:05PM
Magnolia A and B
Wednesday, 05/21
2:15PM - 3:15PM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Customer Loyalty Transformation

Karim Chaanine | Chief Marketing Officer | Papa Johns UAE Saudi Arabia and Jordan
Srikrishna Mohan | Head of Loyalty & CRM | Nahdi Medical Company
Donnarie Hales | Director of Loyalty Strategy and Experience | Merz Aesthetics
Abbey Gurley | Senior Manager of Customer Loyalty | Fleet Feet
Joe Leone | Senior Director - Loyalty and Customer Insights | Tractor Supply Co.
Wednesday, 05/21
2:15PM - 3:15PM
Cypress 3 and 4

Loyalty360 Awards Finalist Presentations: Creative Campaign and Communications

Jeremy Halek | Senior Director of Consumer Marketing | Cleveland Cavaliers
Amy Ferguson | Senior Director Marketing | Royal Bank of Canada
Nick Triantafellou | Director of Marketing & Merchandising | Weigel’s
Barbara Hagen | VP of Sales and Marketing | ThriftBooks
Wednesday, 05/21
2:15PM - 3:15PM
Magnolia A and B

Loyalty360 Awards Finalist Presentations: Customer Experience Strategy

Jillian Donnelly | Head of Partnerships - Travel & Lifestyle | Emirates Skywards
Karen Szarvas | Sr. Director of CRM and Loyalty | The Vitamin Shoppe
Amanda Mitchell | Head of Loyalty | Petro-Canada
Melissa Cummings | Vice President of Digital Marketing | Tropical Smoothie Cafe
Wednesday, 05/21
3:30PM - 4:30PM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Customer Loyalty Strategy

Keith McLellan | Group Director of Digital Customer Experience | Whataburger
Mariana Diaz | Loyalty Manager | bp
Nicole Bernhardt | Senior Director of Loyalty | Lowe’s
Prudence Milligan | Sr. Customer Strategy Manager | Virginia Lottery
Wednesday, 05/21
3:30PM - 4:30PM
Cypress 3 and 4

Loyalty360 Awards Finalist Presentations: Personalization Strategy and Innovation

Tunc Ozcan | Director – Loyalty & Business Data Analytics | Nahdi Medical Company
Michael Fong | Head of Loyalty Analytics | Royal Bank of Canada
Nicole Hulstein | Loyalty Marketing Manager | Food Lion
Jeremy Halek | Senior Director of Consumer Marketing | Cleveland Cavaliers
Evan Abrams | Senior Director | VIP Nation
Wednesday, 05/21
3:30PM - 4:30PM
Magnolia A and B

Loyalty360 Awards Finalist Presentations: Technology & Trends

Meghan Kirkpatrick | Manager of Digital Experience Strategy | Loblaw Digital
Kaelan Forgues | Product Manager | Loblaw Digital
Russ Fliegler | Loyalty Manager | Portillos
Lucho Romero | Manager - Hilton Honors Operations | Hilton
Heath Nielsen | President | HTeaO
Barbara Hagen | VP of Sales and Marketing | ThriftBooks
Wednesday, 05/21
4:45PM - 5:20PM
Palms ABC

Thursday, 05/22
9:00AM - 10:00AM
Cypress 3 and 4

Loyalty360 Awards Finalist Presentations: Brand to Brand Partnerships

SuAnn Carriero | Sr. Digital Director of Rewards | Bank of America
Lucho Romero | Manager - Hilton Honors Operations | Hilton
Kelly Edwards | Senior Manager of Loyalty Program Strategy | Bath & Body Works
Monica Stevenson | Strategic Partnership Manager | Petro-Canada
Emma Danon | Sr. Analyst Digital Innovation & Partnerships | Burger King
Andrea Navarro | Sr. Manager Loyalty & CRM | Burger King
Thursday, 05/22
9:00AM - 10:00AM
Magnolia A and B

Loyalty360 Awards Finalist Presentations: New Loyalty Program Launch

Jay Jhun | Sr. Director of Loyalty and Digital | Church's Texas Chicken
Crystal Thibodeau | Director of Loyalty Marketing | SIGA
Heath Nielsen | President | HTeaO
Nicole Bernhardt | Senior Director of Loyalty | Lowe’s
Erik Kapila | Loyalty Program Director | Marcus Theatres
Thursday, 05/22
9:00AM - 10:00AM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Offer, Incentive, and Reward Design

Mariana Diaz | Loyalty Manager | bp
Brett Herskowitz | Senior Manager - Loyalty | The Vitamin Shoppe
Aly Blawat | Senior Director of Customer Strategy | Blain's Farm and Fleet
Molly Fish | Sr. Manager of Loyalty - CRM & SEO | QDOBA
Thursday, 05/22
10:15AM - 11:15AM
Cypress 1 and 2

Loyalty360 Awards Finalist Presentations: Loyalty Program Design

Kelly Edwards | Senior Manager of Loyalty Program Strategy | Bath & Body Works
John Sellers | Head of Rewards | Bank of America
Jay Jhun | Sr. Director of Loyalty and Digital | Church's Texas Chicken
Donald Baal | Senior Director of Fan Loyalty | NASCAR
Thursday, 05/22
10:15AM - 11:15AM
Cypress 3 and 4

Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Natalie Khalil | Senior Manager of CRM | Hilton
Michael Fong | Head of Loyalty Analytics | Royal Bank of Canada
Nicole Hulstein | Loyalty Marketing Manager | Food Lion
Amber Gadsby | Sr. Director of Digital Marketing | QDOBA
Thursday, 05/22
10:15AM - 11:15AM
Magnolia A and B

Loyalty360 Awards Finalist Presentations: Excellence in Gamification

Diana Arceo | Manager - Loyalty Strategy | Chipotle
Brett Herskowitz | Senior Manager - Loyalty | The Vitamin Shoppe
Karen Szarvas | Sr. Director of CRM and Loyalty | The Vitamin Shoppe
Karim Chaanine | Chief Marketing Officer | Papa Johns UAE Saudi Arabia and Jordan
Jessica Starnes | Director of Loyalty | Weigel’s
Michelle Banegas | Manager Digital Promotions | Burger King
Andrea Navarro | Sr. Manager Loyalty & CRM | Burger King
Thursday, 05/22
11:15AM - 11:35AM
Palms DEFG
Thursday, 05/22
11:35AM - 12:15PM
Magnolia A and B

Fueling Your Data Engine

Drew Slater | Director - Strategic Consulting | Kobie
Thursday, 05/22
11:35AM - 12:15PM
Cypress 1 and 2

Loyalty Performance Management: The New Home of Loyalty 

David Andreadakis | Chief Commercial Officer | Loyalty Juggernaut
Thursday, 05/22
11:35AM - 12:15PM
Cypress 3 and 4

Use Your Email List to Build a Smarter SMS List

Marty O'Toole | VP Client Success | Whisp
Steve Doumar | CEO/Founder | Whisp
Thursday, 05/22
12:15PM - 1:15PM
Palms DEFG
Thursday, 05/22
1:20PM - 1:55PM
Magnolia A and B

Getting Back to the Basics in Loyalty: Putting the Customer at the Center

Per Jensen | Loyalty Lead | Stop & Shop
Brittany Miller | Previously Director of Loyalty for Gabe's Stores | Loyalty Marketing Professional
Robbin Ruttle
Moderator: Denise Holt | SVP of Strategy Experience & Research | Phaedon
Thursday, 05/22
1:20PM - 1:55PM
Cypress 3 and 4

Maximizing Customer Loyalty through Brand Partnerships

Nick Triantafellou | Director of Marketing & Merchandising | Weigel’s
SuAnn Carriero | Sr. Digital Director of Rewards | Bank of America
Jacob Pullia | Director of Content Strategy & Business Development | TELUS
Moderator: Mark Johnson | CEO | Loyalty360
Thursday, 05/22
1:20PM - 1:55PM
Cypress 1 and 2

Domino’s Shift to Always-On Personalization: Accelerating Growth with Automation & AI

Nicole Pavlovich | Senior Director of Integrated Customer Marketing - Loyalty and Personalization | Domino's
Nate Wardwell | CDP Marketing Leader | Hightouch
Thursday, 05/22
2:00PM - 2:40PM
Cypress 5
Thursday, 05/22
2:50PM - 3:25PM
Magnolia A and B

NASCAR Fan Rewards: Stepping on the Gas for Loyalty & Engagement

Don Smith | Chief Consulting Officer | Capillary Technologies
Donald Baal | Senior Director of Fan Loyalty | NASCAR
Thursday, 05/22
2:50PM - 3:25PM
Cypress 1 and 2

Playing for Loyalty: Leveraging IP and Gamification to Drive Loyalty Programs- Monopoly Case Studies

Lindsey Camell | Head of Partnerships & Location-Based Experiences for North America | Hasbro
Thursday, 05/22
3:25PM - 3:45PM
Palms DEFG
Thursday, 05/22
3:45PM - 4:20PM
Palms ABC

Transforming Loyalty Across a Portfolio of Brands

Alyssa Callahan | Head of Marketing | bp
Thursday, 05/22
4:25PM - 5:00PM
Palms ABC

The State of Customer Loyalty: Insights and Trends for 2025

Max Everett | Head of Loyalty | Enterprise Mobility
John Sellers | Head of Loyalty and Rewards | Bank of America
Brad Anderson | VP of Hilton Honors | Hilton
Moderator: Mark Johnson | CEO | Loyalty360
Thursday, 05/22
5:00PM - 6:15PM
Palms Foyer