Agenda

Matt Simon is chief marketing officer of GIANT Food Stores, an Ahold Delhaize USA company and leading grocery retailer with 187 stores across Pennsylvania, Maryland, Virginia and West Virginia.
 
At GIANT, Matt leads a best-in-class marketing team of more than 100 professionals, all of whom are focused on delivering a customer-centric, innovative and impactful brand story. His areas of responsibility include brand strategy, corporate social responsibility, digital and e-commerce, loyalty, marketing operations and media relations. Simon also has direct oversight of all growth initiatives, including GIANT Heirloom Market, the company’s new store format, specially curated for urban neighborhoods, which debuted in Philadelphia in January 2019.
 
Matt’s tenure with the brand began in 2014 when he joined Ahold USA as the director of private brands. He was promoted to vice president of loyalty and digital marketing in 2015, a role he held through the completion of Ahold USA’s merger with the Delhaize Group in 2016. He was named to his current role in January 2018.
 
Previously, Matt led US marketing for Auntie Anne’s and spent over ten years in the
consumer-packaged goods industry working for Del Monte Foods, Inc. and The Hershey Company.
 
Matt earned his bachelor’s degree at the University of Pittsburg and his MBA from The Pennsylvania State University. He currently serves a member of the board of directors for the Central PA Food Bank. Matt and his wife reside with their three children in Carlisle, Pa.
 

 Michael is an EVP and Chief Customer Officer at Bloomin’ Brands Inc. In this role, Michael partners with BBI’s brands (Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse) to drive customer demand through digital, loyalty, media, and analytics efforts. Most recently before joining BBI, Michael was a Managing Director and Partner in the Consumer practice of The Boston Consulting Group. Michael received a BS in Business Administration from The University of North Carolina at Chapel Hill and an MBA from the Kellogg School of Management at Northwestern University. Michael is a lifetime Carolina Panthers season ticket holder, an avid Bruce Springsteen fan, and a slow but diligent runner.
 

Teacher. Mentor. Strategist. Innovator. Author. All are terms you could use to identify Adam Pierno. The highly caffeinated Pierno has refined a simple methodology to build precise strategies for numerous client campaigns. Prior to his current role as AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Pierno leveraged his knowledge of consumer behavior to produce informed and effective campaigns for such national brands as Delta Air Lines, Dial Corporation, Domino’s Pizza, Dunkin’ Brands and Mercedes-Benz. His first book, Under Think It delves into the foundational aspects of marketing strategy. He was inspired to pen this insightful guidebook to fill a void in strategy training curriculum. That book is used to teach strategy at universities, global agencies and Fortune 100 companies. His second book, Specific demonstrates a model that today’s brands can use to grow in an absence of viable mass media. He’s been interviewed and quoted for ABC News, NPR, Adweek, Business Journals and more. Adam hosts his own podcast featuring conversations with business and marketing luminaries, called The Strategy Inside Everything.

At Luxottica, Brian is the VP of Global CRM responsible for customer and patient strategies across the optical and sunglass businesses. Prior to Luxottica, he ran CRM at Etrade where he oversaw customer experience and channel strategy. His experience includes companies like Sears and Capital One where he worked to develop segmentation, targeted marketing capabilities and institute direct response innovations. He was a finalist in the Loyalty and Gamification World Championships. He received his MBA from the University of Virginia.

Carlo Savino is Executive Director of eCommerce for Lenovo. In this role, he leads the vision, strategy, and execution of next generation digital commerce capabilities for Lenovo's online business, including Lenovo.com, mobile commerce, and marketplaces.  His team is responsible for sales performance, operations, marketing, merchandising, loyalty, offer creation, pathing & navigation, and content for online consumer & small business transactions.
 
Carlo has extensive experience in online marketing and eCommerce.  Prior to his role at Lenovo, he lead the US Consumer and Small Business online team for dell.com, where he was deeply involved in optimizing the purchase experience, mobile platform, personalization, loyalty and site monetization businesses.
 
Carlo loves building data-driven organizations that define and deliver to key KPIs while focusing around features and experiences that center around our customers.
 
Carlo holds a bachelor's degree in Zoology from the University of Texas at Austin and is an active volunteer in a variety of animal charities in and around the Raleigh, NC area.
 

Nataki Edwards is Senior Vice President of Digital Strategy and Membership at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American Express. Nataki has been with AARP since 2007. She oversees the overarching marketing vision for AARP Digital properties and platforms, including loyalty marketing and engagement. Under her leadership, AARP Digital has grown in size and impact and is rated as the #1 website for the 50+ audience, both on mobile and desktop. Nataki is regularly featured in media outlets like the Today Show, Washington Post, and USA Today as a digital and social media expert. She strives to expand AARP’s digital growth – meeting their members wherever they choose to engage and truly leading a revolution in the way people view and live life after 50. 

Amy Barnett is a customer-obsessed marketing leader with 25+ years of CRM and Loyalty experience developing and managing many of the largest US consumer marketing databases and award-winning loyalty programs.
 
Working in a variety of agency-side leadership positions including CRM Strategy, Analytics and Communications she’s had the pleasure of partnering with best-in-class brands and Fortune 500 companies such as American Eagle Outfitters, Build-A-Bear Workshop, The Container Store, Comcast Communications, Express, GameStop, Hard Rock International, Hertz, Jiffy Lube, Michaels, Procter & Gamble, R.J. Reynolds, T.J.Maxx, StubHub, Victoria’s Secret, and Unilever.
 
In her current role as Director CRM, Loyalty & Insights at Famous Footwear, she shares a mission to make Famous Footwear your favorite place to shop for shoes. In her day-to-day role she collaborates with marketing peers from Famous.com, creative, and media teams to enhance existing customer relationships and drive meaningful, profitable growth among new and existing customers. She is an avid believer in putting the customer at the heart of every discussion, by leading with customer-informed data, research and insights. In 2019, building upon a 20+ year company legacy of rewarding customers, Amy led the successful launch of Famously YOU Rewards.
 
Amy holds a B.S. in Marketing from Clarkson University and an MBA from the University of Texas, Dallas. She’s lived in upstate New York, Connecticut, Texas and California. And for the past 10 years, St. Louis - home of the Cardinals and Blues. She believes in the pure joy of wearing the perfect pair of shoes. And, for her in any given moment those could be her Nike running shoes, Birks, UGG slippers, furry-lined Crocs, or her Sam Edelman pumps.

Saloni Janveja is the Executive Marketing Director of Social, Innovation and Direct to Consumer Insurance at Ally Financial. She joined the company in 2008 as a Customer Relationship Management director to build out the journeys for Ally’s auto and bank customer base. In her current role, Janveja oversees enterprise social media efforts including customer engagement and prospecting, and she examines up and coming technology to keep Ally marketing efforts on the cutting edge.
 
Prior to joining Ally, Janveja held several roles at General Motors. She graduated from University of Michigan with a Bachelor of Business Administration in Finance, and went on to receive a Master of Business Administration in Marketing Strategy at University of Michigan’s Stephen M. Ross School of Business. In her free time, Janveja enjoys horseback riding and photography.