Agenda

Attendees can check-in/register for Loyalty Expo! Find us at the registration desk to grab your name badge and attendee swag bag. 

Loyalty360 Advisory Board/Member Committees - Lunch and Meetings

Loyalty360 Brand Members that are a part of the Loyalty360 Advisory Board and Member Committees are invited to join us for a lunch and meetings on Tuesday, May 20th. 

Loyalty360 Brand Members that are a part of the Loyalty360 Advisory Board and Member Committees are invited to join us for a lunch, meetings, and an exclusive keynote session on Tuesday, May 20th. 

These lessons were learned in the crucible of NFL competition and apply to any team or individual looking to accomplish their mission. 

Teamwork – with leadership being the ultimate expression of teamwork; Courage – the courage to try new things and the courage to be decisive; Dedication – hard work, constant learning, and refusing to quit; Desire the dream, the passion, the mission; Honesty & Forgiveness – with yourself in self-evaluation and with others; and Goalsetting – the reasonable short term specific steps to success.

Universal and unchanging, these key lessons will inspire and motivate your team to accomplish their goals.

These sessions are not open to all attendees/are only open to brands with full conference passes and Masterclass sponsors. For any questions, please contact carlystemmer@loyalty360.org.

As loyalty becomes a core growth engine, it's also making businesses vulnerable —highly valued by customers and increasingly targeted by fraudsters. Brands are investing more in AI-driven engagement and personalized experiences, yet many still struggle to see the full return on their programs.

In this session, Forter will explore how to protect loyalty programs from the rising threats of fraud and abuse—while empowering brands to scale confidently, innovate faster, and create seamless user experiences.

What You’ll Learn:

The Loyalty Landscape Today

• Why loyalty is the new currency—and why protecting it matters more than ever
• Industry trends and stats on loyalty fraud and abuse
• How AI is enabling personalized loyalty (e.g. gamification, dynamic segmentation) 
• Loyalty points at a localized level
• The biggest roadblocks to loyalty ROI: lack of usable customer insights, segmentation challenges, and slow response to market dynamics

The Role of Account Protection & Abuse Prevention

• How Forter sees fraud evolving across the customer journey—from acquisition to engagement to redemption
• Best practices to protect loyalty programs at every step:
• Block bots and fake accounts at sign-up
• Prevent point abuse and promo fraud with real-time behavioral signals
• Stop account takeovers without adding friction at points of redemption
• How abuse prevention safeguards loyalty budgets while maintaining trust and ease for legitimate users

Automation & User Experience at Scale

• The key is striking the right balance: frictionless for good users, impenetrable for bad actors.
• Replacing manual fraud resolution with automated workflows for faster, more consistent outcomes
• Best Practices for Secure UX at Scale: making loyalty feel effortless while staying secure

Key Takeaways:

• How to drive loyalty growth without fear of fraud
• Why account protection and abuse prevention are critical enablers of scalable, secure loyalty innovation
• Real-world examples of how brands are future-proofing their loyalty strategies through automation, AI, and trust

 

The Loyalty Expo 2025 Welcome Reception on May 20th is open to all conference attendees. Join us for a drink and walk through the expo hall to meet this year's exhibitors!

Don't forget to get your QR code scanned as part of this year's Passport to Prizes contest. Brand attendees - you can find your QR code within the conference mobile app.

Loyalty360 Advisory Board/Member Committee Dinner and Networking Event: 

Loyalty360 Brand Members that are a part of the Loyalty360 Advisory Board and Member Committees are invited to join this offsite dinner event. 

All invited Loyalty360 Brand Members will receive details on event logistics! Please contact Loyalty360 with any questions.