Agenda

 

Lonnie Mayne is an internationally recognized, high-performance, #1 rated keynote speaker, published author and executive consultant. He’s the founder and pioneer of Red Shoes Living, Inc., an award-winning philosophy and five-step framework that leadership teams are deploying organization-wide to engage employees, win the battle for top talent, create standout customer experiences, and build meaningful cultures that people get inspired to be a part of. Lonnie spent 30+ years working with leading brands across more than 25 industries and was the president of InMoment, one of the largest customer experience technology companies in the world, where this team grew the company 817% in a short period of time using Red Shoes Living. Lonnie has worked with many of the top brands in the world including Nike, Bose, Saks Fifth Avenue, Microsoft, Chicago Mercantile Exchange, Transamerica, Point Click Care, CBRE, Colliers, Denny’s, GOCA, McDonald’s, Impartner, Inc., Montage, The British Citizen Awards, Express, Enterprise, and many more.

Recognized as a global authority in high-performance leadership training with a passion for inspiring others to stand out in how they work and live, Lonnie presented at the prestigious British Citizen Awards held at the Palace of Westminster hosted by Lord Dholakia. He also leads the Spartan-X Leadership Series and is a founding patron of the American Citizen Award, which recognizes everyday heroes. On a mission to spread the message that people matter, he’s passionate about philanthropic initiatives for mental health awareness, anti-bullying, and suicide prevention. Lonnie lives in photogenic Park City, Utah, and is an avid adventurer. From helicopter skiing to Spartan racing, Lonnie puts himself out there in all aspects of his life. He’s a big fan of Taco Tuesdays and loves spending time with his friends and family who are also passionate about living life to the fullest and making a positive difference along the way.

Nataki Edwards is Senior Vice President of Digital Strategy and Membership at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American Express. Nataki has been with AARP since 2007. She oversees the overarching marketing vision for AARP Digital properties and platforms, including loyalty marketing and engagement. Under her leadership, AARP Digital has grown in size and impact and is rated as the #1 website for the 50+ audience, both on mobile and desktop. Nataki is regularly featured in media outlets like the Today Show, Washington Post, and USA Today as a digital and social media expert. She strives to expand AARP’s digital growth – meeting their members wherever they choose to engage and truly leading a revolution in the way people view and live life after 50. 

As the Sr. Director of CRM & Loyalty, Lisa leads the development, execution and management of Sleep Numbers Loyalty program, the InnerCircle, as well as all direct mail and email programs. Lisa is responsible for the overall success and ongoing growth and management of these programs.  She directs the testing of all programs to ensure continued evolution and growth.  She is responsibility for the InnerCircle member engagement and program profitability. Leveraging her deep experience in retail, holding positions in merchandising, finance, strategic and promotional planning and marketing she is able to activate new initiatives quickly and successfully. Lisa is constantly striving to take the InnerCircle program to the next level of engagement. Prior to joining Sleep Number, Lisa held management positions at Best Buy and the Department Store Division of Target Corporation. She is born and bred in Minnesota, living there all her life and earning her Bachelor of Science degree from the University of Minnesota in Retail Merchandising and Business.

Tammy Lucas serves as global vice president of marketing for BWH|Hotel Group. In her role, Lucas leads the global loyalty, marketing, advertising, digital marketing and search teams by setting the strategy and direction for key initiatives that focus on delivering a strong performance to BWH|Hotel Group portfolio of brands.   Since joining the company in 2004, her tenure has been marked with considerable transformation and growth. In 2009, Lucas led the complete overhaul and rebranding of the Best Western Rewards® (BWR®) program. Under her leadership, the program doubled its membership and revenue to member properties in less than five years and was ranked as one of the top five loyalty programs by U.S. News & World Report. In 2015, Lucas played an integral role in the brand’s effort to launch a full rebranding initiative, resulting in Best Western’s first new logos in more than 20 years. She has also played an instrument role in the growth of Best Western Hotels and Resorts portfolio of Brands, which includes the newly acquired WorldHotels and the launch of WorldHotels Rewards.  She brings substantial loyalty, marketing, sales and operations experience in a variety of different verticals, with a passion for inspiring teams to surpass goals both professionally and personally.   An advocate for women in leadership, Lucas mentors women to help them achieve their career aspirations. She has participated in a variety of women-led panels, including Best Western’s first-ever Today’s Women in Leadership Forum in 2018.   Lucas also serves on the Hospitality Sales and Marketing Association International (HSMAI) Americas Board of Directors. Previously, she served on the HSMAI Foundation Board of Directors from 2014 to 2017. In 2012, Lucas was recognized by HSMAI as one of the Top 25 Most Extraordinary Minds in Sales & Marketing for her tremendous contributions in shaping BWR.   Lucas grew up in Ottawa, Ontario, where she attended the University of Ottawa and earned a Bachelor of Social Science majoring in Psychology and minoring in Business. She is also a proud mother of her three amazing children – Kaylen, Kenzie, and Karson.

 

  

Pamela Erlichman is the Chief Marketing Officer for Jebbit.   With over 20 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy.  Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners.  Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from it’s inception.  Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.