Justin has over 15 years of management consulting and business development experience specializing in customer-led organic growth, with a particular focus on loyalty strategy & design, partnerships strategy and customer-centric transformation.   

Justin is a Certified Loyalty Marketing ProfessionalTM and is a Principal Strategist at Bond Brand Loyalty. Throughout his career he has helped numerous large multi-national, multi-brand organizations educate executives on emerging loyalty & partnership trends and best practices, derive actionable insights from human-centered intelligence, identify and prioritize innovative growth opportunities, define and articulate future-proof strategies, design end-to-end loyalty programs and customer experiences, quantify incrementality and financial value pools, and align cross-functional stakeholders on critical decisions to catalyze large-scale transformation.  

His industry experience spans retail (apparel, beauty, QSR), mobility (airlines, rail, fuel), hospitality (hotels, restaurants), telecom, financial services, technology, healthcare & life sciences, CPG, lottery & gaming, and the public sector. 

Juliana Badovinac is an accomplished analytics and customer intelligence leader, specializing in using data to drive measurable growth across loyalty, CRM, and customer engagement. As Principal, Client Analytics at Bond, she partners with brands to transform complex customer data into actionable strategies that increase engagement, strengthen retention, and optimize customer lifetime value. 

Leveraging capabilities such as the Bond Data Lake and Bond Intelligence, Juliana focuses on unifying data, developing advanced segmentation and predictive models, and translating insights into real-world activation. With expertise in AI-powered personalization and data-driven decision-making, she has a track record of delivering scalable solutions that connect analytics to business outcomes.

Her approach integrates data, technology, and behavioral insight to ensure intelligence is not only generated, but applied to create meaningful and lasting customer relationships. 

Crystal Owusu leads Partnerships for Disney+ Perks, fostering key third-party global brand relationships and internal Disney connections that advance the program’s offerings portfolio and drive retention and engagement for the streaming service. With a keen focus on strategy, data and innovative storytelling, her core principles of subscriber value and B2B growth remain at the center of the partnership development ecosystem. 

Crystal has a background in Loyalty & Membership and Revenue Generation Strategy where she spent her prior years in Sports & Entertainment at the National Basketball Association (NBA) and The New York Mets.

As Director, Loyalty, Byron is responsible for managing WestJet Rewards' CoBrand Credit Card program as well as managing WestJet's growing portfolio of non-air loyalty partnerships and products, including the recently launched WestJet Rewards eStore and WestJet Hotels platform.

Byron is a loyalty and finance professional with over 20 years of experience and an established knowledge of the airline industry and frequent flyer / loyalty programs. Prior to joining WestJet, Byron previously served as Director, Loyalty Program Management at Aeroplan and Air Canada leading a team focused on the management and delivery of the Aeroplan loyalty products. Prior to seeing the "Loyalty Light", Byron practiced as a Chartered Accountant in both Australia and Canada

Jessica Pickens joined Tripadvisor's Creative Studio, Wanderlab, as a Lead Creative Strategist in 2023. SHe brings more than a decade of leadership experience across digital marketing and strategy, as well as brand marketing and experiences. Prior to joining the Wanderlab team, she spent close to a decade in the wellness space, serving as Vice President of Marketing at mindbodygreen and Senior Director of Marketing at Well+Good.

A creative thinker and storyteller, Jessica leads campaign ideation and presentations across verticals, specializing in the Growth partner space. She is particularly drawn to growth work because travel intersects with every aspect of life--from wellness to finance to culture--making it a powerful foundation for builing stories that resonate across industries.

Jessica has been a pioneer in AI-driven advertising, building innovative solutions that merge Tripadvisor's first-party data with emerging technologies to unlock scalable, differentiated offerings. She is widely recognized for translating data into compelling, award-winning storytelling, with campaigns honored by the Digiday Awards--cementing her reputation at the intersection of creativity, data, and innovation.

Stephanie Nelson is a Principal Client Partner at Tripadvisor, leading strategic partnerships across the Financial Services and Automotive categories. She specializes in building high-impact, multi-channel programs that connect her clients’ objectives with Tripadvisor’s first-party data, content, and performance solutions.

At Tripadvisor, she has been instrumental in growing complex, enterprise-level partnerships by connecting brand objectives with the power of Tripadvisor’s first-party travel intent data, content, and performance solutions. Her work consistently unlocks new revenue streams and deepens client investment through innovative, insight-driven strategies.

She is recognized internally and externally for her focus, persistence, and ability to translate client challenges into scalable opportunities. Stephanie brings a collaborative mindset and a passion for delivering results that not only meet, but exceed expectations.

Haley Hussey is Senior Manager of Loyalty Partnerships at Wyndham Hotels & Resorts, where she leads partner marketing initiatives, including the Wyndham Rewards Experiences program, creating high-impact collaborations that connect travel with immersive experiences and exclusive events. In this role, she builds a strong partner ecosystem and delivers value to more than 120 million Wyndham Rewards members worldwide. She brings over nine years of experience driving strategic partnerships, brand growth, and customer engagement at companies including Tapestry and Shake Shack.

 Tosan Joe is a Partnerships Manager at Petro-Canada, where she stewards the loyalty relationship with The Royal Bank of Canada (RBC). 

She holds a degree in Mass Communication and is a Certified Business Analyst, with over 16 years of experience across advertising and the Oil and Gas industry. A goal-oriented and customer-centric loyalty professional, Tosan is skillful in relationship management and customer engagement, playing a key role in advancing partnership transformation, driving strategic alignment and incremental program growth. 

Outside of work, Tosan enjoys traveling and spending quality time with her family.

Mostafa Boutajrit is the Vice President of Loyalty and CRM at Tao Group Hospitality, where he leads customer engagement, lifecycle marketing, and loyalty strategy across a global portfolio of premium hospitality and nightlife brands. He focuses on driving guest retention, increasing lifetime value, and building data-driven, personalized experiences that elevate the end-to-end customer journey, including leveraging propensity-based predictive AI to better anticipate customer behavior and optimize engagement.

With over 15 years of experience in loyalty and CRM, Mostafa has a strong track record of scaling high-impact programs and delivering measurable business results. Prior to Tao Group, he spent more than a decade at Caesars Entertainment, most recently as Vice President of Customer Loyalty, where he helped evolve one of the most recognized loyalty programs in the industry.

At Loyalty 360, Mostafa is focused on sharing perspectives on modern loyalty design, digital transformation, and how brands can create meaningful, lasting relationships with their customers.

Justin Levy is the Senior Vice President of Marketing at Tao Group Hospitality, where he oversees marketing strategy across 35+ premier restaurant, nightlife, and daylife venues in New York City, while leading all marketing technology initiatives globally. His scope spans the full marketing stack: Rewards App development, loyalty program strategy, CRM, ticketing, web, digital, social media, and digital advertising, positioning him at the intersection of creative vision and technical execution.

With nearly 16 years at Tao Group, Justin is one of the longest tenured executives at the company and has been a driving force in keeping Tao Group Hospitality at the forefront of innovative marketing and creative thinking in the hospitality industry, consistently pushing the boundaries of what guest engagement looks like at the intersection of culture, nightlife, and dining. Most notably, he conceived and built the Tao Group Rewards program from the ground up, leading its development, design, and growth over the past 3.5 years into a cornerstone of the brand's guest retention and loyalty strategy.

Anne Schultheis is a customer engagement and loyalty leader known for building high-impact programs that deepen customer relationships and drive measurable business growth. With experience leading digital engagement, CRM, loyalty, and lifecycle marketing initiatives for high-growth consumer brands, she specializes in turning customer data and behavior into personalized experiences across email, push, SMS, in-app messaging, eCommerce, and loyalty.
 
Over the course of her career, Anne has led the development of loyalty and martech ecosystems from the ground up, including launching integrated programs, defining segmentation strategies, and designing lifecycle journeys that strengthen retention and increase customer value. She is especially passionate about building new programs, modernizing customer engagement, and creating experiences that feel both strategic and human.

Anne brings a unique blend of strategic vision, operational leadership, and hands-on execution. Her work has included leading loyalty P&L strategy, standing up CRM and CDP capabilities, building gamified engagement programs, and partnering cross-functionally with product, engineering, analytics, finance, and operations teams to bring customer-first ideas to life. She is recognized for combining creativity with data-driven decision-making and for building programs that are both scalable and meaningful to customers.
 
Anne is a Certified Loyalty Marketing Professional through The Loyalty Academy and holds 16 Braze certifications, reflecting her deep expertise in modern customer engagement and lifecycle marketing.

Victoria Dravneek is senior vice president and director of Loyalty Strategy Platforms at PNC Bank. In this role, she is responsible for envisioning loyalty experiences that drive client retention and asset growth, including the new PNC TotalRewards experience. In addition, she is responsible for driving greater satisfaction and retention as well as deepening clients across PNC's retail, small business and private bank businesses. 

Prior to joining PNC in 2023 Dravneek spent the past decade leading Bank of America's loyalty efforts, including the development, strategy and engagement for their award-winning Preferred Rewards client-centric loyalty program; the first of its kind in the industry. Dravneek also led the BankAmeriDeals card-linked offer program, development of their Partner Rewards program, created Bank of America's My Rewards portal, introduced personalized video to the company and introduced personalized rewards insights via Bank of America's Erika virtual assistant platform. 

Dravneek also has a history leading payments innovation and execution, fraud strategy and developing personalization strategies. Prior to banking, she spent a decade in digital start-ups, developing business and digital strategies and content for a range of businesses, including Viacom, iVillage, Women.com and Honeywell. She also filed over 50 patents on the subjects of rewards, data usage, personalization, blockchain, virtual and augmented reality and more. 

She received Bachelor of Arts in English literature and a Bachelor of Science in economics from The King's College.

Jacob is a dynamic business leader and strategist specializing in media, technology, and telecommunications. At TELUS, he leads the teams responsible for content deals, consumer product strategy, and global partnerships. With a proven track record spanning corporate strategy, global deals and partnerships, and product commercialization, Jacob was the visionary for the newly refreshed and national TELUS Rewards loyalty program. Starting with a groundbreaking airline strategic alliance with WestJet, the refreshed TELUS Rewards program includes new partner perks and provides Canadians with more reasons and ways to join, maximizes engagement and value for members, and enhances customer retention.

Paulette McCann is a strategist supporting Progressive’s Loyalty Program, where she focuses on creating meaningful, long-term value for customers by providing education on program benefits, implementing changes and enhancements, and designing communications that encourage customer engagement. She also supports Progressive’s Perkshare program, collaborating with vendors to ensure partnerships are relevant and valuable to Progressive’s customer base. With twenty-seven years at Progressive, Paulette brings deep expertise and a strong commitment to rewarding and recognizing customer loyalty. 

Holding a degree in Mechatronics Engineering and with over two decades of experience in the energy industry, he began his career by building a strong foundation in electromechanical engineering and quality control. He later gained extensive hands-on experience in both onshore and offshore oil and gas operations.

In 2005, he joined ExxonMobil, where he held several roles across asset management and engineering, overseeing the construction and maintenance of fuel stations. He subsequently moved into the fuels supply chain, developing strong expertise across the fuel value chain and playing a pivotal role in introducing Egypt’s first branded premium fuel, Mobil Super Plus 95. He then advanced to a Sales Manager role, leading the sales team and driving the expansion of retail gas stations and On the Run convenience stores in Egypt. During this period, he also contributed to the launch of Mobilawy, Egypt’s first fuel loyalty program. Today, he leads Fuels Marketing in Egypt, focusing on fuel marketing strategies and the continued development and growth of the Mobilawy program.

Jake Finch is the Vice President of Global Consumer Experience at SharkNinja, where he leads efforts to deliver five-star experiences across the entire consumer journey--from purchase to delivery to post-purchase support. He is focused on ensuring every interaction with the brand creats more delighted and loyal consumers.

With more than 15 years at SharkNinja, Jake has held a range of leadership roles across the organization, including in product development for Shark Robotics and as Vice President of Insights and Intelligence. His cross-functional experience gives him a unique perspective on connecting product innovation with consumer needs.

Based in Montreal, Canada, Jake holds an MBA from HEC Montréal.

Courtney Kociemba is a dynamic leader in customer strategy, lifecycle marketing, and digital engagement, currently serving as the Senior Director of Customer Strategy and Lifecycle Marketing at CAVA. With a wealth of experience driving marketing initiatives at top brands like Daily Harvest, Kendra Scott, Best Western, and PetSmart, she brings a deep understanding of how to leverage data and customer insights to build impactful loyalty programs and drive revenue.

Faythe Johnson is an accomplished Senior Manager of Hilton Honors Member Experience, bringing over 16 years of expertise in the hospitality industry. With nearly 14 years at Hilton, Faythe has built her career as a strategic leader in marketing, e-commerce, and loyalty, consistently driving innovation and value for guests.

In her current role, Faythe leads a dedicated team focused on optimizing benefits for Hilton Honors members, enhancing the digital experience across multiple channels, and spearheading research that puts members at the center of every decision. Her passion for hospitality and commitment to excellence make her a key driver of Hilton’s loyalty and member experience strategies.

Brad Moats is the SVP of Card Product & Portfolio Strategy at NCSECU serving the membership for over 4 years. In his role, his team manages credit, debit, and ATM card products, loyalty programs, and cards analytics for Card Services. He has over 18 years in the financial institution space focused on cards and loyalty programs. Brad did over a decade with American Express, various vendors, First Citizens Bank before landing in his home at NCSECU. Credit Unions, our focus with people helping people, always spoke to him and great to finally be delivering on his calling. And loves it! And our members! It’s very rewarding to deliver the best card products and loyalty programs available in market to our members exceeding their expectations on a daily basis.

Sam Blanton is a Card Loyalty Product Specialist at North Carolina State Employees’ Credit Union (NCSECU), where he supports the strategy, development, and ongoing optimization of the credit card rewards program. With nearly a decade of experience across program delivery, training and development, and member service, he brings a well-rounded perspective on shaping loyalty experiences that are both customer-focused and operationally sound. He has contributed to the evolution of NCSECU’s Rewards program from early development through launch and continuous improvement. He began his career in NCSECU’s branch network and remains deeply passionate about the credit union model, with a focus on delivering meaningful, accessible value to NCSECU’s members.

Customer insights and strategy leader proven effective at transforming analytics into tangible strategies that drives business growth. Highly experienced at utilizing shopper insights to develop effective strategies through extensive experience working with top retailers including Walmart, Kroger, and Walgreens.  Zhao has led the Loyalty Customer Insights vertical at American Eagle for 5 years and resides in Pittsburgh with his wife, Maren, and 2 girls Alice and Layla. He holds an MBA from Carnegie Mellon University and an Engineering degree from Cornell University.  

Katie Dalton is President of Audience Rewards, Broadway’s official loyalty program serving over 3 million members and driving more than $1 billion in ticket sales. 

Over the past 15 years, she has led the company’s evolution from a startup into a leading loyalty and engagement platform operating across a multi-stakeholder industry, building partnerships with brands including American Express, Ticketmaster, and United Airlines. Most recently, Katie led a full brand and technology transformation to position the company for its next phase of growth. 

She co-founded The Broadway Women’s Alliance and serves as Co-Chair of the Partnerships & Sponsorships Committee for The Broadway League, as well as a board member of the Movemeant Foundation. 

Kate Maxwell is the Director of Loyalty Strategy & Operations at Amtrak, leading strategy, development, and optimization of Amtrak Guest Rewards, one of the nation's largest transportation loyalty programs. With over a decade of experience in loyalty, CRM, and customer analytics, Kate has built and scaled programs across travel, hospitality, and specialty retail. Prior to Amtrak, she directed the BlueRewards loyalty program and customer retention strategy at Bluemercury and spent a half-decade at Hilton shaping the Honors elite member experience. Kate holds an M.S. in Commerce from the University of Virginia and is known for bringing a data-first, customer-centric approach to loyalty strategy that drives lasting engagement and measurable impact.

Emily Feldman is Senior Director of Loyalty & Member Experience at PetSmart, where she leads strategy for the Treats Rewards program, one of the largest loyalty programs in retail, serving more than 80 million members. Under her leadership, the program has evolved into a seamless omnichannel loyalty experience offering value, personalized engagement and deeper connection between the brand and pet parents across North America.

Emily specializes in building customer-centric loyalty strategies that drive engagement, fuel sustainable growth and strengthen brand affinity. She has led the transformation of PetSmart’s loyalty program into a more personalized, insight-driven ecosystem, with a strong focus on connecting digital, in-store, and associate-led interactions.

Prior to PetSmart, Emily was an Engagement Manager at L.E.K. Consulting, where she advised leading retail and consumer brands on growth strategy and transformation. She holds an MBA from MIT Sloan School of Management and dual bachelor’s degrees in Economics and English from the University of Chicago. Outside of work, Emily is a pet parent to dogs, fish, and a crested gecko – fueling her passion for creating meaningful experiences for pet parents and their pets.

 

 

Mari Prats is a digital marketing leader with experience spanning influencer marketing, content strategy, innovation, paid media, eCommerce, and gamification. She has worked across a diverse range of industries, including beauty, technology, and QSR, bringing a cross-functional and consumer-first perspective to growth.

Currently at Burger King, Mari leads growth and innovation initiatives, driving new guest acquisition through strategic partnerships while enhancing engagement and loyalty through gamification. Her work has contributed to meaningful sales impact by attracting and retaining some of Burger King’s most loyal customers.

Elizabeth Greeley is a passionate advocate for pet care and digital engagement, serving as the Digital Marketing Technology Lead at Nestlé Purina. With a strong commitment to creating enriching experiences, she focuses on driving consumer joy and loyalty through the myPurina app.

In her role, Elizabeth oversees the enterprise CRM, developing consumer journeys that span an entire connected ecosystem built to support key moments for pet parents "beyond the bag." Through innovation, gamification, and 1:1 personalization, she brings new consumer experiences to life that deliver business value and solve consumer needs. 

Leveraging data to inform decision-making, Elizabeth is a pioneer for how Nestlé Purina connects with consumers to drive lifetime loyalty. 

Kit Leitner is a high-impact collaborator who builds bridges across teams, connects people and ideas, and facilitates alignment to move work forward while staying grounded in the needs of the consumer.

With four years’ experience at Nestle Purina Petcare, she spent her first two years redesigning and facilitating cross-functional ideation sessions in Purina’s Innovation Center, LAB9. Her passion for putting the consumer first eventually led her to the New Business Models team, where Purina challenges themselves to meet consumer needs ‘beyond the bag.’ Her past couple of years have been dedicated to standing up the myPurina app and loyalty program, with an emphasis on business opportunity discovery.

Kit lives in St. Louis with her fiancé, dog, and cat.

Nick Triantafellou is the Director of Marketing & Merchandising at Weigel’s, where he leads category management, marketing strategy, private label development, and retail media innovation for one of the fastest-growing convenience retailers in the United States.

Nick has helped transform Weigel’s approach to merchandising and marketing by blending data-driven category strategy with bold, community-driven storytelling. From launching viral NIL promotions and large-scale seasonal campaigns to building new vendor partnerships and retail media capabilities, his work has helped elevate Weigel’s into one of the most recognized and talked about brands in convenience retail. His work connecting sports, community, and retail has helped create one of the most innovative marketing strategies in convenience retail.

His leadership spans both the commercial and creative sides of the business, aligning merchandising strategy, brand marketing, and customer engagement to drive growth across the store and within the loyalty platform while creating measurable value for brand partners.

Beyond his role at Weigel’s, Nick is an active voice in the convenience retail industry and regularly speaks at national industry conferences, sharing insights on marketing strategy, retail media, merchandising innovation, and the evolving relationship between retailers, brands, and the communities they serve.

Diana Arceo is the CRM & Loyalty Sr. Manager at Chipotle Mexican Grill, where she drives data-driven strategies to boost customer engagement and innovation. In addition to leading the strategy and execution of the Chipotle Rewards program, Diana focuses on lifecycle marketing, designing personalized customer journeys that drive growth, engagement, and retention across channels. With over 8 years of experience in loyalty and marketing, including key roles at American Express, Diana brings a proven track record of building impactful, customer-first programs that deliver measurable results.

Holding a degree in Mechatronics Engineering and with over two decades of experience in the energy industry, he began his career by building a strong foundation in electromechanical engineering and quality control. He later gained extensive hands-on experience in both onshore and offshore oil and gas operations.

In 2005, he joined ExxonMobil, where he held several roles across asset management and engineering, overseeing the construction and maintenance of fuel stations. He subsequently moved into the fuels supply chain, developing strong expertise across the fuel value chain and playing a pivotal role in introducing Egypt’s first branded premium fuel, Mobil Super Plus 95. He then advanced to a Sales Manager role, leading the sales team and driving the expansion of retail gas stations and On the Run convenience stores in Egypt. During this period, he also contributed to the launch of Mobilawy, Egypt’s first fuel loyalty program. Today, he leads Fuels Marketing in Egypt, focusing on fuel marketing strategies and the continued development and growth of the Mobilawy program.

With deep expertise in B2B and B2B2C commercial strategy across Animal Health, Brian Claveria is a results-driven marketing leader specializing in channel optimization, loyalty ecosystems, and veterinary commerce enablement. As Director of Vet Channel Marketing at Boehringer Ingelheim Animal Health in the U.S., Brian leads a high-performing team focused on strengthening routes to market and accelerating value creation for veterinary practices.

Known for a logic-driven, execution-oriented leadership style, Brian combines rigorous commercial thinking with a strong command of digital infrastructure and modern marketing systems. By integrating data, technology, and partner alignment, he builds scalable, sustainable frameworks that improve clinic profitability, enhance customer loyalty, and modernize the veterinary channel.

With over 25 years of commercial leadership experience in the Animal Health and Vaccines sector, Jennifer Shook is an expert in enterprise P&L management, channel strategy, and complex corporate accounts. Currently serving as the Sr. Associate Director of the Loyalty and Programs team for Boehringer Ingelheim in the US, Jennifer is the chief architect behind the highly successful Vetsperity Rewards ecosystem.

A Certified Loyalty Expert™ (CPD Certification Service) with a certificate in Customer Loyalty: Strategy and Application from Kellogg Executive Education, Jennifer bridges the gap between rigorous commercial strategy and actionable customer loyalty. Drawing on a deep background in behavioral psychology, as well as being a certified DiSC trainer, she specializes in understanding the human elements of enterprise partnerships. By combining this behavioral insight with financial orchestration and agile alignment, Jennifer builds sustainable, customer-centric frameworks that drive measurable engagement across the veterinary industry.

Gabrielle Falcon joined Wingstop in 2025 and serves as Manager of CRM & Personalization, where she focuses on creating more connected, seamless experiences for Wingstop guests. She brings several years of QSR marketing experience from Burger King and Popeyes, along with a practical, guest-first approach to loyalty and personalization, centered on meeting customers where they are. Known for turning customer behavior into clear, actionable insights, Gabrielle is passionate about helping the business better understand and serve its guests.

 Ben is a strategic marketing and digital innovation leader at Taco Bell, where he drives initiatives at the intersection of personalization, customer data, and brand experience. With over a decade of experience leading business strategy for food and hospitality brands such as Starbucks, Nestlé, and MOD Pizza, Ben has a track record of building impactful, insight-driven programs that elevate customer experience and drive business impact. He focuses on translating complex consumer signals into scalable, high-performing personalization strategies and helping organizations modernize how they connect with audiences in real time.

Marie DeLeo plays a pivotal role in developing innovative loyalty programs for her clients grounded in data-driven insights. Marie has spent her career dedicated to creating consumer-centric marketing and loyalty experiences that not only enhance customer retention but also drive revenue through profitable customer behavior. 
 
As a leader deeply committed to ingenuity, Marie understands the intricate dynamics of evolving market trends, and has consistently delivered visionary marketing and loyalty strategies for Kobie clients. With a rich background in the FI industry supporting PLCC & Co-Brand programs, Marie serves as a valuable partner for any brand seeking to drive customer engagement through competitive and creative loyalty solutions.

Ian Young is the Head of Loyalty Business Development at Comarch North America, where he leads strategic growth and partnership initiatives across the North American market. A recognized expert in loyalty marketing and co-branded partnerships, Ian frequently serves as a conference chair and panel moderator for industry events such as AI Connect. His work focuses on leveraging digital innovation and data-driven personalization to help brands navigate the complexities of modern consumer behavior.

Jack Hodges is Senior Manager, Loyalty Performance & Commercial Strategy at Choice Hotels International, where he leads work across loyalty strategy, program design, and currency management for Choice Privileges, a global program with over 70 million members across 7,000+ hotels worldwide. His focus includes shaping program design and benefits, informing rewards pricing and currency economics, and partnering across Choice to drive measurable outcomes for members, owners, and the enterprise. With a background in hotel operations, he brings a practical perspective and aims to connect enterprise strategy with on-property execution.

Katie Dalton is President of Audience Rewards, Broadway’s official loyalty program serving over 3 million members and driving more than $1 billion in ticket sales. 

Over the past 15 years, she has led the company’s evolution from a startup into a leading loyalty and engagement platform operating across a multi-stakeholder industry, building partnerships with brands including American Express, Ticketmaster, and United Airlines. Most recently, Katie led a full brand and technology transformation to position the company for its next phase of growth. 

She co-founded The Broadway Women’s Alliance and serves as Co-Chair of the Partnerships & Sponsorships Committee for The Broadway League, as well as a board member of the Movemeant Foundation. 

Mostafa Boutajrit is the Vice President of Loyalty and CRM at Tao Group Hospitality, where he leads customer engagement, lifecycle marketing, and loyalty strategy across a global portfolio of premium hospitality and nightlife brands. He focuses on driving guest retention, increasing lifetime value, and building data-driven, personalized experiences that elevate the end-to-end customer journey, including leveraging propensity-based predictive AI to better anticipate customer behavior and optimize engagement.

With over 15 years of experience in loyalty and CRM, Mostafa has a strong track record of scaling high-impact programs and delivering measurable business results. Prior to Tao Group, he spent more than a decade at Caesars Entertainment, most recently as Vice President of Customer Loyalty, where he helped evolve one of the most recognized loyalty programs in the industry.

At Loyalty 360, Mostafa is focused on sharing perspectives on modern loyalty design, digital transformation, and how brands can create meaningful, lasting relationships with their customers.

With over 25 years of marketing experience in loyalty, brand strategy, and consumer insights, Denise leads Phaedon's strategy, experience, and research team. She has spearheaded industry-leading research initiatives, including "Humanizing Loyalty" and "Sparking Consumer Participation Through Shared Values and Beliefs." Her strategic guidance serves clients across travel, hospitality, retail, restaurant, health, and wellness industries. A recognized voice in the loyalty industry, Denise is a regular presence on conference stages and as a featured webinar guest, and leads a team known for pushing the boundaries of loyalty thinking.
 
Prior to Phaedon, Denise ran her own strategy consulting practice, served as director of strategy at Optum, and spent more than a decade in loyalty and brand planning roles at Carlson Marketing. She excels at uncovering insights and actionable strategies that enable organizations to build emotional loyalty with their audiences and drive business growth. 

Len Covello is the Chief Technology Officer at Engage People Inc., where he leads the company’s long-term technology strategy and drives innovation across the loyalty and payments landscape. A recognized thought leader in the industry, Len plays a central role in advancing solutions that connect loyalty programs with real-time commerce experiences.

Len’s expertise spans web-based application design and development, with a strong focus on user experience and process automation across complex business environments.

He is a member of the Forbes Technology Council, a key member of the Engage executive leadership team, and serves on the company’s Board of Directors.

Ryan Mitchell is Senior Director of Global Loyalty & Sponsorships at Hertz, where he leads loyalty strategy for Hertz, Dollar, and Thrifty—driving meaningful growth in member enrollment and revenue across all three brands. He also oversees Hertz’s portfolio of high‑profile sponsorships, including global motorsports with FIA WEC, facility naming rights, and endorsement relationships with iconic talent such as Tom Brady.

With more than 18 years of brand marketing experience, Ryan has built and scaled premium brands across restaurants, consumer packaged goods, and global travel. His career spans leadership roles with Ruth’s Chris Steak House, Kraft Foods, Miller Brewing, and Hertz, where he is known for creating strategic partnerships and memorable brand experiences that deliver measurable business impact.

John Sellers recently joined Truist Bank as an Executive Vice President, leading Loyalty and Rewards and responsible for building and launching the firm’s newest rewards offering. Previously at Bank of America, he led enterprise rewards across consumer, wealth, and business banking—including Preferred Rewards, BankAmeriDeals, and credit card rewards redemption. John brings 30+ years of leadership across rewards, risk management, and product innovation, including roles spanning vehicle lending, investments, and credit cards. He is the architect of the award-winning Travel Rewards Card and led the effort to bring chip technology to Bank of America cards. John is an industry-recognized loyalty leader and serves on the advisory board of Loyalty 360. He holds a finance degree from the University of Delaware’s Alfred Lerner College of Business and Economics and an MBA from Penn State’s Smeal College of Business (graduated with distinction; Beta Gamma Sigma).

Justin Levy is the Senior Vice President of Marketing at Tao Group Hospitality, where he oversees marketing strategy across 35+ premier restaurant, nightlife, and daylife venues in New York City, while leading all marketing technology initiatives globally. His scope spans the full marketing stack: Rewards App development, loyalty program strategy, CRM, ticketing, web, digital, social media, and digital advertising, positioning him at the intersection of creative vision and technical execution.

With nearly 16 years at Tao Group, Justin is one of the longest tenured executives at the company and has been a driving force in keeping Tao Group Hospitality at the forefront of innovative marketing and creative thinking in the hospitality industry, consistently pushing the boundaries of what guest engagement looks like at the intersection of culture, nightlife, and dining. Most notably, he conceived and built the Tao Group Rewards program from the ground up, leading its development, design, and growth over the past 3.5 years into a cornerstone of the brand's guest retention and loyalty strategy.

 Katy Park is the Head of Loyalty and Rewards at Bank of America. Her team is responsible for developing and delivering strategies and client experiences that drive relationship deepening and client loyalty through meaningful rewards value delivered through the Preferred Rewards/BofA Rewards, BankAmeriDeals, Strategic Partnerships, and Card Rewards Redemption programs.

Prior to that, Katy was the Head of Product Strategy and Strategic Partnerships for Consumer and Small Business Products at Bank of America, responsible for developing and delivering product solutions and strategic partnerships that drive core and adjacent growth while meeting the distinct needs of key client segments, to drive client engagement and revenue growth.

Prior to joining Bank of America in October 2022, Katy was the Head of Marketing for Unsecured Lending at Citigroup and managed the marketing strategy across Balance Transfer, Credit Line Increase and Installment Lending products. Prior to that, Katy held managements positions in Citigroup and Barclays in Credit Risk Management and Product Management.

Katy holds an MBA from the New York University Stern School of Business and a Bachelor’s degree in Business Management and Financial Economics from Binghamton University. She resides in Little Neck, New York with her husband and two children.

Enna Allen is Senior Vice President of Marketing at Simon, where she oversees Retailer, B2B, and Integrated Marketing across a portfolio of 200+ shopping destinations spanning Malls, Mills, and Premium Outlets.

Since joining Simon in 2017, Allen has led several high-impact initiatives. She helped launch Simon Search, a digital tool that enables shoppers to browse real-time inventory across multiple retailers within a Simon center, bridging online discovery with in-person shopping. Most recently, she was part of the core leadership team behind the development of Simon+, Simon’s new omnichannel loyalty program built for today’s modern shopper. Simon+ offers cash back, points, and exclusive perks for purchases made in-center and online, driving traffic, repeat visits, and customer acquisition while deepening engagement with Simon’s retailers and brand partners.

Allen is a forward-thinking marketing leader with over two decades of experience in the retail real estate industry. She brings a strategic, consumer-centric approach to brand positioning, digital engagement, content innovation, and experiential marketing. Prior to joining Simon, she held marketing leadership roles with Howard Hughes and Westfield.

She holds a B.A. in History from York University and an M.B.A. from DePaul’s Kellstadt Graduate School of Business.

Emily Feldman is Senior Director of Loyalty & Member Experience at PetSmart, where she leads strategy for the Treats Rewards program, one of the largest loyalty programs in retail, serving more than 80 million members. Under her leadership, the program has evolved into a seamless omnichannel loyalty experience offering value, personalized engagement and deeper connection between the brand and pet parents across North America.

Emily specializes in building customer-centric loyalty strategies that drive engagement, fuel sustainable growth and strengthen brand affinity. She has led the transformation of PetSmart’s loyalty program into a more personalized, insight-driven ecosystem, with a strong focus on connecting digital, in-store, and associate-led interactions.

Prior to PetSmart, Emily was an Engagement Manager at L.E.K. Consulting, where she advised leading retail and consumer brands on growth strategy and transformation. She holds an MBA from MIT Sloan School of Management and dual bachelor’s degrees in Economics and English from the University of Chicago. Outside of work, Emily is a pet parent to dogs, fish, and a crested gecko – fueling her passion for creating meaningful experiences for pet parents and their pets.

Mike Trozzo is currently the VP Product and Innovation at Tide Services. Mike is passionate about creating guest experiences that make people feel genuinely valued and cared for.

Mike's path to product leadership is anything but conventional. After earning a degree in Finance, he went on to work in filmmaking at Disney, launch a boutique design agency, and become a partner in a college laundry startup — where he led Product, Operations, and Marketing before the company was acquired by Tide Services in 2017. What connects each chapter is a consistent through-line: a deep curiosity, a sharp sensitivity to customer pain points, and a belief that great products start with truly understanding people.

That philosophy found a natural home in laundry — a category overdue for reinvention. In March 2024, Mike and his team launched the Tide Cleaners App, a modern platform designed to take the friction out of an age-old chore.

Outside of work, Mike is a traveler, a design enthusiast, and an unapologetic food lover. He's based in Dallas, though his sports loyalties are firmly planted in Houston, where he grew up. He loves people — and will almost certainly try to make you laugh.

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Jake Finch is the Vice President of Global Consumer Experience at SharkNinja, where he leads efforts to deliver five-star experiences across the entire consumer journey--from purchase to delivery to post-purchase support. He is focused on ensuring every interaction with the brand creats more delighted and loyal consumers.

With more than 15 years at SharkNinja, Jake has held a range of leadership roles across the organization, including in product development for Shark Robotics and as Vice President of Insights and Intelligence. His cross-functional experience gives him a unique perspective on connecting product innovation with consumer needs.

Based in Montreal, Canada, Jake holds an MBA from HEC Montréal.