Agenda

Barb is the Head of Loyalty & Gift Cards for Subway and has been with the company for over four years. She has an extensive background in strategically designing, building and managing all aspects of loyalty products and programs, resulting in positive business results.  Prior to her position at Subway, Barb was the Head of Loyalty CRM and Gift Cards at Bloomin’ Brands, building more than a decade of experience in the restaurant industry with previous tenure in the financial services and co-branded loyalty space.  
 

Dave Van Saun is the VP of CRM and Ancillary for Great Wolf Resorts, which he joined in 2017. On the CRM side, he drives customer engagement and repeats with the Voyagers program and platform, as well as driving personalization and segmentation efforts across all of Great Wolf’s channels. He also leads revenue optimization of all Ancillary products, including F&B, Retail, Attractions, Cabanas, and packages. Prior to Great Wolf he spent seven years at United Airlines in Merchandising, Operations Strategy, and Finance after receiving his MBA from The University of Chicago - Booth School of Business. He attended Boston College for undergrad, and lives in Chicago with his wife with two daughters.
 

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motley Fool. 

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Karen Szarvas serves as Sr. Director of CRM & Loyalty at The Vitamin Shoppe®, an omni-channel specialty retailer and wellness lifestyle company. In her role, Karen provides expertise and leadership to design marketing strategies to increase acquisition, customer engagement and retention. Karen has 20+ years of global marketing, CRM and Loyalty experience and is a dynamic, innovative, thought leader. Prior to joining The Vitamin Shoppe, she worked at Wyndham Worldwide where she managed the Wyndham Rewards Loyalty program, email, and direct marketing efforts and consulted at KMS Marketing Solutions specializing in loyalty, branding, and customer experiences.

Maria is a dynamic leader at the intersection of Marketing, Technology, and Innovation, with over 15 years of extensive industry experience.

At Burger King, Maria spearheads digital innovation campaigns and partnerships that build brand loyalty and drive customer acquisition. Her initiatives have employed a variety of gamified tactics and emerging technologies, including NFTs, cryptocurrency, and, most recently AI, where she led Burger King’s first AI-powered campaign, “Million Dollar Whopper Contest.” Her expertise in blending technology with creative marketing solutions is continuously reshaping the digital experience.

Maria’s creative foundation is rooted in Graphic Design and Art direction and her previous experience at companies like Fox Entertainment and Spotify have sharpened her ability to drive brand engagement through creative content strategies. As a proud Colombian and an empowered Latina, Maria brings a unique perspective, championing diversity and innovation in every project she undertakes.

Daniel leads the Loyalty Strategy & Program Insights team at Loblaw, which operates Canada’s largest and most loved loyalty program, PC Optimum. Loblaw is Canada’s largest grocery and drug retailer, with 2,400+ stores nationwide, and operates a variety of related businesses spanning health and wellness, apparel, and financial services. Each year, 16M+ PC Optimum members take advantage of the program by earning and redeeming points to save on their purchases, taking advantage of member-exclusive pricing, and leveraging our mobile app to ease their shopping experience.

In his role, Daniel leads the teams responsible for PC Optimum’s overall strategy, overseeing major program changes and innovation, and measuring program performance. As part of his program insights work, Daniel recently led the implementation of a Voice Of Customer program that has enabled PC Optimum to systematically collect customer feedback, monitor customer experience health, and survey customers to identify customer pain points and program improvements. Daniel is looking forward to sharing more about how this program is enabling PC Optimum to be more customer-centric than ever before at Loyalty Expo.

Dena Pizzutti is the Senior Marketing Manager of Personalization and Optimization for Wawa, a chain of nearly 1,000 convenience retail stores in the Mid-Atlantic and Florida. With 14 years of loyalty marketing experience, she currently leads the Wawa Rewards loyalty program, targeted marketing, and digital optimization for Wawa and previously worked on the CVS ExtraCare program.  Dena holds an MBA from Boston College and a Doctorate in Business Administration from Temple University.

Lindsay Smith is a digital marketing & customer engagement strategist with 12 years’ experience developing, evolving, and personalizing the digital customer journey. Most recently, Lindsay has led the digital customer strategy for fast-casual restaurant leaders such as Blaze Pizza and QDOBA Mexican Eats. In her role as Sr. Growth Marketing Manager at Blaze Pizza, Lindsay serves as the lead strategist for the brand’s off-premise growth verticals and loyalty program, Blaze Rewards.
 
Prior to joining the Fast Casual industry, Lindsay led digital marketing and eCommerce strategy for companies in the Home Improvement space, like Emerson Commercial and Residential Solutions and Luminance Brands. Along with her team, Lindsay is a 2024 Loyalty360 Award finalist and 2023 winner and is excited to learn from her industry peers at the 2024 Loyalty360 Expo. 
 

Meghan Mulleady has been a team member since 2012, serving customers through various roles. Currently, Meghan is the Brand Manager of Loyalty Strategy where she implements an ever-evolving loyalty strategy with the support of her dedicated team. Meghan is very passionate about helping others grow and dedicates time to mentoring others and coaching team members through continuing education programs. Education is not her only passion; outside of work Meghan is a devoted member of the Carlisle Theatre Board of Directors. This position allows Meghan to give back in her community through enriching the lives of all ages through entertainment. 
 

Asif leads the customer-centric partnership and engagement strategy for TELUS Rewards, driving new and innovative ideas to increase customer value proposition, customer loyalty, and business benefits. Asif has more than 18 years of cross-industry, multi-faceted marketing experience across 5 countries and has driven the growth of the multiple award-winning TELUS Rewards program since inception.
 

Avery is a veteran of banking and payments having held positions across operations, risk, strategy, and product for nearly 20 years. He currently leads shopping experiences and digital consumer products for Avion Rewards, RBC’s award-winning loyalty and rewards program. Prior to this Avery was responsible for bank partnership integrations, like card-linking and pay with points, and commerce optimization for enterprise clients at PayPal. He was also responsible for the innovation labs and digital commerce strategy at Capital One, including the purchase of Wikibuy (now Capital One Shopping). Avery loves solving interesting and complex user problems and is the author of several payments’ patents.
 

 

Mike McDowell is the Vice President of Loyalty Programs and Partnerships at Parkland.  In his role, Mike is responsible for the customer loyalty strategy and driving organic growth of the business with the Journie Rewards program in the Canadian, International and US markets.  Previous to joining Parkland Mike was SVP, Client Development & Partnerships at Bond Brand Loyalty where he led clients in driving positive outcomes through large international loyalty and CX programs.  Mike was instrumental in setting up the Journie Rewards program in the Canadian market for Parkland as part of Bond.  Prior to Bond, Mike spent 11 years in progressively senior sales and marketing roles at Blackberry.
 

As the Director of Corporate Partnerships at Kampgrounds of America, Inc. (KOA), Michael collaborates with leading brands such as Progressive Insurance, ZIPPO, Goodyear, Coleman, Harley-Davidson, and AppleTV to connect their service or product to our camping customer. With over 10 years of experience in brand strategy and marketing, Michael’s role with KOA affords him to view partnerships and the KOA Rewards loyalty program with an eye towards mutual value and always the cross promotion.

 

Carrie Cohen has seven years of marketing experience, four of those with Cinergy Entertainment. Carrie’s responsibilities include leading loyalty marketing initiatives to optimize acquisition, retention, personalization, and promotional strategies. Carrie is also responsible for analyzing campaign performance, and growth of the loyalty program. Carrie is an MBA graduate of Texas A&M University - Corpus Christi.

Joe has spent the last 30 years dedicated to transforming the customer experience. He focuses on delivering this experience through exploration, fact-finding and the use of  technology to improve relationships and keep promises…with the ultimate goal of  happier, more loyal & engaged customers.

With Frontier, he leads multiple work streams responsible for growing the customer base and revenue, driving profitability higher, implementing cutting edge tools and technology and building Frontier and its culture into a competitive advantage that serves millions of streamers, gamers and communicators across the U.S.

Joe was formerly with Verizon’s Strategic Evolution team, responsible for helping implement $500M in process improvement ideas across the organization by converting those ideas into realistic and executable plans. Of the many tools, he primarily focuses on the customer journey to lead the viability of any program implementation. Remember Prepaid Phone Cards? Back in the day, Joe managed a $300M Retail, Wholesale & Promotional Card program, helping people connect worldwide.

He is certified in Customer Relationship Management Software through PegaSystems, Program & Project Management, as well as Agile Leadership & Six Sigma. Joe enjoys a wide variety of athletic pursuits, AFTER management of his ongoing ‘honey-do’ list.

Kirsten Starmer is the Director of Marketing at Pieology Pizzeria, a fast-casual franchise pizzeria chain based out of Irvine, CA. She brings a data-driven approach to drive product innovation aligned with consumer insights and industry trends. She oversees all National Marketing Campaigns, Communications, Digital Strategy, and Loyalty Platform growth and innovation for the Brand.
 

 

Per is the Loyalty Lead at Stop&Shop. Here he has transformed the impact and role of Loyalty through a customer centric approach. He built Catalina Marketing from the ground up in Germany and has extensive experience with in the Retail/CPG space. He has held high level roles across the spectrum covering business strategy, finance, operations, advanced analytics, consumer insights and new technologies to drive sales.
 
He is married and has three children. When the opportunity presents itself, he won’t shy away from bigger challenges: He climbed to the point on earth closest to the sun (Mount Chimborazo in Ecuador) and on weekends you may find him on his race bike doing rides between 100km to 300km.
 

Steve Bocska is a seasoned expert in gamification, loyalty, and engagement, with a robust background that spans over two decades in the interactive entertainment industry. As the CEO of PUG Interactive, Steve has leveraged his extensive experience to create innovative solutions that drive user engagement and loyalty. His work focuses on designing and implementing gamified systems that enhance customer experiences and foster long-term commitment.

Before founding PUG Interactive, Steve led major projects for industry giants such as Disney, Electronic Arts, Vivendi, Sega, and Ubisoft. His strategic insights and creative vision have consistently delivered high-impact results, making him a sought-after consultant and speaker in the fields of gamification and customer engagement.

Steve holds a BA and MA from the University of Windsor and an MBA from the University of Victoria. His academic background, combined with his hands-on experience, equips him with a unique perspective on how to blend theoretical principles with practical applications to create compelling and effective engagement strategies.
 

In his current role at Frontier Communications, Walter is charged with developing the strategic intent and business strategy for Frontier’s Consumer Organization. In addition to leading the Portfolio Management Office (PMO) and the Voice of the Customer team, he also leads the Customer Relationship Management (CRM) team, charged with driving customer loyalty and expanding Customer Lifetime Value.

Prior to joining Frontier Communications, Walter led the Integrated Marketing and PMO  for Audible, an Amazon company, where he also served as Chief of Staff for the Chief Marketing Officer. Prior to joining Amazon, he played a significant role as the Chief Operating Officer for Verizon’s in-house CX and Design Team which he helped build via acquisition and organic growth. Walter was integral in growing the team to over 250 designers located in NYC, New Jersey, Arkansas and India. Walter also played a key role in the formation of Verizon Enterprise Solutions where he was the Director of Business Operations and was responsible for organizational alignment, marketing effectiveness, resource planning, knowledge and preparedness of the Marketing organization.

Walter received his MBA from Centenary University in Parsippany New Jersey and has a minor in economics from Rutgers University in Newark New Jersey.  He is a member of Prospanica (FKA, National Society of Hispanic MBA), where he served on the board as the Executive Vice President and currently serves on the Board of Directors for HISPA (Hispanics Inspiring Student Performance and Achievement) where he chairs the strategy committee.

David Hamel blends 20 years of digital innovation with an engineering background, establishing him as a distinctive strategist in digital solutions. Leading the strategy, customer experience, and design teams at nventive, he spearheads the development of solutions that tackle complex challenges through creative and impactful user experiences. In recent years, his teams designed and implemented dedicated mobile experiences for leading coalition loyalty programs and developed a white-label solution for brand-specific programs. 

Before nventive, David's roles at Electronic Arts and Dassault Systèmes honed his expertise. His journey from a consultant to an executive has endowed him with a multifaceted perspective across diverse contexts and business challenges. David has navigated small to large organizations through critical moments requiring stakeholder alignment and consulting across various categories and markets, from local to national levels. His extensive experience spans product and digital experience design, implementation, and the integration of technology, data, and AI, underscoring his leadership in navigating the evolving digital landscape. 

Stéphanie Mercier spearheads digital strategy and customer experience initiatives at nventive, leading transformative projects, self-service innovations, and impactful product launches. Her expertise is rooted in years of hands-on experiences at major firms like Vidéotron and Yellow Pages Group as a CX strategist and product manager in both B2C and B2B arenas. Her early career as a freelance content creator laid the groundwork for her holistic approach - uniting user needs to business goals as parts of the same story. She is a key player in shaping digital experiences that resonate with customers and drive business success.

Julie is a data-driven marketing leader, passionate about leveraging customer insights for sustainable business growth. She has deep experience advising leading brands like Citigroup, Marvel, and Sony, focusing on how to harness the power of loyalty data to create hyper-personalized experiences and drive customer lifetime value (CLTV).

With a history of developing innovative loyalty programs that integrate gamification mechanics and leverage data for personalization across all touchpoints, Julie is prepared to equip you with actionable strategies to align departments around a data-driven approach to loyalty, ultimately driving enterprise growth.

Jeri Scheel, Senior Director for Digital Strategy, has been with Fiserv for over 10 years with ever-expanding responsibilities culminating in her current role of leading digital products like the uChoose Rewards loyalty program and Digital Issuance. Jeri brings insights to the digital space based on her extensive years in telecom, building mobile applications and partnering with clients and vendors worldwide.

Jeri has Bachelor’s and Masters degrees in Business from Kent State University and is an avid, competitive tennis player who loves to read and travel.
 

As the Chief Executive Officer (CEO) of Engage People, Jonathan is responsible for managing all facets of the business. He leads the long-term corporate strategy, marketing and sales at one of the fastest-growing technology companies in Canada, according to Profit Magazine. Jonathan has a proven executive management track record and over 20 years of experience driving growth in the loyalty and technology industry. Prior to Engage People, Jonathan held numerous senior positions in the loyalty sector and was Chairman and Co-owner of MyAxs and CEO and Co-founder of Access (formerly LRG Rewards). His passion is the customer space where he focuses on developing innovative solutions that drive tangible results. Jonathan is a member of the leadership team and board of directors at Engage People. He earned an MBA from the Ivey Business School at the University of Western Ontario.
 

Katie Shempp is the Director of Consumer Engagement for the Carbonated Soft Drink Portfolio at Keurig Dr Pepper, headquartered in Frisco, TX. She graduated from Miami University in Oxford, OH with a BS degree in Marketing. After graduation she held various roles within sales, category management, shopper marketing and most recently, consumer engagement. Katie, an Ohio native, now resides in Frisco, TX with her husband Peter and two sons, James (12) and Everett (10), where she loves being a soccer and lacrosse mom.
 

A leader in the Loyalty+CRM practice at Material+, Sean Eidson helps clients create industry-changing programs by engineering consumer behavior.  A strategist at heart, he ranges into topics of technology, data, financial planning and loves to optimize customer journeys when he’s not designing points schemes. 
 
He has worked with dozens of enterprise-level clients such as Pizza Hut, WinnDixie, 7-Eleven, Whataburger, Dr Pepper, Gamestop, Bridgestone, AT+T, Synchrony Financial, and Barnes+Noble.
 
Sean lives in Austin with wife and two sons where he’s president of the HS golf team booster club and lead chef for the scout troop.
 

Amy Ochoa is the SVP, Head of Strategy at Ansira and has over 25 years of experience leveraging data, analytics, technology, and creativity to provide strategic recommendations that increase customers’ overall value. In her role at Ansira, she leads the integrated loyalty strategy practice, delivering business growth and increasing profitability for her clients. Her clients include companies like Chick-fil-A, Purina, and Northern Tool+ Equipment. Prior to her time at Ansira, Amy led loyalty program design and customer engagement programs for Famous Footwear and Build-A-Bear Workshop.
 

Kristin Cardona is a Sr. Director of Strategy at Ansira who has spent her career developing and executing successful customer experience and marketing strategies. As a skilled leader with over 25 years of experience, Kristin enjoys supporting companies with customer acquisitions, consumer growth, and user satisfaction. She brings to her strong proficiency in loyalty with an emphasis on program design, performance optimization, and project implementation. Prior to joining Ansira, Kristin worked at Hilton and Marriott where her innovative thinking helped drive market share and solidify their loyalty program achievements.
 

Amanda Jamerson is recognized as a Woman to Watch & Role Model for Inclusion Hospitality by the Travel & Leisure Index and has over a decade of hospitality experience. With a multifaceted 14+ year career based in customer experience, marketing and eCommerce, she has remained committed to blending customer needs with marketing and technology to drive the business forward. She is a passionate leader focused on mentoring, developing and inspiring people in their careers and she pushes boundaries to create a diverse and equitable work environment.
 
Currently a Sr. Director of Hilton Honors, known as an award-winning guest loyalty program for Hilton’s portfolio of brands, comprising of more than 7,100 properties and over 150 million members. Amanda is responsible for developing a comprehensive multi-year program strategy that expands Hilton Honors across core loyalty segments and key enterprise growth areas. Leveraging customer-driven research and data, she oversees the evolution of member benefits and unlocks brand positioning to future-proof and propel Hilton Honors forward. Amanda is a graduate of Grand Valley State University with a bachelor’s degree in advertising and minor in hospitality and tourism management. 
 
When not working she is a full-time wife, mother, and travel enthusiast. Amanda lives every day by the Jane Goodall quote “What you do makes a difference, and you have to decide the difference you want to make.”

Denise understands the power of human insights in driving smart strategy and business growth. With over 20 years of experience in consumer loyalty, brand and creative strategy, consumer insights, human-centered design, and business strategy, Denise leads Phaedon’s strategy, experience, and research team. As part of our company’s thought leadership, she spearheaded a substantial multi-method research initiative that led the industry and has been embraced for uncovering insights about the drivers that are core to all human connections—Humanizing Loyalty: A road map to establishing genuine emotional loyalty at scale. In 2023, her team led and published research entitled Sparking Consumer Participation Through Shared Values and Beliefs. Denise’s clients across a variety of industries (travel, hospitality, retail, restaurant, health, wellness, and more) benefit from her strategic guidance, research leadership, and continuous pulse on emerging trends and human insights.
 
Prior to Phaedon (previously known as ICF Next), Denise ran her own strategy consulting practice, was the director of strategy and branding at Optum, and spent more than a decade in marketing and brand planning roles within the loyalty space. She is passionate about uncovering personal stories and insights from consumers, employees and business leaders that enable organizations to connect on an emotional level with those they serve. Denise brings clarity and focus to drive meaningful business growth.
 

John is the Vice President of Loyalty, Personalization, and Analytics at Rite Aid. Prior to Rite Aid, John launched a digital-only loyalty program at Hannaford Supermarkets (part of Ahold Delhaize).  Additionally, he has more than 25 years of experience in marketing, with much of that in retail. His experience includes data-driven marketing roles from a variety of perspectives, including Vice President of CRM at Symphony EYC (including clients Ahold USA and Rite Aid) and Manager of Customer Loyalty Marketing at Shaw's Supermarkets.

Karen Szarvas serves as Sr. Director of CRM & Loyalty at The Vitamin Shoppe®, an omni-channel specialty retailer and wellness lifestyle company. In her role, Karen provides expertise and leadership to design marketing strategies to increase acquisition, customer engagement and retention. Karen has 20+ years of global marketing, CRM and Loyalty experience and is a dynamic, innovative, thought leader. Prior to joining The Vitamin Shoppe, she worked at Wyndham Worldwide where she managed the Wyndham Rewards Loyalty program, email, and direct marketing efforts and consulted at KMS Marketing Solutions specializing in loyalty, branding, and customer experiences.

Nicole Hulstein currently holds the role of Loyalty Marketing Manager for Food Lion, a grocery retailer that operates 1,108 grocery retail locations over 10 states. As Loyalty Marketing Manager, Nicole is responsible for ensuring that the strategy of Food Lion's Loyalty Program achieves the key performance indicators of a strong loyalty program while achieving the financial obligations for the organization. She serves as the key CRM owner of the email and push channels.

Nicole has worked in grocery retail for 19+ years in many capacities including procurement, financial analysis, merchandising, category management and her current passion - loyalty marketing! In the years of service, Nicole has led teams through innovative dynamic supply chain changes, system migrations, process changes and category management of a multi-million dollar business. She brings creativity and a curious mindset to the loyalty area of the business - traits that were paramount to the creation of a 3 year strategy plan to inform the future of Loyalty for Food Lion.

Nicole has a bachelor of science degree with a marketing concentration from Pfeiffer University. She has enjoyed many post graduate training and development opportunities including: Cornell University Food Management Program, Scotwork North America Advanced Negotiation Skills and Emerging Leaders Program at the University of Arizona.

Nicole brings creative high energy and optimism to address business opportunities and align teams on a go-forward process to achieve objectives. She has a keen understanding of the supply chain side of the organization and our customer which she brings into creating meaningful marketing materials which communicate the right message while driving strong financial performance.

Nicole has received several professional recognitions including "Produce Business Top 40 Under 40" (2020), Emerging Leader (2021) and Mentor in the Making (2022).

She resides in Kannapolis, NC with her husband (Kevin), children - Noah (13), Quinn (8).

Nicole has over 20 years of experience in QSR and Casual Dining. She joined Domino's in 2012 and took on progressive levels of responsibility, with experience leading teams in multiple areas of marketing. From running the in-house digital media buying team, to leading a/b testing and UX improvement across all eCommerce ordering platforms, to consulting with International markets on their digital strategies - Nicole has full funnel digital customer journey experience. In her current role, Nicole oversees digital customer retention activities, including owned media channels, targeted marketing and personalization efforts, and ownership of the loyalty program which recently evolved into the new Domino's Rewards.
 
Prior to Domino’s, Nicole worked in field marketing for Apple American Group and as a corporate trainer for Applebee’s International Inc. Nicole earned a bachelor’s degree in marketing from Western Michigan University and an MBA from University College, Dublin in Ireland. She currently resides in Michigan.

Per is the Loyalty Lead at Stop&Shop. Here he has transformed the impact and role of Loyalty through a customer centric approach. He built Catalina Marketing from the ground up in Germany and has extensive experience with in the Retail/CPG space. He has held high level roles across the spectrum covering business strategy, finance, operations, advanced analytics, consumer insights and new technologies to drive sales.
 
He is married and has three children. When the opportunity presents itself, he won’t shy away from bigger challenges: He climbed to the point on earth closest to the sun (Mount Chimborazo in Ecuador) and on weekends you may find him on his race bike doing rides between 100km to 300km.

Matt has been at Aeroplan for over 16 years, joining shortly after Aeroplan was spun-off from Air Canada. He was a member of the team who transitioned back to Air Canada in 2019, and part of the program relaunch team in 2020.
 
He is currently responsible for the commercial operations of the Aeroplan program, including program design, the Aeroplan Elite program, air partnerships, everyday partnerships and currency management.
 
Prior to Aeroplan’s return to Air Canada, Matt held various roles overseeing the Aeroplan partnerships and partner marketing teams.
 

Mike McDowell is the Vice President of Loyalty Programs and Partnerships at Parkland.  In his role, Mike is responsible for the customer loyalty strategy and driving organic growth of the business with the Journie Rewards program in the Canadian, International and US markets.  Previous to joining Parkland Mike was SVP, Client Development & Partnerships at Bond Brand Loyalty where he led clients in driving positive outcomes through large international loyalty and CX programs.  Mike was instrumental in setting up the Journie Rewards program in the Canadian market for Parkland as part of Bond.  Prior to Bond, Mike spent 11 years in progressively senior sales and marketing roles at Blackberry.
 

Barbara Hagen is the Vice President of Sales and Marketing of ThriftBooks, the world’s largest online independent seller of used and new books. Hagen has more than 20 years of experience as a senior marketing executive with an exceptional track record of success at Fortune 100 companies spanning Retail, CPG, and Tech and proven expertise in many areas including global strategy; loyalty and retention; eCommerce, inclusive of digital and performance marketing; omnichannel marketing; media, social, and multi-channel communications. Her previous roles include executive marketing leadership positions at Target, Microsoft, Best Buy and Johnson & Johnson.

As a data-driven marketer she leverages her experience to drive profitable sales growth, establish deep customer loyalty, and bring to market innovative strategies for ThriftBooks. Her extensive background has enabled her to successfully deliver continued top-line and bottom-line growth for ThriftBooks while strengthening the brand’s overall market position within the industry.

Hagen received her undergraduate degree in Marketing and Advertising from Syracuse University, an MBA in International Marketing from NYU’s Stern School of Business, and a Master of Science in Business Analytics also from NYU’s Stern School of Business.  She lives in the Seattle area with her husband, three kids, and two much-loved cats.

Emily Mikus serves as Senior Director, Loyalty Strategy at Ahold Delhaize USA (ADUSA) where she is focused on enabling the execution of digital, personalized loyalty experiences across five omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Emily is passionate about data-driven, customer-centric innovation to evolve the retail loyalty experience. Over her nearly 20-year retail career, she has managed a diverse portfolio of functions including research and analytics, omnichannel marketing and loyalty strategy.

In her current position, Emily leads a team dedicated to advancing both brand-specific loyalty strategies and fostering cross-brand innovation that leverages ADUSA’s size and scale in the marketplace. Her team serves as a collaborative partner enabling and progressing digital personalized loyalty, always learning and leveraging insight to refine local loyalty strategies and digital personalization.

Previously, Emily held several key leadership roles with The GIANT Company, including positions in brand marketing, consumer research and insights, strategic planning and business development, and shopper and loyalty marketing. Her strategic leadership and comprehensive data-driven focus across multiple business disciplines results in a deep understanding of consumer behavior, brand dynamics and competitive landscapes. Her analytical drive to continually uncover new opportunities and love for data and customer innovation fuels her passion for loyalty marketing.

Emily holds a Bachelor of Science degree in Business Administration from Millersville University. Outside of work, she is a proud mom of two active boys and spends much of her free time at various soccer fields around Central Pennsylvania. 

Joe has spent the last 30 years dedicated to transforming the customer experience. He focuses on delivering this experience through exploration, fact-finding and the use of  technology to improve relationships and keep promises…with the ultimate goal of  happier, more loyal & engaged customers.

With Frontier, he leads multiple work streams responsible for growing the customer base and revenue, driving profitability higher, implementing cutting edge tools and technology and building Frontier and its culture into a competitive advantage that serves millions of streamers, gamers and communicators across the U.S.

Joe was formerly with Verizon’s Strategic Evolution team, responsible for helping implement $500M in process improvement ideas across the organization by converting those ideas into realistic and executable plans. Of the many tools, he primarily focuses on the customer journey to lead the viability of any program implementation. Remember Prepaid Phone Cards? Back in the day, Joe managed a $300M Retail, Wholesale & Promotional Card program, helping people connect worldwide.

He is certified in Customer Relationship Management Software through PegaSystems, Program & Project Management, as well as Agile Leadership & Six Sigma. Joe enjoys a wide variety of athletic pursuits, AFTER management of his ongoing ‘honey-do’ list.

In his current role at Frontier Communications, Walter is charged with developing the strategic intent and business strategy for Frontier’s Consumer Organization. In addition to leading the Portfolio Management Office (PMO) and the Voice of the Customer team, he also leads the Customer Relationship Management (CRM) team, charged with driving customer loyalty and expanding Customer Lifetime Value.

Prior to joining Frontier Communications, Walter led the Integrated Marketing and PMO  for Audible, an Amazon company, where he also served as Chief of Staff for the Chief Marketing Officer. Prior to joining Amazon, he played a significant role as the Chief Operating Officer for Verizon’s in-house CX and Design Team which he helped build via acquisition and organic growth. Walter was integral in growing the team to over 250 designers located in NYC, New Jersey, Arkansas and India. Walter also played a key role in the formation of Verizon Enterprise Solutions where he was the Director of Business Operations and was responsible for organizational alignment, marketing effectiveness, resource planning, knowledge and preparedness of the Marketing organization.

Walter received his MBA from Centenary University in Parsippany New Jersey and has a minor in economics from Rutgers University in Newark New Jersey.  He is a member of Prospanica (FKA, National Society of Hispanic MBA), where he served on the board as the Executive Vice President and currently serves on the Board of Directors for HISPA (Hispanics Inspiring Student Performance and Achievement) where he chairs the strategy committee.

Amy Barnett is a customer-obsessed marketing leader with decades of CRM and Loyalty experience developing and managing many of the largest marketing databases and award-winning loyalty programs.

Working in a variety of agency and client-side positions she’s led CRM Strategy, Loyalty, Analytics and Insights with the pleasure of partnering with best-in-class brands across various verticals including: American Eagle Outfitters, Build-A-Bear Workshop, The Container Store, Comcast Communications, Express, GameStop, Famous Footwear, Hard Rock International, Hertz, Jiffy Lube, Michaels, Procter & Gamble, R.J. Reynolds, T.J.Maxx, StubHub, Victoria’s Secret, and Unilever.

In her current role as Vice President, Digital, Loyalty & CRM at Cracker Barrel Old Country Store, Amy’s strategic vision propelled Cracker Barrel’s digital transformation while maintaining its cherished traditions and delivering on Cracker Barrel’s brand promise of Pleasing People and caring for guests like family. Whether it’s enjoying a hearty meal, exploring the retail store, or participating in the recently launched rewards program, Cracker Barrel remains a beloved destination for guests across the country.

Amy holds a B.S. in Marketing from Clarkson University and an MBA from the University of Texas, Dallas. She’s called northern New York, Connecticut, Texas, California and for the past 15 years, St. Louis home.