Agenda

   

      

Amy Nicholson is the Director of Product Marketing for Mobility & Convenience Americas focusing on product and digital marketing efforts for bp, ampm, Thorntons and Travel Centers of America.

Amy is passionate about being a people-first leader. ‘Serving the guest or someone who does’ is the way Amy’s team works, as at the end of the day we’re here because of those working in our stores or for our guests coming into our stores.

Amy began her career at bp in 2021 working on loyalty for the Thorntons brand, then soon took over all aspects of Marketing for Thorntons and ampm. In January of 2025, Amy took on a new role leading Product Marketing for all brands. For 15 years prior Amy worked for Papa John’s International, holding roles in both Field Marketing and Digital Marketing.

Amy received a Bachelor of Arts degree in Public Relations from Mississippi State University. Outside of work, Amy’s favorite past times include spending time with her family, helping lead her daughters Girl Scouts troop, reading and occasionally watching bad reality TV.

Brett has worked in the loyalty space for the past seven years as part of The Vitamin Shoppe’s loyalty team. As the senior manager of loyalty, Brett oversees TVS’s loyalty program, Healthy Awards. In the last few years, Brett and the team have worked hard to expand what Healthy Awards can offer its members, branching into non-transactional earning and gamification. Brett’s excited to represent Healthy Awards as a finalist in this category and can’t wait to see what the other nominees have brought to the table!
 

Aly Blawat is an accomplished CX leader with over 15 years of experience in developing and executing customer-centric strategies that drive business growth. As the Senior Director of Customer Strategy at Blain's Farm & Fleet, she has successfully led various initiatives to enhance customer engagement, loyalty, and personalization. Aly oversees customer research, insights, analytics, loyalty, personalization strategy, and customer growth initiatives at Blain's. She has held positions in Marketing, Loyalty, Ecommerce and Customer Experience with Kohl's and Harley Davidson Motor Company prior to Blain's. 
 

Molly Fish is a loyalty and CRM expert with over a decade of experience building meaningful, data-driven customer relationships for prominent media and consumer brands. As the Sr. Manager of CRM, Loyalty & SEO at QDOBA, she leads the strategy behind the brand’s guest engagement efforts—designing lifecycle programs that drive retention, boost frequency, and increase customer lifetime value. Before joining QDOBA, Molly spent nearly eight years at The Walt Disney Company, where she led CRM and digital content initiatives for ABC7 Los Angeles and ABC Entertainment. Her work focused on creating personalized, multi-channel experiences across email, push, in-app, and social to deepen audience engagement and loyalty. Molly brings a unique blend of creative storytelling, technical expertise, and data fluency to her approach. She’s passionate about building customer-first programs that not only drive business results but also foster lasting emotional connections with brands.

SuAnn Carriero is a Senior Digital Director in BofA Rewards.  In this role SuAnn is responsible for the Rewards Program Strategy, Overall Performance, Business Analysis, Associate Readiness and Client Satisfaction. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards.   SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014. 

Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.

SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting.  She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration. 

SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking.  She is also active in her community across various school and non-profit organizations. She participates in her children’s school’s woman career days by sharing skills and experiences with young ladies. Recently SuAnn has been fostering puppies for the local Animal shelter.

Lucho Romero is a Manager within the Loyalty and Customer Engagement team at Hilton. With a strong background in loyalty technology and strategic planning, Lucho has been instrumental in driving innovation and enhancing the Hilton Honors program. Utilizing Phaedon's Tally platform, Lucho has streamlined operational efficiencies and partnered cross-functionally within Hilton to drive loyalty performance and execution. Having been with Hilton for 17 years, Lucho fosters a culture of continuous improvement and excellence within the team, ensuring that Hilton Honors members receive exceptional experiences. His dedication to technology strategy and passion for delivering outstanding results make him a valuable asset to the organization. Lucho's innovative mindset and commitment to excellence continue to drive the success of Hilton Honors.
 

Kelly Edwards is the Senior Manager of Loyalty Program Strategy at Bath & Body Works, where she leads the strategic direction for a loyalty program with over 38 million active members, driving over 80% of company sales. She oversees the long-term roadmap and manages the full membership experience—including seasonal offers, events, and exclusive access to brand partnerships & experiences —while partnering with IT, Digital, and Product teams to deliver new capabilities across POS and e-commerce. Kelly’s team has achieved double-digit growth in the program since national launch in 2021 and delivered key initiatives such as a loyalty engine re-platform and the launch of member-exclusive in-app shopping. Prior to Bath & Body Works, Kelly led North American loyalty programs at Designer Brands and held consulting roles focused on customer engagement and experience design strategy.

Monica Stevenson is a collaborative, results-driven marketing leader with deep expertise in partnerships, loyalty strategy, customer engagement, and product development.  In her role as Strategic Partnership Manager at Petro-Canada, she has been instrumental in supporting the evolution of the Petro-Points loyalty program and manages our newest strategic relationship with Canadian Tire Corporation. Outside of work, Monica enjoys spending time with her family and travelling around the world whenever she can.

Emma is on the Digital Innovation & Partnerships team at Burger King. Her work utilizes data-driven insights and cross-functional collaboration to support high-impact strategic partnerships and digital growth initiatives that align with Burger King’s brand vision and broader digital transformation strategy.

Andrea Navarro is a CRM and loyalty strategist driving customer engagement at Burger King through data-powered personalization and innovative lifecycle campaigns. Her work has helped evolve Burger King's approach to retention and loyalty, transforming behavioral insights into meaningful experiences that fuel growth for Royal Perks and deepen digital guest relationships.

She has played a key role in optimizing campaign performance and leading successful initiatives like Perks Weeks — designed to surprise and delight members while accelerating program engagement and driving incremental traffic and sales for the digital business. From segmentation to journey orchestration, Andrea continues to shape Burger King's loyalty and lifecycle marketing strategy into a smarter, more personalized, and results-driven engine.
 

Jay joined Church’s Texas Chicken in June 2022 as Senior Director of Digital & Loyalty, where he has played a pivotal role in shaping and managing the brand’s inaugural loyalty program, Church's Real Rewards(TM). Under his leadership, the program has experienced tremendous growth, achieving nearly a million members in less than a year. Additionally, Jay has been at the forefront of the brand’s digital transformation, driving significant advancements in digital e-commerce and customer engagement.

Before Church’s, Jay served as the Director of Loyalty at GoTo Foods (formerly FOCUS Brands), where he led the integration, enablement, and support of the company’s loyalty platform across multiple brands, including McAlister’s Deli, Schlotzsky’s, Moe’s Southwest Grill, Auntie Anne’s, Cinnabon, Jamba, and Carvel. Earlier in his career, Jay developed omnichannel marketing strategies, provided consultative analysis and optimization for CRM programs across a wide roster of clients, including Chick-fil-A, Equifax, Aflac, Footsmart, UPS, Phillips 66, Zagat, SeaWorld, Southern Company, NAPA Auto Parts, and Mizuno.

As the Director of Loyalty Marketing at SIGA, Crystal Thibodeau leads the strategic vision for SIGA’s loyalty club, overseeing loyalty initiatives that drive guest engagement and player development across seven casino properties in Saskatchewan. With over a decade of experience on SIGA’s marketing team, Crystal has played a leading role in evolving the loyalty club into a data-driven program that enhances the member’s casino experience.

Outside of the casino industry, Crystal spends time with her husband, two young boys and extended family. You can find her with a good book, starting a new crafting hobby or traveling up to northern Saskatchewan lakes over the weekends.

Steering the course of operations alongside CEO Justin Howe, Heath Nielsen serves as the President of HTeaO, a position that epitomizes his dedication to orchestrating daily operations and nurturing relationships with HTeaO’s esteemed franchise owners.

With a career spanning over 25 dynamic years, Heath has led teams within renowned organizations such as Black Rifle, Starbucks, Sony, Vail Resorts, Gap, and the US Army. Throughout his journey, Heath has been driven by an unwavering commitment to excellence, a deep understanding of market dynamics, and a fervent passion for fostering growth and innovation.

Nicole is an accomplished business line owner with a passion for driving growth for organizations through data and designing consumer-first experiences.

Starting her career at State Farm, Nicole aided in the creation of an innovation area at State Farm and helped build processes to progress concepts through the innovation pipeline and deliver innovation at scale. Nicole continued her passion for consumer-led innovation joining Under Armour and leading Global Consumer Insights for several product categories, collaboratively influencing each category’s growth strategy and plan.

Most recently, Nicole was the head of Ulta Beauty Rewards, a best-in-class loyalty program with 44M+ active members that consistently achieved strong year over year growth under her leadership. Nicole also led personalization at Ulta Beauty, delivering against incremental sales goals from data-led and consumer-first experiences.

Currently, Nicole is the Senior Director of Loyalty at Lowe’s, leading two distinct loyalty programs for homeowners and professionals, as well as member experiences, events, and kid’s workshops. She leads a team of marketing strategists, customer experience experts, and operational specialists to deliver member performance, execute program operations, build a personalized loyalty experience, and develop the long-term loyalty strategy and roadmap.

Outside of work, Nicole and her husband stay busy chasing around their two young kids and two dogs.  In addition to family time, Nicole enjoys staying active through group fitness classes and discovered a hidden talent for cooking that has become a newfound passion.   

Erik Kapila is the Loyalty Program Director at Marcus Theatres, the fourth largest theatre circuit in the U.S. with operations in 17 states. Erik led the launch of Marcus Movie Club in November 2024, a paid subscription extension to their Magical Movie Rewards loyalty program. He also leads all email marketing, member research & analytics, and insights-to-action development. In 2021, Erik partnered with Brierley+Partners on a successful launch of Fleet Rewards at Fleet Farm, a Midwest farm, pet and outdoors retailer. Prior to this, Erik spent 20 years at Kimberly-Clark in various retail advisory, analytics and insights leadership roles.  
 
Erik resides in Wisconsin with family and spends his spare time playing tennis, pickleball and watching his kids play in volleyball tournaments on the weekends.  
 

 

Brett has worked in the loyalty space for the past seven years as part of The Vitamin Shoppe’s loyalty team. As the senior manager of loyalty, Brett oversees TVS’s loyalty program, Healthy Awards. In the last few years, Brett and the team have worked hard to expand what Healthy Awards can offer its members, branching into non-transactional earning and gamification. Brett’s excited to represent Healthy Awards as a finalist in this category and can’t wait to see what the other nominees have brought to the table!
 

Karen Szarvas serves as Senior Director of CRM and Loyalty at The Vitamin Shoppe®, an omni-channel specialty retailer. Karen has 25 years of global marketing expertise, specializing in customer acquisition, engagement, and retention. She leads the award-winning Healthy Awards loyalty program and CRM initiatives including lifecycle marketing, multi-channel communications and gamified experiences.

Prior to joining The Vitamin Shoppe, she spent seven years as a consultant and 12 years at Wyndham Worldwide, designing loyalty programs, email strategies and branding initiatives that elevated customer growth and engagement.

Karim Chaanine is a growth-hacking business strategist and the Chief Marketing Officer for Papa Johns in the United Arab Emirates, Saudi Arabia, and Jordan. With over 15 years of experience in sales and marketing, Karim has consistently delivered exceptional results across various industries. His uncompromising approach to business transformation and a rich history in client-side sales and marketing at leading companies like Procter & Gamble and Nestlé distinguish him as a leader in the field.

Karim has also founded a successful media and marketing consultancy and a food and beverage brand in Malaysia. His innovative strategies and ability to disrupt traditional norms have earned him three Effie Awards and recognition for pioneering an efficient, digital-only communication ecosystem within his organizations.
 
At Nestlé, Karim achieved the position of the youngest associate executive manager, leading the company’s largest division with an annual turnover exceeding USD 0.5 billion. In January 2023, he joined PJP Investments as Chief Marketing Officer, bringing his strategic vision and expertise to further propel the growth of Papa Johns in his regions.

Jessica Starnes is the Director of Loyalty at Weigel’s, where she leads one of the most successful convenience retail rewards programs in the country. With a sharp focus on customer engagement, data-driven strategy, and seamless digital experiences, Jessica has been instrumental in transforming loyalty from a transactional tool into a cornerstone of Weigel’s growth. Her impact hasn’t gone unnoticed—Jessica is a two-time Top Women in Convenience (TWIC) honoree, having earned both the Rising Star and Senior Level Leader awards. Most recently, she was named the 2025 Category Manager of the Year for Loyalty, a reflection of her ability to blend innovation with measurable business results. Under her leadership, Weigel’s has achieved record-breaking loyalty penetration and built high-impact programs like “100 Days of Summer” and exclusive NIL partnerships that emotionally connect with customers. From acquisition to retention, Jessica’s strategy is rooted in making every interaction meaningful—translating into stronger brand loyalty and increased customer frequency. Jessica’s cross-functional approach ensures loyalty touches every part of the business—from merchandising to marketing to operations. A trusted voice in the industry, she continues to set the standard for customer-first innovation while building scalable platforms that drive long-term growth. She is a Certified Loyalty Marketing Professional, holds a NACS Category Management Certification, and a Bachelor's degree from the University of Tennessee.
 

Manager of Digital Promotions & Apptivities at Burger King. Leads the development of interactive digital campaigns, including gamified experiences and limited-time offers that drive engagement, frequency, and excitement for the Royal Perks loyalty program. 

Andrea Navarro is a CRM and loyalty strategist driving customer engagement at Burger King through data-powered personalization and innovative lifecycle campaigns. Her work has helped evolve Burger King's approach to retention and loyalty, transforming behavioral insights into meaningful experiences that fuel growth for Royal Perks and deepen digital guest relationships.

She has played a key role in optimizing campaign performance and leading successful initiatives like Perks Weeks — designed to surprise and delight members while accelerating program engagement and driving incremental traffic and sales for the digital business. From segmentation to journey orchestration, Andrea continues to shape Burger King's loyalty and lifecycle marketing strategy into a smarter, more personalized, and results-driven engine.

Kelly Edwards is the Senior Manager of Loyalty Program Strategy at Bath & Body Works, where she leads the strategic direction for a loyalty program with over 38 million active members, driving over 80% of company sales. She oversees the long-term roadmap and manages the full membership experience—including seasonal offers, events, and exclusive access to brand partnerships & experiences —while partnering with IT, Digital, and Product teams to deliver new capabilities across POS and e-commerce. Kelly’s team has achieved double-digit growth in the program since national launch in 2021 and delivered key initiatives such as a loyalty engine re-platform and the launch of member-exclusive in-app shopping. Prior to Bath & Body Works, Kelly led North American loyalty programs at Designer Brands and held consulting roles focused on customer engagement and experience design strategy.

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motley Fool. 

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Jay joined Church’s Texas Chicken in June 2022 as Senior Director of Digital & Loyalty, where he has played a pivotal role in shaping and managing the brand’s inaugural loyalty program, Church's Real Rewards(TM). Under his leadership, the program has experienced tremendous growth, achieving nearly a million members in less than a year. Additionally, Jay has been at the forefront of the brand’s digital transformation, driving significant advancements in digital e-commerce and customer engagement.

Before Church’s, Jay served as the Director of Loyalty at GoTo Foods (formerly FOCUS Brands), where he led the integration, enablement, and support of the company’s loyalty platform across multiple brands, including McAlister’s Deli, Schlotzsky’s, Moe’s Southwest Grill, Auntie Anne’s, Cinnabon, Jamba, and Carvel. Earlier in his career, Jay developed omnichannel marketing strategies, provided consultative analysis and optimization for CRM programs across a wide roster of clients, including Chick-fil-A, Equifax, Aflac, Footsmart, UPS, Phillips 66, Zagat, SeaWorld, Southern Company, NAPA Auto Parts, and Mizuno.

Donald Baal brings over 20 years of motorsports experience to NASCAR where he currently manages NASCAR’s loyalty program – NASCAR Fan Rewards. Prior to leading Fan Rewards, Donald oversaw the NASCAR Data Strategy team, established in 2020 as part of the newly integrated NASCAR, to create a dedicated unit that focused on the strategic development of consumer data. In previous roles, Donald has lead digital marketing and managed the front-end of NASCAR’s digital platforms including NASCAR.com and the NASCAR Mobile app.    Prior to joining NASCAR, Donald spent 10 years at International Speedway Corporation working in ticket sales, travel, and email marketing.
 
Donald lives near Daytona Beach, FL with his three children.  They spend most of their time playing sports, at the beach, and boating.   

Natalie Khalil is a Senior Manager of CRM within the Loyalty and Customer Engagement team at Hilton. With a strong background in marketing analytics, Natalie has an extensive history of leveraging big data and analytics to inform both customer and marketing strategies. At Hilton, her team leads the design of customer strategies within the Loyalty space and beyond, including offer strategy. Natalie also works to liaise between data architecture and business teams, ensuring that database design efficiently meets the needs of customer analytics teams throughout Hilton. She is passionate about the travel industry and is constantly working to ensure a customer-first mindset for Hilton and the Honors program.
 

Michael Fong is Head of Loyalty Analytics at RBC, where he leads the strategy behind one of Canada’s most data-rich personalization engines. At the intersection of AI, analytics, and member experience, Michael helps transform transactional data into tailored, meaningful interactions that drive engagement and loyalty. His work focuses on turning insights into action—enabling smarter personalization at scale for both members and merchant partners.

Nicole Hulstein currently holds the role of Loyalty Marketing Manager for Food Lion, a grocery retailer that operates 1,108 grocery retail locations over 10 states. As Loyalty Marketing Manager, Nicole is responsible for ensuring that the strategy of Food Lion's Loyalty Program achieves the key performance indicators of a strong loyalty program while achieving the financial obligations for the organization. She serves as the key CRM owner of the email and push channels.

Nicole has worked in grocery retail for 19+ years in many capacities including procurement, financial analysis, merchandising, category management and her current passion - loyalty marketing! In the years of service, Nicole has led teams through innovative dynamic supply chain changes, system migrations, process changes and category management of a multi-million dollar business. She brings creativity and a curious mindset to the loyalty area of the business - traits that were paramount to the creation of a 3 year strategy plan to inform the future of Loyalty for Food Lion.

Nicole has a bachelor of science degree with a marketing concentration from Pfeiffer University. She has enjoyed many post graduate training and development opportunities including: Cornell University Food Management Program, Scotwork North America Advanced Negotiation Skills and Emerging Leaders Program at the University of Arizona.

Nicole brings creative high energy and optimism to address business opportunities and align teams on a go-forward process to achieve objectives. She has a keen understanding of the supply chain side of the organization and our customer which she brings into creating meaningful marketing materials which communicate the right message while driving strong financial performance.

Nicole has received several professional recognitions including "Produce Business Top 40 Under 40" (2020), Emerging Leader (2021) and Mentor in the Making (2022).

She resides in Kannapolis, NC with her husband (Kevin), children - Noah and Quinn. 

Amber Gadsby is a dynamic digital marketing and innovation leader with a passion for transforming customer experiences and fueling business growth through bold, data-driven strategies. With deep expertise spanning CRM, loyalty, marketing automation, media, social, AI integration, and omni-channel product innovation, she has led groundbreaking digital initiatives for iconic brands including Domino’s, Popeyes Louisiana Kitchen, and now as Sr. Director of Digital Marketing & Ecommerce at QDOBA. Amber is known for her ability to connect technology with storytelling—creating seamless, high-impact experiences that deliver measurable results.

An award-winning marketer featured in Adweek and Advertising Age, Amber is equally passionate about building high-performing teams as she is about delivering innovative solutions. From scaling a start-up business at Domino’s from just 3 to over 100, to leading digital transformation in large-scale environments, she brings a "scrappy innovator" mindset and an unwavering commitment to continuous improvement. Amber thrives at the intersection of creativity, technology, and leadership—driving not just marketing performance, but empowering others to grow and lead with purpose.
 

    

  

Marty O'Toole is the VP of Client Success at Whisp, where he leads a team focused on helping clients drive results through personalized support, data-driven insights, and tailored solutions. With over 20 years of experience in sales and marketing, Marty ensures brands maximize the value of Whisp’s technology to improve engagement, streamline operations, and increase conversions.

Steve Doumar is the Founder and CEO of Whisp, a platform that enables brands to instantly connect with consumers through SMS, bypassing traditional forms and driving faster, more personal engagement. A seasoned entrepreneur with a track record in media, telecom, and technology, Steve built Whisp to simplify and accelerate how businesses interact with their audiences — turning interest into real-time conversations.

Nicole has over 20 years of experience in QSR and Casual Dining. She joined Domino's in 2012 and took on progressive levels of responsibility, with experience leading teams in multiple areas of marketing. From running the in-house digital media buying team, to leading a/b testing and UX improvement across all eCommerce ordering platforms, to consulting with International markets on their digital strategies - Nicole has full funnel digital customer journey experience. In her current role, Nicole oversees digital customer retention activities, including owned media channels, targeted marketing and personalization efforts, and ownership of the loyalty program which recently evolved into the new Domino's Rewards.

Prior to Domino’s, Nicole worked in field marketing for Apple American Group and as a corporate trainer for Applebee’s International Inc. Nicole earned a bachelor’s degree in marketing from Western Michigan University and an MBA from University College, Dublin in Ireland. She currently resides in Michigan.

Nate Wardwell is passionate about building great experiences with technology. He's helped revolutionize B2C publishers and marketplaces, including as the Director of Digital Product for Hemmings Motor News. Nate is currently leading go-to-market strategies at Hightouch, the #1 Composable CDP and AI Decisioning platform. Wherever Nate has worked, he has been a powerhouse with data, a strategic consensus builder, and a strong talent developer.

Nick Triantafellou is the Director of Marketing & Merchandising at Weigel’s, where he leads category management, marketing strategy, NIL campaigns, and retail media innovation. Under his leadership, Weigel’s has achieved industry-leading loyalty penetration, launched award-winning NIL partnerships, and rolled out a private label program that continues to exceed sales expectations.

Nick’s passion for community, innovation, and storytelling has helped transform Weigel’s into a powerhouse in convenience retail—blending tradition with bold, modern campaigns that drive real results. From leading successful beverage loyalty initiatives to overseeing multi-million dollar foodservice launches, Nick’s approach is both strategic and hands-on.

A frequent industry speaker and board member, Nick has earned multiple national accolades—including recognition for his category leadership and for innovation in private label development. His work has driven triple-digit year-over-year social engagement growth, viral campaigns reaching millions, and a company culture that’s as energizing as it is effective.

SuAnn Carriero is a Senior Digital Director in BofA Rewards.  In this role SuAnn is responsible for the Rewards Program Strategy, Overall Performance, Business Analysis, Associate Readiness and Client Satisfaction. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and  ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to her current role, SuAnn worked in Quantitative Analytics leading various teams including Segmentation, Investment, and Rewards.   SuAnn led the Preferred Rewards Quantitative Analytics team when the program first launched in 2014. 

Additionally, SuAnn managed teams and processes across a variety or areas within Bank of America, including Business Intelligence, External Reporting, Finance and was the CFO of America’s Investment Banking. Through the 30 years SuAnn has been with the Bank of America/Merrill her passion about associate development has been apparent. Over the past 5 years SuAnn has helped to create employee satisfaction teams to foster cross team collaborations and shared best practices.

SuAnn graduated from Rider University with a Bachelor’s Degree in Science, majoring in accounting.  She is also a certified public accountant and is currently attending Lehigh University for her Master’s in Business Administration. 

SuAnn resides in Scarborough, Maine loves to spend time outside hiking, skiing and biking.  She is also active in her community across various school and non-profit organizations. She participates in her children’s school’s woman career days by sharing skills and experiences with young ladies. Recently SuAnn has been fostering puppies for the local Animal shelter.

Jacob is a dynamic business leader and strategist specializing in media, technology, and telecommunications. At TELUS, he leads the teams responsible for content deals, consumer product strategy, and global partnerships. With a proven track record spanning corporate strategy, global deals and partnerships, and product commercialization, Jacob was the visionary for the newly refreshed and national TELUS Rewards loyalty program. Starting with a groundbreaking airline strategic alliance with WestJet, the refreshed TELUS Rewards program includes new partner perks and provides Canadians with more reasons and ways to join, maximizes engagement and value for members, and enhances customer retention.

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

Per Jensen is the Loyalty Lead at Stop&Shop. Here he has transformed the impact and role of Loyalty through a customer centric approach and manages a promotion budget of $50M. He built Catalina Marketing from the ground up in Germany and has extensive experience within the Retail/CPG space. He has held high level roles in a few startups covering business strategy, operations, advanced analytics, consumer insights and new technologies.
 
He received his MBA in Marketing and Finance from The Columbia Business School in NYC, and in addition he has a B.Sc. and M.Sc. in Engineering/Product Development from Denmark’s Technical University.
 
 

Brittany Miller is a results-driven marketing leader specializing in loyalty program strategy, customer retention, and growth marketing. As Director of Loyalty at Gabe’s Stores, Brittany led the successful relaunch of the company’s loyalty program, leveraging data-driven insights to enhance customer engagement and retention. By introducing a tiered rewards structure, personalized perks, and in-app gamification, they increased customer lifetime value and repeat visits. With expertise in CRM, digital marketing, and analytics, Brittany excels in transforming insights into impactful marketing strategies.
 

Michael’s experience spans Investment Banking, Private Equity, Corporate Strategy, and Marketing across companies such as JP Morgan, Cerberus Capital, Starwood Hotels & Resorts, Marriott International, and currently, Wyndham Hotels & Resorts.

At Wyndham, Michael is the Global Vice President of Loyalty, Guest Engagement, and Strategic Partnerships. In this role, he leads Wyndham’s global loyalty program, Wyndham Rewards, digital transformation, merchandising, strategic partnerships, promotional strategy, CRM, and guest analytics. Michael’s team enhances the value of Wyndham Rewards to both members and franchisees, leads multi-year MarTech planning, and works cross-functionally to optimize Media spend through digital and guest analytics.

With over 20 years of marketing experience in loyalty, brand strategy, and consumer insights, Denise leads Phaedon's strategy, experience, and research team. She has spearheaded industry-leading research initiatives, including "Humanizing Loyalty" and "Sparking Consumer Participation Through Shared Values and Beliefs." Her strategic guidance serves clients across travel, hospitality, retail, restaurant, health, and wellness industries.

Prior to Phaedon (previously known as ICF Next), Denise ran her own strategy consulting practice, served as director of strategy at Optum, and spent more than a decade in loyalty and brand planning roles at Carlson Marketing. She excels at uncovering insights and actionable strategies that enable organizations to build emotional loyalty with their audiences and drive business growth. 

Don Smith is the Global Consulting Officer at Capillary. Prior to the Brierley acquisition, Don led Brierley’s strategic program design practice, responsible for engineering solutions that balance compelling value propositions with enhanced member experiences and data-driven customer engagement. An avid theater aficionado, Don has a passion for presentation. That passion informs Don's marketing data analytics philosophy in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights. Don earned his Ph.D. in Political Science from Florida State University and spent 11 years teaching statistics and policy evaluation in academia. Prior to joining Brierley, Don was a research director for Dallas County, in charge of database modeling, data mining, and program reporting. He has authored several journal articles and a full-length book.

For over a decade, Donald Baal has been at the heart of NASCAR’s fan engagement efforts, ensuring that every interaction fuels deeper connections between the sport and its passionate audience. Since joining NASCAR in 2012, he has played a key role in shaping fan acquisition, engagement strategies, and database marketing, all with one goal—making NASCAR more rewarding for its loyal fans.

As Senior Director of Fan Loyalty, Donald has led the NASCAR Fan Rewards program since its design, execution and launch, building a unique fan experience that goes beyond the race track. From crafting personalized fan journeys to ensuring that every reward feels truly valuable, he has been instrumental in strengthening fan retention and enhancing the overall NASCAR experience.

With a deep understanding of data-driven marketing and customer engagement, Donald continues to evolve NASCAR Fan Rewards, ensuring it remains a best-in-class loyalty program that fuels excitement, strengthens community, and keeps fans coming back for more.

Lindsey Camell is the Head of Partnerships & Location-Based Experiences for North America at Hasbro, where she leads strategic initiatives across the company’s iconic portfolio of intellectual properties. In her role, Lindsey spearheads innovation in loyalty programs, leveraging Hasbro’s renowned IP to craft engaging consumer experiences that span multiple categories.

She creates partnerships across beloved content-based brands such as Peppa Pig, Transformers, and My Little Pony; globally recognized toy lines including Nerf, Play-Doh, Furby, and Mr. Potato Head; and an extensive array of gaming titles, such as Monopoly, Clue, Connect 4, and The Game of Life.

Before joining Hasbro, Lindsey spent over a decade working at various film studios across Theatrical Partnerships and Licensing.

Alyssa Callahan is Head of Marketing at bp and a Loyalty360 Advisory Board member. A seasoned, data-driven marketing leader with over 15 years of experience in loyalty, CRM, and digital marketing, Alyssa has previously held leadership positions at TravelCenters of America, L’Oréal, and Wyndham Hotels & Resorts. Alyssa’s expertise in loyalty program design, customer segmentation, and performance-driven brand marketing has consistently delivered measurable results, making her a trusted advisor in the marketing industry. Passionate about continuous learning and staying ahead of industry trends, Alyssa is dedicated to fostering a data-centric culture within organizations. Alyssa is also enthusiastic about supporting next generation of marketing experts, as an active mentor in several university programs.

Max Everett leads strategy and execution for Enterprise Mobility’s three flagship loyalty programs—National’s Emerald Club, Enterprise Plus, and Alamo Insiders—spanning North American and international markets. In this role he’s focused on enhancing customer value, deepening engagement, and driving meaningful business impact across the portfolio.  Prior to Enterprise Mobility, Max developed his career managing and transforming loyalty and customer engagement programs in both corporate and start-up environments across B2C and B2B2C settings at brands such as American Express, HSBC, Mastercard and Optum.  His has global experience having held positions in several international markets including Brazil, Mexico, Argentina, and Singapore, and speaks Spanish and Portuguese fluently.

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Brad is the Vice President of the Hilton Honors Program leading the team that sets the strategy and vision for building the best loyalty program experience across all industries for our over 210M+ members in every corner of the world. He currently served on the Board of Advisors of Loyalty 360 and been contributing to that group since 2024.

He has extensive experience in loyalty program design, CRM, global business strategy, financial and economic analysis, innovation methodologies, business case creation, product development, visualization analytics, project management, and communication strategy. He is very passionate for the hospitality and travel industry and is always seeking innovative approaches to marketing and the loyalty industry. 
He has served in a management role with responsibilities for guiding 65+ team members over the past 10+ years (current team is 40+ team members). He has also authored several papers, including the "The Craft of Incentive Prize Design: Lessons from the Public Sector," and "The Value of Crowdsourcing: A Public Sector Guide to Harnessing the Crowd."

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.