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Sarah VanDerHart is the Customer Loyalty Insights and Strategy Leader at ITA Group, bringing more than 14 years of experience across B2B marketing strategy, experiential marketing, and marketing operations. She translates data-driven insights into results-oriented strategies that align with market trends and build emotional connections between customers and brands. As a leader of award-winning marketing teams, Sarah is known for her ability to turn complex insights into clear, actionable direction that drives growth and loyalty. She holds a degree from Iowa State University and is based in West Des Moines, Iowa. Outside of work, you’ll find her hosting gatherings with friends, running around with her husband and two daughters, or cheering on the Iowa State Cyclones.
Loyalty Expo 2026 May 12-14, 2026 Orlando, FL
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