Speakers

Emily Feldman is Senior Director of Loyalty & Member Experience at PetSmart, where she leads strategy for the Treats Rewards program, one of the largest loyalty programs in retail, serving more than 80 million members. Under her leadership, the program has evolved into a seamless omnichannel loyalty experience offering value, personalized engagement and deeper connection between the brand and pet parents across North America.

Emily specializes in building customer-centric loyalty strategies that drive engagement, fuel sustainable growth and strengthen brand affinity. She has led the transformation of PetSmart’s loyalty program into a more personalized, insight-driven ecosystem, with a strong focus on connecting digital, in-store, and associate-led interactions.

Prior to PetSmart, Emily was an Engagement Manager at L.E.K. Consulting, where she advised leading retail and consumer brands on growth strategy and transformation. She holds an MBA from MIT Sloan School of Management and dual bachelor’s degrees in Economics and English from the University of Chicago. Outside of work, Emily is a pet parent to dogs, fish, and a crested gecko – fueling her passion for creating meaningful experiences for pet parents and their pets.

Brandi Reiser is a global marketing leader with more than a decade of experience building high-impact loyalty programs that turn customers into passionate brand advocates. She has driven growth and engagement across some of the world’s most recognized travel and grocery brands, including SPG, Marriott Bonvoy, and for U.  At Albertsons Companies, Brandi is responsible for transforming customer data into actionable insights across loyalty platforms and product—driving program evolution, elevating the customer experience, and deepening long-term engagement.

 

Sydney Boyd is a product leader focused on advancing the future of loyalty through AI-driven decisioning, personalization, and program optimization.

She is responsible for shaping and delivering next-generation capabilities within loyalty, with a focus on AI-powered offers, hyper-personalization, and intelligent program design. Sydney brings nearly six years of experience at Epsilon, where she has led the development of member engagement and enablement features, as well as strategic initiatives across gamification, influencer marketing, and emerging partner ecosystems. She draws on this experience to ensure that new innovations are grounded in real marketer needs and drive measurable business outcomes.

Outside of her role at Epsilon, Sydney is passionate about helping entertainers and creators better understand and activate their most loyal audiences. She applies data-driven strategies to uncover audience insights and power more meaningful fan engagement.

Sydney holds an MBA in Data Analytics and Strategy from Boston College.

Jay Hinman is the VP of Marketing at Vibes. He's a longtime marketing leader with extensive, cross-discipline management & team leadership experience in both start-up and large technology companies.

Bill Warshauer is the Chief Revenue Officer at Tillo, a global leader in digital gift card and branded currency technology. With over two decades of experience in the incentives and rewards industry, Bill is recognized as a transformational leader whose career is defined by innovation, measurable growth, and a passion for mentorship.

In 2025, Bill was honored with the Incentive Marketing Association’s (IMA) Lifetime Achievement Award, a prestigious recognition reserved for individuals who have profoundly shaped the industry through vision, leadership, and lasting impact.

Bill began his professional journey in 2003 with Parago, Inc., where he quickly distinguished himself as a top-performing sales producer before advancing to Vice President of Sales. Following Parago’s acquisition by Blackhawk Network in 2014, Bill played a pivotal role in leading the North American Incentives division through a period of record-breaking growth. Among his most celebrated achievements was the launch of Payments for Good, an award-winning initiative that opened a new industry vertical and generated over $3 billion in reward issuance.

Today at Tillo, Bill leads the company’s commercial strategy for the Americas, driving rapid expansion and record-setting performance. Within his first five months, Tillo achieved 120% year-over-year growth under his leadership—an outcome fueled by his commitment to connecting businesses with rewards that inspire loyalty and deliver measurable ROI. Bill also established Tillo’s Advisory Board, bringing together global industry leaders to foster collaboration, innovation, and the continued evolution of the incentives ecosystem.

Throughout his career, Bill has partnered with Fortune 500 companies across industries including telecom, healthcare, government, and technology—designing recognition and reward programs that enhance engagement and drive tangible business outcomes. His leadership philosophy, grounded in purpose, recognition, and continuous improvement, has made him a respected mentor and coach to emerging leaders in sales and incentive strategy.

As Tillo continues to redefine how the world connects through digital rewards, Bill remains at the forefront of this transformation—championing a mission to make branded currency more accessible, engaging, and effective for organizations worldwide.

Bill currently resides in Dallas, TX with his wife and three daughters. Outside of work, he enjoys playing golf, running, skiing, and rooting for the Mets.

Kiran leads Retail Marketing at Hightouch, where she focuses on how retailers can move beyond fragmented tools to actually control their customer data, decisions, and campaigns — using AI to drive everything from real-time personalization to paid media performance and campaign creation.
Previously, she led product and lifecycle marketing at Better Mortgage, where she saw firsthand how fragmented data and slow execution hold marketing teams back.

As Director of Customer Success, Eir leads the transformation of the Kobie’s Customer Care organization into a modern, digitally enabled loyalty engine. She is the architect of the KCC’s digital vision, overseeing Customer Success, QA/Training, and AI enablement. Her hallmark achievement is the Loyalty Coach, one of the first fully governed AI copilots in a loyalty contact center, deployed across nine programs in just 30 days with enterprise-grade controls for auditability and safety. 

Known for blending disciplined innovation with empathy, Eir empowers agents with tools that build confidence and precision while delivering clients transparent, measurable performance, setting a high bar for human-centered digital transformation.

Yosef Peterseil is Co-Founder and COO of Blings, with more than 15 years of experience leading go-to-market efforts across marketing, consulting, and sales. A second-time founder, investor, and Wharton MBA, he brings a practical view on scaling new technology and turning it into real business impact.

His work has focused heavily on loyalty and customer experience, helping brands create more relevant and measurable customer journeys through personalized, interactive video. He has worked with brands including McDonald’s, Macy’s, and Live Nation on initiatives tied to engagement, retention, and lifecycle marketing.

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.