Speakers

Aanchal Agarwal is a hospitality and loyalty strategist with over eight years of experience designing, evolving, and scaling customer loyalty programs in the hotel industry. Her work spans loyalty program strategy, elite benefit design, member engagement, and co-brand credit card partnerships. Known for blending customer insights with commercial rigor, Aanchal has led complex, cross-functional initiatives that strengthen loyalty, elevate the guest experience, and drive long-term value for both members and partners. Prior to her current role, she held loyalty strategy positions at Choice Hotels, where she focused on program growth, elite benefits, and member experience improvements. Aanchal is passionate about building loyalty ecosystems that are relevant, flexible, and grounded in real customer behavior.

Tosan Joe is a Partnerships Manager at Petro-Canada, where she stewards the loyalty relationship with The Royal Bank of Canada (RBC).

She holds a degree in Mass Communication and is a Certified Business Analyst, with over 16 years of experience across advertising and the Oil and Gas industry. A goal-oriented and customer-centric loyalty professional, Tosan is skillful in relationship management and customer engagement, playing a key role in advancing partnership transformation, driving strategic alignment and incremental program growth.
Outside of work, Tosan enjoys traveling and spending quality time with her family.

Sarah Kiehl is a marketing leader with nearly nine years of experience at Nestlé Purina PetCare, spanning brand marketing and loyalty innovation. She began her Purina career working across iconic brands including Beggin’ Dog Treats, Beneful, and Cat Chow, where she supported and led initiatives across product development and brand communications.

For the past three years, Sarah has been a key member of Purina’s New Business Models team, specializing in consumer and professional loyalty. She has played a central role in three major loyalty programs - Cat Chow MyPerks, myPurina consumer loyalty, and Pro Club professional loyalty - and currently serves as the Engagement & Retention Lead for myPurina and Pro Club, driving strategy and engagement across Purina’s ecosystem.

Prior to Purina, Sarah worked in brand marketing at Hallmark Cards and Spectrum Brands.

Sarah lives in St. Louis with her husband, two daughters, and two goldendoodles.

Nicole Hulstein currently holds the role of Loyalty Marketing Manager for Food Lion, a grocery retailer that operates 1,108 grocery retail locations over 10 states. As Loyalty Marketing Manager, Nicole is responsible for ensuring that the strategy of Food Lion's Loyalty Program achieves the key performance indicators of a strong loyalty program while achieving the financial obligations for the organization. She serves as the key CRM owner of the email and push channels.

Nicole has worked in grocery retail for 19+ years in many capacities including procurement, financial analysis, merchandising, category management and her current passion - loyalty marketing! In the years of service, Nicole has led teams through innovative dynamic supply chain changes, system migrations, process changes and category management of a multi-million dollar business. She brings creativity and a curious mindset to the loyalty area of the business - traits that were paramount to the creation of a 3 year strategy plan to inform the future of Loyalty for Food Lion.

Nicole has a bachelor of science degree with a marketing concentration from Pfeiffer University. She has enjoyed many post graduate training and development opportunities including: Cornell University Food Management Program, Scotwork North America Advanced Negotiation Skills and Emerging Leaders Program at the University of Arizona.

Nicole brings creative high energy and optimism to address business opportunities and align teams on a go-forward process to achieve objectives. She has a keen understanding of the supply chain side of the organization and our customer which she brings into creating meaningful marketing materials which communicate the right message while driving strong financial performance.

Nicole has received several professional recognitions including "Produce Business Top 40 Under 40" (2020), Emerging Leader (2021) and Mentor in the Making (2022).

She resides in Kannapolis, NC with her husband (Kevin), children - Noah and Quinn. 

Jessica Pickens joined Tripadvisor's Creative Studio, Wanderlab, as a Lead Creative Strategist in 2023. SHe brings more than a decade of leadership experience across digital marketing and strategy, as well as brand marketing and experiences. Prior to joining the Wanderlab team, she spent close to a decade in the wellness space, serving as Vice President of Marketing at mindbodygreen and Senior Director of Marketing at Well+Good.

A creative thinker and storyteller, Jessica leads campaign ideation and presentations across verticals, specializing in the Growth partner space. She is particularly drawn to growth work because travel intersects with every aspect of life--from wellness to finance to culture--making it a powerful foundation for builing stories that resonate across industries.

Jessica has been a pioneer in AI-driven advertising, building innovative solutions that merge Tripadvisor's first-party data with emerging technologies to unlock scalable, differentiated offerings. She is widely recognized for translating data into compelling, award-winning storytelling, with campaigns honored by the Digiday Awards--cementing her reputation at the intersection of creativity, data, and innovation.

Ryan recently joined Amtrak as Director of Loyalty & Co-Brand Partnerships, and is responsible for managing our Amtrak Guest Rewards Credit Card business. With over a decade in the card industry spanning multiple roles across marketing, strategy, corporate development, and partnerships, Ryan brings extensive experience operating at scale in the rewards card space. He is excited to grow the AGR Card portfolio and unlock its full potential to deliver differentiated experiences to our customers, providing them with even more reasons to love riding with Amtrak.

As Director, Loyalty, Byron is responsible for managing WestJet Rewards’ CoBrand Credit Card program as well as managing WestJet’s growing portfolio of non-air loyalty partnerships and products, including the recently launched WestJet Rewards eStore and WestJet Hotels platform.

Byron is a loyalty and finance professional with over 20 years of experience and an established knowledge of the airline industry and frequent flyer / loyalty programs.  Prior to joining WestJet, Byron previously served as Director, Loyalty Program Management at Aeroplan and Air Canada leading a team focused on the management and delivery of the Aeroplan loyalty products.  Prior to seeing the “Loyalty Light”, Byron practiced as a Chartered Accountant in both Australia and Canada.

Tommy Langhauser is the Director of Loyalty and Customer Intelligence at Frontier Airlines, where he leads initiatives focused on customer engagement, loyalty performance, and data‑driven decision‑making. Over his 11‑year tenure at Frontier Airlines, Tommy has been a key contributor to the success and evolution of Frontier's loyalty programs.

His experience spans multiple industries, including airlines, accounting, oil and gas, construction, and hospitality, with expertise in customer campaigns, financial analytics, budgeting and forecasting, revenue recognition, and customer experience improvement. Outside of work, Tommy enjoys spending time with his family and traveling to Vietnam.

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 
  
Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

Amanda McMahan is a Sr. Insights Director at Chadwick Martin Bailey (CMB) who specializes in turning complex data into clear, actionable strategy for some of the world's most recognized brands — including American Express, Meta, Dell, Intel, Microsoft, and Netflix. With a background spanning market research, brand health, consumer journey, and growth and innovation, she brings a rare breadth of expertise that allows her to meet clients where they are, whether they're trying to understand their customers, break into new markets, or strengthen brand loyalty. Amanda has a knack for asking the right questions, connecting the dots across industries, and translating research into insights that actually move the needle. A Virginia Tech Hokie based in Blacksburg, VA, she balances her love of data with a love of adventure — whether that's exploring new trails, dusting off her roller derby quads for a skate night, or traveling with her two young sons.