Tuesday, May 9, 2023 - 2:00 PM - 2:40 PM
Loyalty programs are under increasing pressure to prove their value – both to the customer and to the brand. Customers increasingly expect real value in exchange for their loyalty. And brands are increasingly expecting their loyalty investments to provide real, measurable results. During this interactive workshop, we’ll explore different ways to increase the value on both sides of the customer/brand value exchange. We’ll discuss:
- Segment-level goal setting with real value tied to opportunities
- How to focus on behavior change vs. total program value measurement
- The methods and challenges for measuring program ROI