Tuesday, May 21, 2019 - 4:50 PM - 5:30 PM
Data, analytics, segmentation - perhaps some of the most overused words with the broadest meanings in the marketing space today.
Sure we all collect data, we all have some analytics or KPIs we watch regularly and we’re all building personas or some type of segmentation. Yet, are we doing any of this in the most efficient way, or even in an effective way? According to Loyalty360 research, while all marketers are collecting some kind of data, only 32 percent say they have the “right amount” of data.
There are key challenges that marketers face today, many of which relate to data - industry, regulatory, and privacy concerns, new technologies, the internal or external resources to delve into data and derive meaningful insights…just to name a few.
Join us as we learn how these practitioners are looking at and using data, analytics and segmentation from all angles including prioritization, benchmarking KPIs, battling churn, technology adoption and integration – all with the end goal of overall retention and loyalty.