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Agenda & Speakers

Behind the Buzzwords: Unlocking Insights Through Customer Data

Data, analytics, segmentation - perhaps some of the most overused words with the broadest meanings in the marketing space today. 
 
Sure we all collect data, we all have some analytics or KPIs we watch regularly and we’re all building personas or some type of segmentation.  Yet, are we doing any of this in the most efficient way, or even in an effective way? According to Loyalty360 research, while all marketers are collecting some kind of data, only 32 percent say they have the “right amount” of data.
 
There are key challenges that marketers face today, many of which relate to data - industry, regulatory, and privacy concerns, new technologies, the internal or external resources to delve into data and derive meaningful insights…just to name a few.
 
Join us as we learn how these practitioners are looking at and using data, analytics and segmentation from all angles including prioritization, benchmarking KPIs, battling churn, technology adoption and integration – all with the end goal of overall retention and loyalty.
 

Speakers

John Koltonowski, Retail Practice Leader, FICO Marketing Solutions

John is the Retail Practice Leader at FICO.  John is a thought leader and manages delivery of FICO Retail Solutions focusing on analytics, technology and process.  John has over 25 years of business and consulting experience in personalization, marketing, customer management, information technology and organization transformation. Prior to joining FICO, John held various positions at the Kellogg Company and Ernst & Young.  John is a graduate of Northwood University.
 

Mark Messing, Loyalty Program Director, Domino's

Mark Messing is the Director of Loyalty Programs at Domino’s Pizza. He has 12 years of total marketing experience with the past 6 years being spent at Domino’s Pizza. While at Domino’s, Mark has built an in-house digital media team, overhauled the Domino’s media measurement approach, and developed the first ever self-driving pizza delivery test. He is currently charged with advancing the Piece of the Pie Rewards program, and his team recently launched Points for Pies; a limited-time National promotion rewarding points to people for eating any pizza from anywhere.

Agenda Overview

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