Parkland’s Michael McDowell will kick off this session by sharing insights into Parkland's successful, unique, and continually evolving approach to partnerships and their integration with the brand’s Journie loyalty program. As a Canadian-based fuel retailer, partnerships play a pivotal role in Parkland’s loyalty strategy, particularly given the prevalence of coalition loyalty programs.
Parkland has a successful coalition offering with partners that include CIBC and Air Canada. During this session, Michael will highlight the achievements in the construction and effective management of the Journie loyalty program, with a focus on maximizing value for consumers and partners alike.