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Agenda & Speakers

Brands Drive Direct Mail Engagement Through Informed Delivery

It isn't easy to replace the value of having a letter in-hand, but USPS is responding to consumers' increasing desire to interact and communicate digitally with everything, including mail. Informed Delivery enhances the value of physical mail by creating a new touchpoint through digital content, including a custom image and URL. Mailers and recipients can participate in interactive campaigns, providing an integrated approach to meet today's consumer demands. 

While Informed Delivery and the brands leveraging it have seen a great deal of success, many are still unaware of its benefits and impacts. During this session, Fernando Mello, Informed Delivery Manager for USPS, and Tracy Brooks, SVP, Salem One, will share an overview of Informed Delivery, specific use cases by industry, and benefits to brands and their customers. 

Key Takeaways: 

  • Overview and background on Informed Delivery
  • Best practices and results of how brands are leveraging Informed Delivery today
  • What is next for Informed Delivery, with a focus on customer engagement and experience

Speakers

Fernando Mello, Informed Delivery Program Manager, USPS

Fernando Mello has been the Program Manager for Informed Delivery since March of 2020. In this role, he leads the development of new features and enhancements for the Informed Delivery platform. The program mission is to provide mailers the ability to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.

Prior to joining Informed Delivery, Fernando was a Project Management Specialist in the Product Innovation Support team for two years. This role involved research and analysis on market trends and emerging technology relating to the shipping industry, with a focus on product returns. Identifying and presenting opportunities for enhancing USPS products and services as well as exploring new ones aligned well with his background in process improvement and engineering.

His postal career began in 2015 as an Operations Industrial Engineer (OIE) at the Dulles Processing & Distribution Center. During his time as an OIE, Fernando led various projects at Dulles P&DC, involving scanning, machine throughput, staffing, and facility layout improvement.

Fernando holds a Bachelor of Science degree in Industrial and Systems Engineering from the Virginia Polytechnic Institute and State University in Blacksburg, VA.

Tracy Brooks, SVP, Salem-One

Tracy Brooks is Senior Vice President at Salem One, Inc.  He is responsible for the strategic direction and growth of one of the fastest growing print based corporate communications companies in the U.S.

Tracy is part of a world class team assisting Salem One’s national brand clients in developing and implementing direct marketing strategies that improve their bottom line.

His career in marketing and advertising spans 30 years.  He holds numerous certifications including USPS Certified Direct Mail Professional and volunteers his time as a proactive industry advocate. 

Tracy is a graduate of Appalachian State University and currently serves on the Advisory Board for the App State Graphics Communications Management Department.
 

Agenda Overview

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