Build new shopping habits, deliver robust value-added rewards for your members, and turn your loyalty program from a cost center to a profit center.
As margin pressure increases, sponsored challenges allow retailers to deliver valuable rewards to their most loyal customers while generating a new revenue stream. Challenges allow users to track progress towards a spend, frequency, quantity, or basket goal. When a challenge is completed, a robust sponsored reward is issued to the shopper. Challenges can create new purchase habits as well as improve cross category awareness. In this workshop, retailers will learn how to turn loyalty programs into profit centers by using past shopping and browsing behavior to surface dynamic, targeted challenges to your members.
Key takeaways from the workshop will be:
- Personalization: Leverage browse and purchase data to deliver hyper relevant, personalized challenges that build new shopping habits
- Engagement: Present challenges that allow members to track progress towards a goal in a gamified shopping experience
- Sponsorship at Scale: Secure a robust pipeline of sponsored rewards at scale, generating a new revenue stream for your loyalty program