Loyalty Expo Conference Assistance

Chat about your conference question

We're sorry, chat is currently unavailable

Chat hours are listed below.

Monday - Friday: 08:30AM ET- 05:30PM ET
Saturday - Sunday: Closed

It is currently

Call or e-mail about your conference question for:


Agenda & Speakers

Build Habits & Deliver Robust Rewards with Sponsored Challenges

Wednesday, September 21, 2022 - 10:00 AM - 10:40 AM

Build new shopping habits, deliver robust value-added rewards for your members, and turn your loyalty program from a cost center to a profit center. 

As margin pressure increases, sponsored challenges allow retailers to deliver valuable rewards to their most loyal customers while generating a new revenue stream. Challenges allow users to track progress towards a spend, frequency, quantity, or basket goal. When a challenge is completed, a robust sponsored reward is issued to the shopper. Challenges can create new purchase habits as well as improve cross category awareness. In this workshop, retailers will learn how to turn loyalty programs into profit centers by using past shopping and browsing behavior to surface dynamic, targeted challenges to your members. 

Key takeaways from the workshop will be: 

  • Personalization: Leverage browse and purchase data to deliver hyper relevant, personalized challenges that build new shopping habits
  • Engagement: Present challenges that allow members to track progress towards a goal in a gamified shopping experience
  • Sponsorship at Scale:  Secure a robust pipeline of sponsored rewards at scale, generating a new revenue stream for your loyalty program


Stephanie Fernandez, Principal Loyalty Product Manager, Swiftly

Stephanie has anchored her career in loyalty and customer insights, leading loyalty program launches at BP, WIlliams-Sonoma, and Claire's. While at Cheetah Digital she supported a portfolio of enterprise level clients in the launch and enhancement of their interactive loyalty programs. As Principal Loyalty Product Manager at Swiftly, Stephanie builds loyalty solutions at the intersection of traditional loyalty and retail media to deliver profitable programs that drive incremental revenue and engage members. 

Recent Tweets