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Agenda & Speakers

Building Emotional Loyalty with Personalized Video

Tuesday, May 9, 2023 - 2:00 PM - 2:40 PM
With the increasing sophistication of customer relationship management and data-driven personalization, the modern consumer now has lofty expectations when it comes to the brands they work with truly understanding their unique needs, interests, and preferences. Today more than ever, people have the power of choice and the concept of brand loyalty is becoming increasingly foreign.
While investments in CRM and personalization continue to trend at all-time highs, the same can be said for brand investments in video. Video’s innate ability to capture attention, convey emotion, and deliver storytelling in a way that other mediums cannot have made it a must-have in any brand’s toolbox.
Many of the world’s leading brands have taken each of these core components (video marketing + data-driven personalization) and merged them together to deliver true 1:1 interactions to their customers at scale. Previously a one-size-fits-all medium, video has evolved to be a dynamic experience that provides a custom-tailored, VIP experience to each and every viewer.
The result? Customers who feel valued by the brands they choose to work with and validated in their decisions to do business with said brands.
This session will explore the following topics:
  • Introduction to Idomoo’s Personalized Video technology
  • Demonstration of the personalization and interactive capabilities within video content
  • Examples of brands leveraging the technology throughout the customer lifecycle to build brand loyalty & ensure retention
  • Success stories and case-study data from active client campaigns


Jamie Jarboe, VP of Sales & Strategic Accounts, Idomoo

Jamie currently oversees Idomoo's Strategic Accounts team and works closely with over 20 enterprise brands across the industry spectrum. With over 10 years working in the Data & MarTech space, Jamie has a passion for uncovering new technologies to help large brands engage their customers at scale. Jamie currently lives in Brooklyn, NY with his wife and son and is on a mission to discover New York's best slice of pizza. 

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