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Home  Agenda   Building Winning Connections Through Value Exchange

Agenda & Speakers

Building Winning Connections Through Value Exchange

Wednesday, May 21, 2025 - 11:45 AM - 12:25 PM
Join the Green Bay Packers Fan Engagement Manager, Haylee Becker and Mastercard's Sean Eidson, VP of Business Development - Loyalty Consulting North America, for an interactive and inspiring session on maximizing the value exchange with customers. Discover how fostering meaningful connections goes beyond the field to create loyalty, trust, and shared success. Through innovative strategies and real-world examples, learn how to identify what fans truly value and craft experiences that resonate.

This workshop will explore:
 
  • Key principles of value exchange
  • The dimensions for evaluating the value exchange for your business
  • How to create a customer-centric journey that goes beyond the transaction

Walk away with actionable insights to strengthen your engagement strategies and drive deeper, lasting relationships with your customers.

Speakers

Haylee Becker, Fan Engagement Manager, Green Bay Packers

With over 12 years of experience working in professional sports, Haylee Becker manages and oversees the Green Bay Packers affinity and fan engagement programs. As Fan Engagement Manager, Becker develops and executes strategies that further enhance the Green Bay Packers’ overall footprint with its fan bases. Becker runs the Packers official kids club, loyalty program, Packers Everywhere website and social channels and leads the NFL fan engagement club directed initiatives related to the NFL Draft and Fan of the Year/International Fan of the Year contesting.

Sean Eidson, VP of Business Development - Loyalty Consulting North America, Mastercard

Sean Eidson is a 20 year veteran of loyalty strategy, designing, renovating, or managing over 80 consumer-facing loyalty programs covering retail, QSR, restaurant, grocery, CPG, and B2B. Prior to joining Mastercard, he led the loyalty practice at Material and was SVP Strategy at Brierley where he led insights, analytics and journey strategy.  He has an MBA from the Darden School at UVA.