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Agenda & Speakers

Commitment to Customer Loyalty and Furry Friends | Brand Case Study with KONG Box

For decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. KONG was founded over 50 years ago by Joe Markham, who loved his dog, Fritz, but was not a fan of his destructive chewing habits. Ever since customers (and their pets) have become familiar with and huge fans of KONG's toys and treats.

To deepen relationships with their best customers, KONG has been hard at work engaging customers in several ways, including social media (who doesn't like sharing dog pictures) and launching a new subscription service – KONG Box – with personalized toys and treats for its furry friends.

During this session, Brandon Delgrosso, General Manager, KONG Box, will share his insights on how the brand continues to engage customers, build emotional connections, and leverage VoC feedback to continually evolve and improves its offering.

Key focus:
  • - Listening to your best customers and creating personalized products and experiences based on VoC
  • - Commitment to emotional loyalty via quality products and surprise & delight
  • - Driving customer engagement and advocacy via user-generated content and social media


Brandon Delgrosso, General Manager, KONG Box

Brandon Delgrosso is President of Pattern Ventures, a division of Pattern focused on growing brands thru joint ventures, product development and M&A.  One of their most successful brands is KONG Box, a monthly subscription of dog toys and treats from the largest and most recognized dog brands in the world, KONG.  Brandon’s passionate about the process of building a brands culture to create loyalty.  Being customer obsessed leads to fanatical customers.

Agenda Overview

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