Creating customer loyalty is a constant work in progress. It is easy to get lost in how brands should be benchmarking, what new trends to follow, and how success is defined. During this session, brands will share best practices around how they set goals, use customer data, and have established their customer focus internally and externally through a program, strategy, initiative, or campaign.
Discussion Topics:
- - What is working and/or not working for your program?
- - Technologies, metrics, KPI’s brands are using/following?
- - How are brands managing data (zero party, first party, third party, CCPA)?
- - Challenges and opportunities with redesigning and relaunching a program/strategy
- - What is next for customer loyalty/customer experience?
RSVP For This Session (Conference Registration Required)