Thursday, May 17, 2018 - 9:45 AM - 10:20 AM
Watch any news channel for longer than 10 minutes, and you’re nearly guaranteed to be faced with topics regarding data privacy, and its erosion in the face of data breaches involving some of today’s largest corporations. These breaches, combined with upcoming GDPR compliance regulations, have forced brands to take a closer look at how they view customer data security.
Sal Orofino, a lawyer specializing in the field of data security, will share with attendees valuable insight on the value of data security and evaluating it from a variety of perspectives, rather than through the narrow view of a marketing silo. This session will prove to be a valuable resource for marketers looking to achieve a more defined grasp of data privacy at a time in which this understanding is more important than ever before.
Key takeaways:
- Privacy in the Context of Enterprise Loyalty: What is it, and what is it not?
- Privacy as a Challenge: Some 30,000-foot snapshots on why the concept is so difficult to concretize
- Privacy as an Opportunity: Heading into GDPR integration, what can brands learn that will ease internal confusion and aid external loyalty?
- Thought-starters on How: Insights from a privacy officer and enthusiast brand specialist where loyalty is a direct value proposition