Join us to learn why digital utility is key to a successful loyalty program, explore different ways to deliver utility to your customers, and determine what tech capabilities are necessary to stitch utility into your loyalty program. In this interactive workshop, the experts behind bespoke loyalty solutions like Nike+, DSW VIP and Vans Family will give you the necessary framework to take your program to the next level and build lasting behavioral and emotional loyalty with your customers.
In this workshop you will:
- - Receive a framework for identifying the best way to deliver utility to your customers
- - Learn to navigate key strategic decisions brands face when incorporating digital utility
- - Understand what capabilities and technology you need to activate utility in your program
- - Obtain industry best practices and case studies exploring digital utility innovation