There is a growing interest in brand-to-brand partnerships as a valuable resource for customer loyalty programs, especially with fraud, privacy, technology concerns, and other considerations.
Today’s successful customer loyalty programs are not launched in a vacuum, and a growing number of brands are embracing the idea of partnering with one another to fully engage their respective consumers. This type of partnership was not always common, but as brands move into a new realm of co-opetition, they realize that outside-of-the-box thinking, and unique partnerships can prove mutually beneficial and drive measurable program results for both partners.
During this session, Loyalty360 will host brands that will share perspectives of the current opportunities and challenges they see today regarding partnerships, integrations, and marketing opportunities including:
- Comprehensive Understanding: Understanding the challenges and opportunities from a brand/marketing perspective
- Navigating Stakeholders: How to navigate internal and external stakeholder obstacles to create a meaningful and measurably successful program
- Effective Design: How to design programs from a short term POC to a more technologically integrated offering that is reciprocally beneficial to both programs
- Success Criteria: How to work across the partners to determine measurable success metrics for all partners.