Travel and entertainment are two industries undergoing a variety of major changes going through and coming out of COVID, especially as they focus on creating memorable experiences for their core audiences and understanding the different expectations of their diverse customer segments.
Due to changing customer preferences, disruptors in the space, and the importance of emotional engagement, traditional players must adapt to remain top of mind and keep pace in the industry. There is a growing focus on leveraging disparate technologies, including customer experience and customer loyalty platforms, CDPs, rewards, incentives, communities, partnerships, and emerging technologies, such as AI, NFTs, and Web 3.0, to enhance customer journeys.
This panel will bring together executives from top brands in travel and entertainment to examine challenges and opportunities and discuss the current states and predictions for the future for topics like customer engagement, loyalty channels, new technology, and rising expectations from customers.
Key Takeaways
- What is the X-factor that sets these brands apart from the rest?
- How are these brands adapting to changing customer preferences and rising expectations?
- What were the changes brought on by COVID, and now what are they seeing coming out of COVID?
- How leveraging potential disparate technology is helping these leading brands enhance their personalization journeys of their customers.
- Creating emotional connections with customers to create an unforgettable travel/entertainment experience.