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Home  Agenda   Getting Back to the Basics in Loyalty: Putting the Customer at the Center

Agenda & Speakers

Getting Back to the Basics in Loyalty: Putting the Customer at the Center

Thursday, May 22, 2025 - 1:20 PM - 1:55 PM
Join industry leaders from Wyndham, Stop & Shop, and a leading apparel retailer as they dive into how a focus on customer-centric fundamentals is transforming their loyalty strategies. This interactive panel cuts through the noise to focus on what truly matters: building programs that reflect genuine customer needs and still deliver value for the brand.

Discover how these experts rely on data to evolve their offerings, create emotional connections that drive engagement, and overcome common challenges in today's complex loyalty landscape. Our panelists will share real success stories and practical approaches that brand marketers can implement immediately.
Get expert insights from our panelists during the Q&A session and leave with actionable insights on leveraging technology to optimize program value while keeping customers at the heart of your loyalty strategy.
 

Speakers

Brittany Miller, Previously Director of Loyalty for Gabe's Stores, Loyalty Marketing Professional

Brittany Miller is a results-driven marketing leader specializing in loyalty program strategy, customer retention, and growth marketing. As Director of Loyalty at Gabe’s Stores, Brittany led the successful relaunch of the company’s loyalty program, leveraging data-driven insights to enhance customer engagement and retention. By introducing a tiered rewards structure, personalized perks, and in-app gamification, they increased customer lifetime value and repeat visits. With expertise in CRM, digital marketing, and analytics, Brittany excels in transforming insights into impactful marketing strategies.
 

Robbin Ruttle

   

Moderator: Denise Holt, SVP of Strategy Experience & Research, Phaedon

With over 20 years of marketing experience in loyalty, brand strategy, and consumer insights, Denise leads Phaedon's strategy, experience, and research team. She has spearheaded industry-leading research initiatives, including "Humanizing Loyalty" and "Sparking Consumer Participation Through Shared Values and Beliefs." Her strategic guidance serves clients across travel, hospitality, retail, restaurant, health, and wellness industries.

Prior to Phaedon (previously known as ICF Next), Denise ran her own strategy consulting practice, served as director of strategy at Optum, and spent more than a decade in loyalty and brand planning roles at Carlson Marketing. She excels at uncovering insights and actionable strategies that enable organizations to build emotional loyalty with their audiences and drive business growth. 

Per Jensen, Loyalty Lead, Stop & Shop

Per Jensen is the Loyalty Lead at Stop&Shop. Here he has transformed the impact and role of Loyalty through a customer centric approach and manages a promotion budget of $50M. He built Catalina Marketing from the ground up in Germany and has extensive experience within the Retail/CPG space. He has held high level roles in a few startups covering business strategy, operations, advanced analytics, consumer insights and new technologies.
 
He received his MBA in Marketing and Finance from The Columbia Business School in NYC, and in addition he has a B.Sc. and M.Sc. in Engineering/Product Development from Denmark’s Technical University.