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Home  Agenda   Getting CX Right Means Prioritizing a Data Strategy: What, Why and How

Agenda & Speakers

Getting CX Right Means Prioritizing a Data Strategy: What, Why and How

Wednesday, May 21, 2025 - 1:30 PM - 2:05 PM
Your loyalty program is full of rich first-party data and using it the right way can open a world of benefits for you and your customers. If data is not accurate or high quality, it doesn’t matter what statistical methods or advanced analytics are applied.

A modern, data-focused loyalty program powers personalized marketing and strategies that evolve with your customers. Join us to learn how to establish a high-performing loyalty program rooted in quality data.

Tractor Supply is a great example of a brand working to close the gap between marketing and loyalty through a data-driven program. Neil Tenzer, VP Customer Loyalty, Insights and Engagement, said “Look at the data and find ways to make [the program] easier and more rewarding for the customers first, then the insights flow and the profits follow.”

Speakers

Joe Leone, Senior Director of Loyalty and Customer Insights, Tractor Supply Co.

Joe Leone is Senior Director of Loyalty and Customer Insights at Tractor Supply Co. where he is privileged to lead the Neighbor’s Club - one of the largest and fastest growing loyalty programs in retail.  With over 40M members and $12B in sales, the program leverages robust analytics and data science to connect each customer with the most compelling marketing and uniquely relevant offers.  Joe is a retail veteran with over 25 years of experience leading teams across the merchandising and marketing spectrum.  He holds a bachelors in Finance from the University of Puget Sound and an MBA from the University of Houston.
 

Shamba Schmidt, VP Sales Solution Consulting, Epsilon

Shamba, a 25-year veteran of the loyalty industry, partners with brands to determine the best loyalty marketing solutions to reach their objectives and drive growth. She's a strategic thinker and passionate about making loyalty better for all clients and their customers.