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Agenda & Speakers

Hagerty Building on ‘Community’ to Drive Loyal Members

Tuesday, October 26, 2021 - 11:15 AM - 11:50 AM
Hagerty is an automotive enthusiast brand offering integrated membership products and programs, including more than 620,000 members of its Hagerty Drivers Club across the globe.

Hagerty’s mission is to save driving and preserve automotive culture for future generations, a task that Nancy Flowers and her team are focused on every day, especially with more than 70 million people in the U.S. who are actively engaged in the automotive hobby.

As the largest provider of automotive intelligence for collectible cars, a major part of Flowers’ task is to grow the “Hagerty Community,” which includes a series of events where automotive enthusiasts can share experiences, as well as the popular Hagerty YouTube channel (1.3 million subscribers) featuring programs like “The Barn Find Hunter” and “Redline Rebuilds.”

Nancy Flowers will discuss Hagerty’s approach to its tier memberships that range from “Fans” who subscribe to their newsletter and follow them on social media; to “Guests” who attend events and get access to exclusive content; and to full “Members” who purchase products such as insurance, Hagerty Drivers Club membership, and utilize other brand partnerships.

Included in the Hagerty approach is the brand’s push for the improved segmentation and personalization in the loyalty program.

Key Takeaways:
  • Building a “community” among brand members.
  • Making partnerships a key to a loyalty programs.
  • Growing your brand among millennials and Gen Zers
  • Engaging customers through events and activities


Nancy Flowers, Vice President of Insights & Loyalty, Hagerty

Nancy Flowers serves as the Vice President of Insights and Loyalty. In her role, Nancy develops strategies to maintain and elevate Hagerty's brand, market and consumer understanding and champion a member centric mindset through the organization. Nancy leads the development of loyalty strategies and tactics which deliver long-term member value and drive Hagerty’s industry leading NPS and client satisfaction results.
Since joining Hagerty in 2005 as a marketing manager, Nancy’s roles have had a singular focus: developing programs that drive loyalty, growth and revenue.
Her experience provides a unique platform that incorporates analytics, strategy and intuition to not only problem-solve, but drive change. Nancy is a thought leader and a regular contributor to podcasts, webinars, and conferences within the client experience field. Additionally, she was personally awarded a CX Impact award by the Client Experience Professional Association in 2014.
Her professional designations include Certified Customer Experience Professional through CXPA; Net Promoter Certification through Satmetrix; and Associate in General Insurance through The Institutes. Prior to joining Hagerty, Nancy supported a national telecommunications retailer with sales execution, training and service. She also developed marketing plans and strategies to achieve overall company
Nancy is a graduate of McDaniel College in Westminster, Maryland and holds a Bachelor of Arts in

Agenda Overview

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