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Agenda & Speakers

Leaning into Loyalty to Expand Your Brand

Tuesday, October 26, 2021 - 11:15 AM - 11:50 AM
As any successful company knows, it is hard to expand your brand beyond a core product or offering.  Ironically, the stronger your brand, the harder it can be. Hagerty faced such a challenge as we embarked on expanding our brand into an automotive lifestyle. As the leading provider of specialty vehicle insurance in the world, shifting the market's perception took leaning into our most loyal customers and adopting a membership model.

Today Hagerty is a leading automotive lifestyle brand that offers products and services to support members throughout their automotive journey. Join Nancy as she shares Hagerty's path to expansion. 

In her presentation, she will cover:
  • Why brand expansion starts with understanding loyalty.
  • How community and shared experiences forge loyalty for life.
  • Why defining and measuring loyalty for your company is key to long-term success.


Nancy Flowers, Vice President of Insights & Loyalty, Hagerty

Nancy Flowers serves as the Vice President of Insights and Loyalty. Nancy leads the development of loyalty strategies and tactics which deliver long-term member value and drive Hagerty's industry leading NPS and client satisfaction results. In her role, Nancy measures and monitors the Hagerty brand's health and oversees VoC, championing a member-centric mindset throughout the organization.
Since joining Hagerty in 2005 as a marketing manager, Nancy's roles have had a singular focus: developing programs that drive loyalty, growth, and revenue.
Her experience provides a unique platform that incorporates analytics, strategy, and intuition to problem-solve and drive change. Nancy is a thought leader and a regular contributor to podcasts, webinars, and conferences within the client experience field.

Agenda Overview

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