As any successful company knows, it is hard to expand your brand beyond a core product or offering. Ironically, the stronger your brand, the harder it can be. Hagerty faced such a challenge as we embarked on expanding our brand into an automotive lifestyle. As the leading provider of specialty vehicle insurance in the world, shifting the market's perception took leaning into our most loyal customers and adopting a membership model.
Today Hagerty is a leading automotive lifestyle brand that offers products and services to support members throughout their automotive journey. Join Nancy as she shares Hagerty's path to expansion.
In her presentation, she will cover:
- Why brand expansion starts with understanding loyalty.
- How community and shared experiences forge loyalty for life.
- Why defining and measuring loyalty for your company is key to long-term success.