Emily Merkle, Partner - Analytics and Data Science, ICF Next
Emily leads our global analytic team of analytic experts, data scientists, and data visualization specialists. She’s responsible for developing and implementing analytic strategies for clients across multiple industries, from retail to hospitality to travel. Throughout her career, Emily has led and developed data strategies, advanced analytic solutions, and data-driven insights that contribute to business growth for customer relationship management (CRM) and loyalty programs, marketing departments, and financial institutions. She supports clients in their analytic journeys to increase personalization and optimization of marketing, communications, CRM, and loyalty through advanced predictive analytics and a test-and-learn approach.