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Agenda & Speakers

Hilton Honors: Unlocking Loyalty Potential with Cobranded Credit Card Partnerships

Wednesday, June 5, 2024 - 11:50 AM - 12:30 PM

Gain insights from Hilton Honors SVP Jenn Chick on the pivotal role of co-branded credit cards in driving member engagement, enhancing customer experiences, and fostering brand loyalty. Discover how Hilton Honors and American Express have forged a successful partnership to deliver unparalleled value to cardholders while unlocking new avenues for revenue growth and customer acquisition.


Jenn Chick, SVP and Global Head of Hilton Honors and Customer Engagement, Hilton

Jenn Chick is the senior vice president and global head of Hilton Honors and Customer Engagement at Hilton. Jenn has more than 20 years of experience developing innovative marketing strategies across a variety of industries, including hospitality, travel and consumer packaged goods. In her current role, she is focused on elevating the customer experience and driving acquisition and retention for Hilton Honors, as well as overseeing performance and benefits, setting reward pricing and strategy, and providing overall program management. As a Hilton Honors member for almost a decade, her favorite benefit is the warm welcome and hospitality she receives no matter where in the world she stays.

Most recently, Jenn served as vice president of marketing execution and operations at Hilton, where she transformed marketing operations through the use of analytics, process optimization, automation and organizational transformation. She was responsible for developing a global integrated marketing strategy and delivering customer-centric content and creative to drive better marketing returns and customer experiences.

Prior to joining Hilton, Jenn worked for MarketBridge, McCann-Erickson and Arnold Worldwide in various marketing, sales and advertising roles. She holds an MBA from The Darden Graduate School of Business at the University of Virginia and a B.S. in Marketing from George Mason University. While Jenn can most frequently be found at a roadside Hampton by Hilton with her husband and three children, she always appreciates an opportunity to use her Hilton Honors Points for a special getaway at one of Hilton’s luxury resort properties around the world.

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