Brands are constantly working to keep up with the rapid pace of digital transformation while balancing the need for personalization, transparency, and evolving privacy regulations. With customer engagement, personalization, and loyalty at the top of brands’ wish lists, collecting and actioning on the right customer data is critical.
During this session, attendees will hear how ASICS has put its best foot forward to deliver personalization across customer touchpoints, while redesigning its customer data architecture to focus on insightful zero-party data. ASICS and Jebbit will discuss examples of how the brand has leveraged gamification in critical moments to better understand its customers’ emotional and rational needs, while providing a better user experience.
Join ASICS’ Jennifer Hoth, Global CRM & Loyalty, and Pam Erlichman, CMO, Jebbit, as they dive into:
- The types of data that build meaningful relationships between brands and members
- Examples of how brands can gamify user journeys
- Best practices for successful customer loyalty and customer experience campaigns