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Agenda & Speakers

How ASICS is Turning Zero-Party Data into a Competitive Advantage

Tuesday, September 20, 2022 - 11:15 AM - 11:50 AM
Brands are constantly working to keep up with the rapid pace of digital transformation while balancing the need for personalization, transparency, and evolving privacy regulations. With customer engagement, personalization, and loyalty at the top of brands’ wish lists, collecting and actioning on the right customer data is critical.

During this session, attendees will hear how ASICS has put its best foot forward to deliver personalization across customer touchpoints, while redesigning its customer data architecture to focus on insightful zero-party data. ASICS and Jebbit will discuss examples of how the brand has leveraged gamification in critical moments to better understand its customers’ emotional and rational needs, while providing a better user experience.

Join ASICS’ Jennifer Hoth, Global CRM & Loyalty, and Pam Erlichman, CMO, Jebbit, as they dive into:
  • The types of data that build meaningful relationships between brands and members
  • Examples of how brands can gamify user journeys
  • Best practices for successful customer loyalty and customer experience campaigns

Speakers

Jennifer Hoth, Director of Global Loyalty Marketing & CRM, ASICS

Jennifer Hoth is the director of global loyalty marketing and CRM at ASICS Digital.

Previously, Ms. Hoth held various CRM roles at such retailers as Kohl’s and Duluth Trading Company. She also helped numerous clients propel their email, SMS, and loyalty marketing programs forward during her time at DEG, a Merkle Company.

Ms. Hoth graduated from the University of Wisconsin–Milwaukee with a degree in marketing and has multiple Salesforce Marketing Cloud certifications.

Pam Erlichman, Chief Marketing Officer, Jebbit

Pam Erlichman is the Chief Marketing Officer for Jebbit. With over 25 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.
 

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