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Agenda & Speakers

How ASICS is Turning Zero-Party Data into a Competitive Advantage

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Jennifer Hoth, Global CRM & Loyalty, ASICS

Jennifer Hoth is the director of global loyalty marketing and CRM at ASICS Digital.

Previously, Ms. Hoth held various CRM roles at such retailers as Kohl’s and Duluth Trading Company. She also helped numerous clients propel their email, SMS, and loyalty marketing programs forward during her time at DEG, a Merkle Company.

Ms. Hoth graduated from the University of Wisconsin–Milwaukee with a degree in marketing and has multiple Salesforce Marketing Cloud certifications.

Pam Erlichman, Chief Marketing Officer, Jebbit

Pam Erlichman is the Chief Marketing Officer for Jebbit. With over 25 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

Agenda Overview

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