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Home  Agenda   How Creating A Brand that Matters Helps Drive Emotional Loyalty

Agenda & Speakers

How Creating A Brand that Matters Helps Drive Emotional Loyalty

Monday, October 25, 2021 - 3:10 PM - 3:25 PM
Keynote Speaker Dr. Emmanuel Probst, author of the recently released book “Brand Hacks”, will discuss:
How brands who have alignment and have a targeted (or simple) offering that resonates with their consumers are driving emotional loyalty.

This short presentation will discuss:
 
  • Quest for personal meaning and how that impact emotional loyalty
  • Quest for social meaning
  • Quest for cultural meaning
** Attendees will receive a copy of the book: Brand Hacks: How to Build Brands by Fulfilling The Consumer Quest for Meaning **
 

Speakers

Emmanuel Probst, Global Lead - Brand Thought-Leadership, Ipsos

Emmanuel is Global Lead, Brand Thought-Leadership at Ipsos and an adjunct at the University of California at Los Angeles. 

Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements.

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. This encompasses brand awareness to purchase and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.

Emmanuel also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications.
 
Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. 
 

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