In a world dominated by coffee culture, one brand is redefining refreshment—and customer loyalty—through iced tea. Join Heath Nielsen, President of HTeaO, as he shares how the brand has transformed a simple, nostalgic beverage into a full-sensory retail experience that drives both emotional and transactional loyalty.
With over 140 locations and growing, HTeaO offers more than just iced tea—it creates a community. From personalized, self-serve flavor stations to customer-driven secret menu items, HTeaO turns each visit into a ritual. In this session, attendees will learn how the brand is tapping into the emotional connections customers have with iced tea and using technology—like their new mobile app, website, and loyalty platform—to build habits, deepen engagement, and encourage advocacy.
This session will explore:
- How in-store experiences and customer engagement foster emotional loyalty
- HTeaO’s digital transformation and the strategic use of loyalty tech partners
- The role of personalization and community in brand differentiation
- Lessons on balancing promotional efforts with long-term loyalty goals