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Agenda & Speakers

How JCP is Reinventing Loyalty and Defining Value Beyond the "Discount Drug"

JCPenney is on a path of renewal with a customer-first focus at its new core. This reimagination is impacting every aspect of the business from site to store, from merchandising to operations and includes a full restructure of their loyalty program. JCP's secret to success is based on a richer understanding of loyal customers with some help from Jebbit and using those insights to fuel all aspects of their business. The end game: the shift from being discount dependent to new and stronger forms of loyalty and value creation.

Key Takeaways: 
- Learn how JCP is increasing value without increasing discounts
- Learn new and innovative ways to engage consumers on their terms
 

Speakers

Debbie Stanford, Senior Marketing Manager of Loyalty, JCPenney

Debbie Stanford is the Senior Marketing Manager of Loyalty for JCPenney.   With a rich background of over 30 years in Marketing and eCommerce, Debbie is responsible for driving marketing strategy, insights and execution of the JCP Rewards program. Prior to joining JCP Loyalty, Debbie was Senior Manager of eCommerce Content and Campaigns for JCP.com. In this role she led the development of sitewide marketing content, operational execution and technical and program enhancements to deliver improved engagement and conversion.  Additionally Debbie led major event planning and content development supporting JCPenney key promotional events, brand launches and vendor partnerships.  Debbie past experience at JCPenney includes roles in Promotional Offer Planning, Digital Merchandising and Category Buying.
 

Pam Erlichman, CMO, Jebbit

Pamela Erlichman is the Chief Marketing Officer for Jebbit.   With over 20 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy.  Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners.  Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from it’s inception.  Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

Agenda Overview

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