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Agenda & Speakers

How to Earn Long-Term Loyalty in a World of Economic Uncertainty

Tuesday, September 20, 2022 - 12:00 PM - 12:40 PM
Increasing economic uncertainty is raising the stakes for customer loyalty teams to meet revenue goals. In addition, consumers are getting more sophisticated with how they engage with brands and who they buy from. 
In today’s economic environment, consumers are searching for value and they are looking for brands they can trust. So how do you prove to them that you are the brand that they should do business with? In this interactive workshop, we will discuss the latest data collection and personalization techniques brands like Molekule, Target, Michaels, and SONIC are using to engage customers and build loyalty by rewarding someone based on their identity and the groups they belong to.
Workshop takeaways will include how to:
  • Capture actionable first/zero-party data from customers with the right incentives
  • Engage active and dormant loyalty members with personalized offers to consumer communities
  • Build your loyalty member base by tapping into community networks to generate word of mouth
  • Increase contactability and engage your customers in a meaningful way
  • Obtain industry best practices and explore a loyalty case study in real-time


Bill Schneider, VP Product Marketing, SheerID

Bill has been in the middle of the martech ecosystem for over 20 years to help B2C brands build personalized experiences across channels. He is currently VP of Product Marketing at SheerID, an Identity Marketing Platform that helps brands build relationships with consumers that are part of specific communities like teachers, students and healthcare workers. Prior to SheerID, Bill held leadership roles at Airship, Aisle7, and Webtrends. He lives in Portland, Oregon with his wife and two kids.

Stephanie Borman, Vice President Global Marketing Communications, Molekule

Stephanie has more than 15 years of Marketing and Corporate Communications experience across a range of industries and business models spanning clean technology to consumer products, Direct-to-Consumer to Retail. She has launched more than a dozen products in the hardware, food, and skin and personal care space. In her most recent role as the VP of Global Marketing Communication for Molekule, Stephanie has helped triple the brand’s annual revenue in 4 years, established a multi million dollar affiliate program, secured hundreds of organic press placements, oversees a blog that is the brand’s largest organic search driver, averaging 250K UMV, generates hundreds of thousands of leads annually based on brand partnerships, and has created 360-degree marketing campaigns with some of the highest click through rates and return on ad spend the brand has seen. She is a full stack marketer looking at ways to drive engagement across the customer funnel and is excited to be discussing loyalty efforts in more detail.

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