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Agenda & Speakers

Keynote Speaker: Mitch Prinstein, Author, “Popular: The Power of Likability in a Status-Obsessed World"

Mitch's presentation during the 2018 Loyalty Expo will focus on his book “Popular: The Power of Likability in a Status-Obsessed World". The book examines the role of popularity in our development, and how it continues to influence our happiness and success today. Prinstein’s perspective as a leading psychologist delivers a valuable message about what it means to be “popular,” and how that dynamic manifests itself in our everyday lives.


Mitch Prinstein, Author, “Popular: The Power of Likability in a Status-Obsessed World"

Mitch Prinstein, Ph.D. is a husband, a father, board certified in clinical child and adolescent psychology, and serves as the John Van Seters Distinguished Professor of Psychology and Neuroscience, and the Director of Clinical Psychology at the University of North Carolina at Chapel Hill. Prinstein’s Peer Relations Lab has been conducting research on popularity and peer relations for almost 20 years, and has been funded by the National Institute of Mental Health, the National Institute of Child and Human Development, and several private foundations, resulting in over 100 scientific works, including a slew of scientific journal articles, book chapters, a set of encyclopedias on adolescent development, and even a textbook on the field of clinical psychology. He and his research have been featured in The New York TimesThe Wall Street JournalNational Public Radio, the Los Angeles Times, CNN, U.S. News & World ReportTime magazine, New York magazine, Newsweek, Reuters, Family CircleReal Simple, and elsewhere.

Agenda Overview

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