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Agenda & Speakers

Lenovo Brings Loyalty to the PC Industry

One of Lenovo’s biggest challenges in earning customer loyalty will be familiar to those who sell vehicles, mattresses, and other products with a longer purchase cycle: consumers purchase computers infrequently. While this wasn’t a surprise to the Lenovo team, a change was needed to not only keep customers engaged, but also give customers a reason to come back.
 
The solution? The creation of MyLenovo Rewards launched in September 2019. While the program rewards customers for computer and accessory purchases, it also rewards customers for posting product reviews, referring friends and family, and more.
 
Join Lenovo’s Carlo Savino as he shares Lenovo’s journey from the initial concept to Lenovo’s loyalty program launch and beyond, including the successes and challenges along the way that anyone who has launched or is looking to launch a customer loyalty strategy can learn from.
 
Key Takeaways:
  • - Keeping customers engaged post-purchase and increase repeat business
  • - Creating a program from the ground up on a shoestring budget
  • - Expanding a program beyond transactional rewards to better engage customers and build loyalty

Speakers

Carlo Savino, Executive Director of eCommerce, Lenovo

Carlo Savino is Executive Director of eCommerce for Lenovo. In this role, he leads the vision, strategy, and execution of next generation digital commerce capabilities for Lenovo's online business, including Lenovo.com, mobile commerce, and marketplaces.  His team is responsible for sales performance, operations, marketing, merchandising, loyalty, offer creation, pathing & navigation, and content for online consumer & small business transactions.
 
Carlo has extensive experience in online marketing and eCommerce.  Prior to his role at Lenovo, he lead the US Consumer and Small Business online team for dell.com, where he was deeply involved in optimizing the purchase experience, mobile platform, personalization, loyalty and site monetization businesses.
 
Carlo loves building data-driven organizations that define and deliver to key KPIs while focusing around features and experiences that center around our customers.
 
Carlo holds a bachelor's degree in Zoology from the University of Texas at Austin and is an active volunteer in a variety of animal charities in and around the Raleigh, NC area.
 

Agenda Overview

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