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Agenda & Speakers

Lessons Learned from a 50th Anniversary Giveaway – How Perry Ellis Builds Meaningful Connections with Its Customers

Join SVP of Marketing Communications Lori Medici and Justin Roisman, loyalty program manager, as they discuss the passion and commitment Perry Ellis has for their customers. In this session, attendees will learn how a large global corporation with over 30 brands, offices all over the globe, a diverse product line steeped in operational efficiencies, and effective product production and placement creates unique engagements that speak to the individual customer and drive powerful emotional loyalty.
 
Join us as Perry Ellis discusses the company’s heritage and its vision for the evolving future focused on the customer through technology, innovation, and steadfast commitment to the consumer.
 
Perry Ellis will detail the journey of their 50th anniversary giveaway winner Jordan, who will join Lori and Justin on stage for a fireside chat to wrap up this powerful session as to how Perry Ellis is setting a high bar for the fashion and retail industry.
 
Takeaways:
1. How a large global corporation builds meaningful connections with its consumers.
2. How Perry Ellis is evolving their customer loyalty focus through technology and innovation
3. Using programs that enable raving fans like Jordan to speak for the brand in a unique and powerful manner.

Speakers

Justin Roisman, CRM & Email Manager, Perry Ellis International

Justin Roisman is the CRM and Email Manager for Perry Ellis International, a leading designer, distributor, licensor, and retailer of apparel and accessories for men and women across over a dozen of the world's leading brands. He thrives at the point where creative meets technical, working to build personalized, interactive, multi-channel consumer engagement programs.
 
While at Perry Ellis International, Justin has been responsible for strategic marketing initiatives with a focus on strong ROI, including launching and managing the company's first ever consumer loyalty program, building personalization into the email channel, and leveraging customer data at all levels of digital and in-store marketing.

Lorraine Medici, SVP of Corporate Communications/Marketing, Perry Ellis International

In her role as SVP of Corporate Communications/Marketing , Lorraine, aka, Lori Medici manages PEI’s corporate communication strategy which represents a diverse portfolio of lifestyle brands including iconic heritage and highly recognized fashion brands both owned and licensed such as Perry Ellis ® , Original Penguin ® , Cubavera ® , Savane ® ,Callaway ® & PGA Golf ® , Laundry by Shelli Segal ® , Rafaella ® , Peony ® , Nike ® Swim, Jantzen ® and more. Perry Ellis International is an international public company with $861 million in revenue, employs over 2,500 associates globally and is traded on the NASDAQ under the symbol PERY.

Agenda Overview

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